The document summarizes the European GNSS Agency's (GSA) strategy to promote adoption of the European Global Navigation Satellite System (EGNSS). The strategy has three main pillars: understanding downstream user needs, stimulating demand and adoption, and providing a competitive EGNSS offering. The GSA monitors technology trends to influence the future and aims to facilitate adoption of EGNSS through innovative services. Fundamental Elements, the GSA's research and development program, fosters development of innovative GNSS receivers and chipsets to best meet the needs of priority market segments and maximize benefits for citizens.