The Balanced Scorecard focuses on four key areas to measure organizational performance: the financial perspective using financial measures, the customer perspective using customer satisfaction, the internal business process perspective using metrics like productivity and speed, and the learning and innovation perspective using things like training and new patents to measure growth.

1. helpdesk@construction-productivity.co.uk
htt://www.construction-productivity.co.uk

16. • The Balanced Scorecard (BSC) focuses
into fourareas:
1. Financial perspective (financial
measures)
2. Customerperspective (customer
satisfaction)
3. Internal business process perspective
(e.g., productivity and speed)
4. Learning and innovation (e.g., training
and numberof new patents or