3. RELATIONSHIP BETWEEN THE LYRICS AND THE
VISUALS
• The video is illustrative as when the artist sings “ today, you don’t want
to get out of bed” the camera is of a girl lying in bed
4. RELATIONSHIP BETWEEN THE MUSIC AND THE
VISUALS
• Frequently showing the artist and the main character in the video
establishing the roles they play in the video
• When he lyrics are sad and darker it shows the main girl is lying in bed
and looks sad
5. DEMANDS OF THE RECORD LABEL
• Close ups of the artist
• There is a motif that has been developed of the artist on the stage
playing her guitar, this is seen throughout the video constantly
• There is a teenage girl throughout the video which links to the target
audience as most of the artists followers are teenage and most likely
mostly female
6. NOTION OF LOOKING
• There is no sexualisation of the woman's body
• There is no references to the notion of looking
