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SHAHJEESHAHJEE COLLEGIATECOLLEGIATE
RIVISION SESSIONRIVISION SESSION
BY SIR HASEEB UR REHMANBY SIR HASEEB UR REHMAN
FOR THE STUDENTSFOR THE STUDENTS
OF B.COM IIOF B.COM II
IMPORTANT LETTERSIMPORTANT LETTERS
ADJUSTMENT LETTERADJUSTMENT LETTER
Adjustment letter reflects the company’s attitude towards claims.Adjustment letter reflects the company’s attitude towards claims.
The main object of the adjustment letter is not only answering theThe main object of the adjustment letter is not only answering the
complaints but to clear misunderstanding and settle the matter on acomplaints but to clear misunderstanding and settle the matter on a
mutually satisfactory basis. The company may be assuming one of themutually satisfactory basis. The company may be assuming one of the
three attitudes towards the complaints.three attitudes towards the complaints.
The customer is always right.The customer is always right.
Grant adjustment where the claim is right.Grant adjustment where the claim is right.
Let the buyer beware.Let the buyer beware.
When the claim is rejected a convincing reply showing why it was notWhen the claim is rejected a convincing reply showing why it was not
possible to accept it.possible to accept it.
When the claim is accepted, a brief explanation of why the errorWhen the claim is accepted, a brief explanation of why the error
occurred.occurred.
In either case the adjustment letter should have a pleasant impactIn either case the adjustment letter should have a pleasant impact
upon customer.upon customer.
Following are some of the characteristics of a well-drafted adjustmentFollowing are some of the characteristics of a well-drafted adjustment
letter.letter.
We should answer the claim letter promptly. Any delay may make an angryWe should answer the claim letter promptly. Any delay may make an angry
man angrier. If any investigation is necessary before adjust, we should make itman angrier. If any investigation is necessary before adjust, we should make it
immediately.immediately.
The letter should be positive in tone. If the receiver of the complaint devotes theThe letter should be positive in tone. If the receiver of the complaint devotes the
major portion of the letter in defending his viewpoint, he may maintain hismajor portion of the letter in defending his viewpoint, he may maintain his
goodwill of the firm.goodwill of the firm.
Thank the customer for calling our attention to the defect damage or mistake.Thank the customer for calling our attention to the defect damage or mistake.
Apologies for the trouble and inconvenience caused and explain briefly how itApologies for the trouble and inconvenience caused and explain briefly how it
was caused.was caused.
If the claim is reasonable, offer for the adjustment graciously.If the claim is reasonable, offer for the adjustment graciously.
Indicates the preventive measures to solve the complaints.Indicates the preventive measures to solve the complaints.
Assure the customer that this type of mistake will not occur in future.Assure the customer that this type of mistake will not occur in future.
Do not express surprise about a complaint.Do not express surprise about a complaint.
Do not minimize the fault by saying “such errors are often occur”.Do not minimize the fault by saying “such errors are often occur”.
Never try to put the blame for a mistake on some other party.Never try to put the blame for a mistake on some other party.
If the claim is unreasonable or unjust, we should state clearly why weIf the claim is unreasonable or unjust, we should state clearly why we
are refusing or why we accept his claim partially.are refusing or why we accept his claim partially.
If the customer’s letter is written in an angry tome, do not reply in theIf the customer’s letter is written in an angry tome, do not reply in the
same way. We should try to turn his angry tone in to a smile.same way. We should try to turn his angry tone in to a smile.
REPLYING POSITIVELYREPLYING POSITIVELY
Dear Dr. Jones:Dear Dr. Jones:
Thank you for telling us about the inferior service you received from ourThank you for telling us about the inferior service you received from our
employee, Jeanie Wilson. We regret she does not meet the highemployee, Jeanie Wilson. We regret she does not meet the high
standards of cleaning Wizards, Inc.standards of cleaning Wizards, Inc.
You are a valued customer. As such, we are going to credit yourYou are a valued customer. As such, we are going to credit your
account next month for Rs. 212.00, which equals eight hours cleaning.account next month for Rs. 212.00, which equals eight hours cleaning.
Please call our customer service department if you have any otherPlease call our customer service department if you have any other
problems.problems.
Thank you for your continued patronage.Thank you for your continued patronage.
Sincerely,Sincerely,
DECLINING ADJUSTMENTDECLINING ADJUSTMENT
Dear Sir,Dear Sir,
Thank you for your letter of June 10 which you informed us of aThank you for your letter of June 10 which you informed us of a
possible discrepancy regarding the order 125 / GF of computerpossible discrepancy regarding the order 125 / GF of computer
supplies.supplies.
An extensive of our records indicates that no mistakes were made andAn extensive of our records indicates that no mistakes were made and
that the items dispatched are correct as stated. Moreover our reportsthat the items dispatched are correct as stated. Moreover our reports
suggest that the defect may have developed due to reckless handlingsuggest that the defect may have developed due to reckless handling
therefore we regret that replacement under such conditions is nottherefore we regret that replacement under such conditions is not
possible.possible.
In adjustment if you discover additional information about the situationIn adjustment if you discover additional information about the situation
please feel to contact us. We shall be obliged to serve you.please feel to contact us. We shall be obliged to serve you.
REPLYING NEGATIVELYREPLYING NEGATIVELY
Dear Malik:Dear Malik:
We fully appreciate your patience and desire to work with us in resolving yourWe fully appreciate your patience and desire to work with us in resolving your
color print problems with the J267 printer. We regret the misunderstanding thatcolor print problems with the J267 printer. We regret the misunderstanding that
leaves you without the Rs. 200 diskette that would enable your printer toleaves you without the Rs. 200 diskette that would enable your printer to
function with the graphics program you purchased from Harborough Company.function with the graphics program you purchased from Harborough Company.
Although we do have a contractual agreement to market Harborough’s graphicsAlthough we do have a contractual agreement to market Harborough’s graphics
program, we have no legally acceptable way to provide you with the Rs. 200program, we have no legally acceptable way to provide you with the Rs. 200
diskette you need to make the printer work. We have made further calls anddiskette you need to make the printer work. We have made further calls and
completed our research into the problem and have concluded, just as you did,completed our research into the problem and have concluded, just as you did,
that the special diskette is all you need to perform your printing tasks.that the special diskette is all you need to perform your printing tasks.
We realize this is an additional expenditure you had not planned on. However,We realize this is an additional expenditure you had not planned on. However,
we are sure you understand that we have no authority to offer you this diskettewe are sure you understand that we have no authority to offer you this diskette
from Harborough.from Harborough.
Please let us know what other arrangements you are able to make with thePlease let us know what other arrangements you are able to make with the
graphics company. We are eager for you to produce the fine quality printinggraphics company. We are eager for you to produce the fine quality printing
jobs that our printer can provide.jobs that our printer can provide.
Sincerely yoursSincerely yours
REPLYING NEGATIVELYREPLYING NEGATIVELY
Dear Mr. Jones:Dear Mr. Jones:
We have received your request for an extension of your support on the SystemWe have received your request for an extension of your support on the System
Pentium 4. We know bow infuriating Murphy’s Law can be, and you must bePentium 4. We know bow infuriating Murphy’s Law can be, and you must be
experiencing that frustration just now – three weeks after the support ends, youexperiencing that frustration just now – three weeks after the support ends, you
have questions about a new application.have questions about a new application.
Our free support service provided with purchase must fall within a three-monthOur free support service provided with purchase must fall within a three-month
period beginning with the date of installation of your CPU. Our records indicateperiod beginning with the date of installation of your CPU. Our records indicate
an installation date at your site of May5, 2004; therefore, we regret that youran installation date at your site of May5, 2004; therefore, we regret that your
free support service expired August 5, 2004, just before you ran into difficulties.free support service expired August 5, 2004, just before you ran into difficulties.
If I’m wrong on these dates, please let me know immediately.If I’m wrong on these dates, please let me know immediately.
There is, of course, no problem in extending our support service to you for anyThere is, of course, no problem in extending our support service to you for any
length of time you desire. I’ve taken the liberty of enclosing an extensionlength of time you desire. I’ve taken the liberty of enclosing an extension
agreement in case you decide to do that.agreement in case you decide to do that.
Thank you for letting us serves you, and we have been happy to answer yourThank you for letting us serves you, and we have been happy to answer your
computer questions during the past months.computer questions during the past months.
We hope you’re enjoying the equipment and benefiting from the increasedWe hope you’re enjoying the equipment and benefiting from the increased
productivity of your word processing staff.productivity of your word processing staff.
ORDER LETTERORDER LETTER
An order letter is a written communication for the purpose of obtaining goods orAn order letter is a written communication for the purpose of obtaining goods or
services. Particularly all firms use order forms or order blanks to place orders.services. Particularly all firms use order forms or order blanks to place orders.
These are standardized order form printed with columns for necessaryThese are standardized order form printed with columns for necessary
information. Information received from catalogue and advertisement help theinformation. Information received from catalogue and advertisement help the
customers in placing orders.customers in placing orders.
A goods order letter should contain the following points.A goods order letter should contain the following points.
THANKS THE SELLER FOR HIS QUOTATIONS.THANKS THE SELLER FOR HIS QUOTATIONS.
We should thank seller for sending his quotations and catalogue book,We should thank seller for sending his quotations and catalogue book,
as we required from him.as we required from him.
GIVE SPECIFICATION OF THE GOODS ORDERED:GIVE SPECIFICATION OF THE GOODS ORDERED:
Our order letter should contain complete and exact informationOur order letter should contain complete and exact information
regarding the goods ordered the qualityregarding the goods ordered the quality and quantity of goods desiredand quantity of goods desired
color, size, design number, price and discount, alternative goods ifcolor, size, design number, price and discount, alternative goods if
acceptable etc. each item should be mentioned in a separate line and theacceptable etc. each item should be mentioned in a separate line and the
catalogue number, trade namecatalogue number, trade name or other identification should be given.or other identification should be given.
TIME ALLOWED FOR DELIVERY:TIME ALLOWED FOR DELIVERY:
Usually the time of delivery is an important factor for the buyer, so the orderUsually the time of delivery is an important factor for the buyer, so the order
letter should clearly state the time limit with in which the delivery should beletter should clearly state the time limit with in which the delivery should be
made.made.
THE MODE OF CARRIAGE:THE MODE OF CARRIAGE:
Instructions are to be given as to whether goods are sent by road, rail or seaInstructions are to be given as to whether goods are sent by road, rail or sea
also the route convenient for him. If the seller departs after definite instructionsalso the route convenient for him. If the seller departs after definite instructions
by the buyer, he will be responsible for any delay.by the buyer, he will be responsible for any delay.
MODE OF PAYMENT:MODE OF PAYMENT:
The letter must clearly state whether the buyer will purchase the goods for cashThe letter must clearly state whether the buyer will purchase the goods for cash
or on credit. When a cheques, draft or money order is enclosed in payment, itor on credit. When a cheques, draft or money order is enclosed in payment, it
should be stated in the letter.should be stated in the letter.
SPECIAL INSTRUCTION:SPECIAL INSTRUCTION:
Finally special points, which the buyer wishes to be observed, should beFinally special points, which the buyer wishes to be observed, should be
mentioned. These includes the mode of packing, insurance, the payment ofmentioned. These includes the mode of packing, insurance, the payment of
custom etc. these points come at end of the letter.custom etc. these points come at end of the letter.
QUALITIES OF GOOD ORDER LETTER:QUALITIES OF GOOD ORDER LETTER:
An order letter must have following qualities.An order letter must have following qualities.
BRIEFNESS:BRIEFNESS:
It means that the letter should not have unnecessary and irrelevant details.It means that the letter should not have unnecessary and irrelevant details.
COMPLETENESS:COMPLETENESS:
A letter must be complete from every aspect. An incomplete letter annoys theA letter must be complete from every aspect. An incomplete letter annoys the
reader. A letter must be complete in form as well I content.reader. A letter must be complete in form as well I content.
COURTEOUS AND POLITE:COURTEOUS AND POLITE:
Courtesy and politeness are hallmark of business. Courteous like “please” andCourtesy and politeness are hallmark of business. Courteous like “please” and
“kindly” make a letter polite.“kindly” make a letter polite.
CLEAR:CLEAR:
An order letter should be so clear that the reader might reply it without anyAn order letter should be so clear that the reader might reply it without any
difficulty. An ambiguous inquiry wastes the time of the reader and gets nothing.difficulty. An ambiguous inquiry wastes the time of the reader and gets nothing.
ORDER OF BOOKSORDER OF BOOKS
Dear Sir,Dear Sir,
Thank you for your letter of October 15, which we received along with list ofThank you for your letter of October 15, which we received along with list of
book. Please send us the following books by train before the end of this month.book. Please send us the following books by train before the end of this month.
1.1. Cost AccountingCost Accounting 10 copies.10 copies.
2.2. Advanced AccountingAdvanced Accounting 15 copies.15 copies.
3.3. ManagementManagement 5 copies.5 copies.
4.4. Business communicationBusiness communication 10 copies.10 copies.
Please pack the book in strong cases. The railway receipt may be sent us byPlease pack the book in strong cases. The railway receipt may be sent us by
registered our bank if possible. Payment will be made in cash through our bookregistered our bank if possible. Payment will be made in cash through our book
if the books are received in good condition.if the books are received in good condition.
Yours trulyYours truly
Ali RazaAli Raza
SALES PROMOTION LETTER FOR OPENING AN ACCOUNTSALES PROMOTION LETTER FOR OPENING AN ACCOUNT
Dear Sir,Dear Sir,
It is a pleasure for me to know that you have added your good name to the listIt is a pleasure for me to know that you have added your good name to the list
of our patrons by opening a profit & loss sharing account at civic centre branch.of our patrons by opening a profit & loss sharing account at civic centre branch.
Muslim Commercial Bank Ltd. I assure that your money with us will make moreMuslim Commercial Bank Ltd. I assure that your money with us will make more
money for you. If you add to your account, we will also add something more tomoney for you. If you add to your account, we will also add something more to
you. By opening this account you have really opened a new chapter of youryou. By opening this account you have really opened a new chapter of your
prosperity & security of your life. In welcoming you as an account holder, I wish,prosperity & security of your life. In welcoming you as an account holder, I wish,
if you could make use of money many other services, we rendered to ourif you could make use of money many other services, we rendered to our
customer. The enclosed brochure contains a description of all these services incustomer. The enclosed brochure contains a description of all these services in
detail.detail.
We assure that you have opened the account in the bank that will definitely giveWe assure that you have opened the account in the bank that will definitely give
you security of money business problems & free from tensions.you security of money business problems & free from tensions.
This is now your bank. Please feel free to contact on us at anytime forThis is now your bank. Please feel free to contact on us at anytime for
additional information which may help you to chalk out a better plan of youradditional information which may help you to chalk out a better plan of your
saving.saving.
Sincerely,Sincerely,
Dear Sir,Dear Sir,
Subject:Subject: Thanking for opening an Account.Thanking for opening an Account.
It is a pleasure for me to know that you have added your good name to the listIt is a pleasure for me to know that you have added your good name to the list
of our patrons by opening a profit and loss sharing account a civic centreof our patrons by opening a profit and loss sharing account a civic centre
branch, Dubai Islamic Bank Ltd. I assure you that your money with us will makebranch, Dubai Islamic Bank Ltd. I assure you that your money with us will make
more money for you if you add to your account, we will also add somethingmore money for you if you add to your account, we will also add something
more to him. By opening this account, you have really open a new chapter ofmore to him. By opening this account, you have really open a new chapter of
your prosperity and security of your life. In welcoming you as account holder. Iyour prosperity and security of your life. In welcoming you as account holder. I
wish if you could make use of many other services, we rendered to ourwish if you could make use of many other services, we rendered to our
customer. The enclosed brochures contain a description of all these services incustomer. The enclosed brochures contain a description of all these services in
detail.detail.
This is now your bank please feels friendly to call on us at any time forThis is now your bank please feels friendly to call on us at any time for
additional information which may help you to chalk out a better plan of youradditional information which may help you to chalk out a better plan of your
saving.saving.
Best Regards,Best Regards,
Sales Letter on Stationary.Sales Letter on Stationary.
Dear Sir,Dear Sir,
Have you taken a good look around your office recently?Have you taken a good look around your office recently?
Are you running out of stationary?Are you running out of stationary?
Does your office stationary make your work faster and better?Does your office stationary make your work faster and better?
For this we have a new variety of imported stationary. If your office doesn’tFor this we have a new variety of imported stationary. If your office doesn’t
have a stationary you wish to have it is a good time for you to see our line ofhave a stationary you wish to have it is a good time for you to see our line of
office supplies. Every item is reduced during the month of January. You’ll beoffice supplies. Every item is reduced during the month of January. You’ll be
under no obligation to make your purchase from us but you can’t beat our lowunder no obligation to make your purchase from us but you can’t beat our low
prices and large selection anywhere else.prices and large selection anywhere else.
I am sending you a catalogue of stationary and free of cost samples. The pricesI am sending you a catalogue of stationary and free of cost samples. The prices
I am giving you as compare to others are unmatched.I am giving you as compare to others are unmatched.
We look forward to hearing from you. Feel free to contact us on 03456081822.We look forward to hearing from you. Feel free to contact us on 03456081822.
Sales Letter on Home Appliances.Sales Letter on Home Appliances.
Dear Sir,Dear Sir,
Are you satisfied with your home appliances?Are you satisfied with your home appliances?
Is any of your machines out of order?Is any of your machines out of order?
Have you made your mind to replace any home appliances?Have you made your mind to replace any home appliances?
Does your home give a better look?Does your home give a better look?
If your home doesn’t present the image you wish to present it is a good time forIf your home doesn’t present the image you wish to present it is a good time for
you to see our line of home appliances. Every item is reduced during the monthyou to see our line of home appliances. Every item is reduced during the month
of January. You’ll be under no obligation to make your purchase from us. Butof January. You’ll be under no obligation to make your purchase from us. But
you cannot beat our low prices and large selection anywhere else. Our productsyou cannot beat our low prices and large selection anywhere else. Our products
are food factory, Microwave Owen, Juicer blander is some of them to mention.are food factory, Microwave Owen, Juicer blander is some of them to mention.
I am sending you a catalogue of home appliances and the prices which I amI am sending you a catalogue of home appliances and the prices which I am
giving you as compare to others are unmatched.giving you as compare to others are unmatched.
We look forward to hearing from you. Feel free to contact us on 03456081822.We look forward to hearing from you. Feel free to contact us on 03456081822.
Complaint / Claim for exchange or refund.Complaint / Claim for exchange or refund.
Dear Sir,Dear Sir,
Being impressed by the reputation, I purchased your store’s computer threeBeing impressed by the reputation, I purchased your store’s computer three
months back. The other reason that instilled my mind to purchase it was yourmonths back. The other reason that instilled my mind to purchase it was your
claim that the computer is world renowned for its dependability and ability toclaim that the computer is world renowned for its dependability and ability to
preserve precious data and information.preserve precious data and information.
For the last two months the CD player has not been working properly and it wasFor the last two months the CD player has not been working properly and it was
to my almost surprise and shock that all the apps have foiled and the files in allto my almost surprise and shock that all the apps have foiled and the files in all
the folders are nowhere to be seen the system of computer gave away right atthe folders are nowhere to be seen the system of computer gave away right at
many time. Moreover, the indicator did not work properly. Also the computermany time. Moreover, the indicator did not work properly. Also the computer
didn’t advance freely owing to some defect in the mechanism all the picturesdidn’t advance freely owing to some defect in the mechanism all the pictures
were ruined which I loaded in the computer you can’t imagine what a miserablewere ruined which I loaded in the computer you can’t imagine what a miserable
& helpless condition was the event full pictures and phenomenal information& helpless condition was the event full pictures and phenomenal information
were lost forever.were lost forever.
Though this loss is irreparable, I am only requesting you to kindly eitherThough this loss is irreparable, I am only requesting you to kindly either
enhance the computer for any other or pay the refund. Your favorable responseenhance the computer for any other or pay the refund. Your favorable response
will restore my confidence.will restore my confidence.
Dear Sir,Dear Sir,
SubjectSubject: Response to complaint letter about dissatisfaction of Computer: Response to complaint letter about dissatisfaction of Computer
System.System.
I was sorry to hear that you are not satisfied with the Computer System youI was sorry to hear that you are not satisfied with the Computer System you
purchased for KGS store last three months back. Unfortunately, you purchasedpurchased for KGS store last three months back. Unfortunately, you purchased
Computer System during one of our frequent sales promotions; I am unable toComputer System during one of our frequent sales promotions; I am unable to
offer you a refund or exchange. Our business prides itself on being able tooffer you a refund or exchange. Our business prides itself on being able to
supply quality goods at an affordable cost and clearly advertises that all itemssupply quality goods at an affordable cost and clearly advertises that all items
on sale cannot be returned, exchanged or refunded. To offer an exchange oron sale cannot be returned, exchanged or refunded. To offer an exchange or
refund option on sale items would markedly increase the sale price.refund option on sale items would markedly increase the sale price.
Please find enclosed a gift voucher in appreciation of your custom. It isPlease find enclosed a gift voucher in appreciation of your custom. It is
redeemable at any KGS store and on any item including those on sale.redeemable at any KGS store and on any item including those on sale.
We look forward to being of assistance to you in the future.We look forward to being of assistance to you in the future.
Regards,Regards,
Refusing Replacement for Claim Letter.Refusing Replacement for Claim Letter.
Dear Mr. Abdullah,Dear Mr. Abdullah,
I am sorry to hear you that you are not satisfied with the twenty officeI am sorry to hear you that you are not satisfied with the twenty office
equipment. You recently purchased from Star Electronics. Unfortunately youequipment. You recently purchased from Star Electronics. Unfortunately you
purchased office equipment during one of our frequent sales promotions I ampurchased office equipment during one of our frequent sales promotions I am
unable to offer you a return or exchange. Our business prides itself on beingunable to offer you a return or exchange. Our business prides itself on being
able to supply quality goods at an affordable cost & clearly advertise that allable to supply quality goods at an affordable cost & clearly advertise that all
items on sale can’t be returned, exchanged or refundable to offer an exchangeitems on sale can’t be returned, exchanged or refundable to offer an exchange
or refunded option on sale items would markedly increase the sale prices.or refunded option on sale items would markedly increase the sale prices.
Please find enclosed a gift voucher in appreciation of your custom. It isPlease find enclosed a gift voucher in appreciation of your custom. It is
redeemable at all star electronic store & on any item including those on sale.redeemable at all star electronic store & on any item including those on sale.
We look forward to assisting you in the future.We look forward to assisting you in the future.
Enquiry Letter about Mobile PhonesEnquiry Letter about Mobile Phones
Dear Sir,Dear Sir,
Last Sunday I had a chance to read your advertisement in a newspaper aboutLast Sunday I had a chance to read your advertisement in a newspaper about
your company’s mobile phones we are dealers in Tabs, Mobiles, IPods andyour company’s mobile phones we are dealers in Tabs, Mobiles, IPods and
Accessories in Karachi. We are demon dealers in these items.Accessories in Karachi. We are demon dealers in these items.
We are interested to deal in your mobile phone’s product actually we wantWe are interested to deal in your mobile phone’s product actually we want
some latest mobile phones & we want some latest inquiry about your productssome latest mobile phones & we want some latest inquiry about your products
which are as follows:-which are as follows:-
Does your mobile phone support 4G Facility?Does your mobile phone support 4G Facility?
Do your mobile phones have long battery backup?Do your mobile phones have long battery backup?
Do you provide one year warranty?Do you provide one year warranty?
Do you provide or offer special discount on purchasing for more than 100Do you provide or offer special discount on purchasing for more than 100
Pieces?Pieces?
What is your credit facility?What is your credit facility?
Tell us about their designs and above all. If you send a catalogue we’llTell us about their designs and above all. If you send a catalogue we’ll
appreciate your this action.appreciate your this action.
We look forward to hearing from you by the end of this week.We look forward to hearing from you by the end of this week.
Enquiry Letter about Stationary.Enquiry Letter about Stationary.
Dear Sir,Dear Sir,
Last Sunday, we had a chance to read your advertisement in a newspaperLast Sunday, we had a chance to read your advertisement in a newspaper
about your company’s stationary we are dealers in fountain pens, pencils,about your company’s stationary we are dealers in fountain pens, pencils,
books, copies, eraser, calculators, and colors. We are demon dealers in therebooks, copies, eraser, calculators, and colors. We are demon dealers in there
item.item.
We are interested to deal in your stationary products actually we want someWe are interested to deal in your stationary products actually we want some
quality stationary is Karachi. We want some inquiry about your products whichquality stationary is Karachi. We want some inquiry about your products which
are as follows.are as follows.
Do you provide special discount to the school /companies organizations?Do you provide special discount to the school /companies organizations?
What is your credit facility?What is your credit facility?
How will you deliver your product?How will you deliver your product?
Can you print our logo on your stationery items?Can you print our logo on your stationery items?
Tell us about the variety of books copies & stationary items?Tell us about the variety of books copies & stationary items?
We look forward to seeing your reply by the end of this week. If you send aWe look forward to seeing your reply by the end of this week. If you send a
catalogue we’ll appreciate your this action.catalogue we’ll appreciate your this action.
SincerelySincerely
Reproduce the following marker report in no-technical language:Reproduce the following marker report in no-technical language:
“Karachi April 22,2002 improved condition were obtainable in the Cotton“Karachi April 22,2002 improved condition were obtainable in the Cotton
Market. Yesterday and admits moderate scale trading future finished the day 45Market. Yesterday and admits moderate scale trading future finished the day 45
paisa higher for the ruling May contact and 20 paisa dearer for the distant Julypaisa higher for the ruling May contact and 20 paisa dearer for the distant July
delivery. The other factor which helped the market to stage sector anddelivery. The other factor which helped the market to stage sector and
spot rates was also hundred to the extent of 60 paisa for all the staple verities”.spot rates was also hundred to the extent of 60 paisa for all the staple verities”.
ANSWER:ANSWER:
This is an extract from Karachi Exchange. The business condition is reported toThis is an extract from Karachi Exchange. The business condition is reported to
be favorable on April 21, 2002. There was too much of activity and rise in pricebe favorable on April 21, 2002. There was too much of activity and rise in price
after all creating dull situation. A good deal of business was transactedafter all creating dull situation. A good deal of business was transacted
tendency in the market and May delivery is expected to be 45 paisa highertendency in the market and May delivery is expected to be 45 paisa higher
whereas 20 paisa higher for July delivery. At the close of the market, the pricewhereas 20 paisa higher for July delivery. At the close of the market, the price
of Cotton was 60 paisa higher than the previous day. The future,of Cotton was 60 paisa higher than the previous day. The future,
however, is expected to be bright.however, is expected to be bright.
Reproduce the following marker report in no-technical language:Reproduce the following marker report in no-technical language:
“Karachi June 02,2002 Bearish conditions continued to be witnessed in the“Karachi June 02,2002 Bearish conditions continued to be witnessed in the
market. With the buying interest remained at low and the selling pressuremarket. With the buying interest remained at low and the selling pressure
continued to mount. However, as against last close the 4-F January,2002continued to mount. However, as against last close the 4-F January,2002
hedge contract opened 15 paisa up at Rs.166.40 but on renewed Heavyhedge contract opened 15 paisa up at Rs.166.40 but on renewed Heavy
liquidation it slumped down to Rs.161.25 at which level a bearish hella to beliquidation it slumped down to Rs.161.25 at which level a bearish hella to be
unforced”.unforced”.
ANSWER:ANSWER:
This is an extract from Karachi Stock Exchange both for future and readyThis is an extract from Karachi Stock Exchange both for future and ready
delivery. The declining tendency of prices continued to prevail the market. Thedelivery. The declining tendency of prices continued to prevail the market. The
speculators expected a fall in price. Buyers were least interested in doing anyspeculators expected a fall in price. Buyers were least interested in doing any
activity. Sellers, therefore, showed more and more interest in selling.activity. Sellers, therefore, showed more and more interest in selling.
4-F January,2002 contract to cover up risks through a counter deal opened at4-F January,2002 contract to cover up risks through a counter deal opened at
Rs.166.40 i.e., 15 paisa than the rate at the end of the previous day.Rs.166.40 i.e., 15 paisa than the rate at the end of the previous day.
Heavy selling activity further pulled down the price to Rs.161.25. this was theHeavy selling activity further pulled down the price to Rs.161.25. this was the
point when the market had to be postponed temporarily by declaring a Bearishpoint when the market had to be postponed temporarily by declaring a Bearish

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BUSINESS LETTERS BY SIR HASEEB UR REHMAN

  • 1. SHAHJEESHAHJEE COLLEGIATECOLLEGIATE RIVISION SESSIONRIVISION SESSION BY SIR HASEEB UR REHMANBY SIR HASEEB UR REHMAN FOR THE STUDENTSFOR THE STUDENTS OF B.COM IIOF B.COM II IMPORTANT LETTERSIMPORTANT LETTERS
  • 2. ADJUSTMENT LETTERADJUSTMENT LETTER Adjustment letter reflects the company’s attitude towards claims.Adjustment letter reflects the company’s attitude towards claims. The main object of the adjustment letter is not only answering theThe main object of the adjustment letter is not only answering the complaints but to clear misunderstanding and settle the matter on acomplaints but to clear misunderstanding and settle the matter on a mutually satisfactory basis. The company may be assuming one of themutually satisfactory basis. The company may be assuming one of the three attitudes towards the complaints.three attitudes towards the complaints. The customer is always right.The customer is always right. Grant adjustment where the claim is right.Grant adjustment where the claim is right. Let the buyer beware.Let the buyer beware. When the claim is rejected a convincing reply showing why it was notWhen the claim is rejected a convincing reply showing why it was not possible to accept it.possible to accept it. When the claim is accepted, a brief explanation of why the errorWhen the claim is accepted, a brief explanation of why the error occurred.occurred. In either case the adjustment letter should have a pleasant impactIn either case the adjustment letter should have a pleasant impact upon customer.upon customer.
  • 3. Following are some of the characteristics of a well-drafted adjustmentFollowing are some of the characteristics of a well-drafted adjustment letter.letter. We should answer the claim letter promptly. Any delay may make an angryWe should answer the claim letter promptly. Any delay may make an angry man angrier. If any investigation is necessary before adjust, we should make itman angrier. If any investigation is necessary before adjust, we should make it immediately.immediately. The letter should be positive in tone. If the receiver of the complaint devotes theThe letter should be positive in tone. If the receiver of the complaint devotes the major portion of the letter in defending his viewpoint, he may maintain hismajor portion of the letter in defending his viewpoint, he may maintain his goodwill of the firm.goodwill of the firm. Thank the customer for calling our attention to the defect damage or mistake.Thank the customer for calling our attention to the defect damage or mistake. Apologies for the trouble and inconvenience caused and explain briefly how itApologies for the trouble and inconvenience caused and explain briefly how it was caused.was caused. If the claim is reasonable, offer for the adjustment graciously.If the claim is reasonable, offer for the adjustment graciously. Indicates the preventive measures to solve the complaints.Indicates the preventive measures to solve the complaints. Assure the customer that this type of mistake will not occur in future.Assure the customer that this type of mistake will not occur in future.
  • 4. Do not express surprise about a complaint.Do not express surprise about a complaint. Do not minimize the fault by saying “such errors are often occur”.Do not minimize the fault by saying “such errors are often occur”. Never try to put the blame for a mistake on some other party.Never try to put the blame for a mistake on some other party. If the claim is unreasonable or unjust, we should state clearly why weIf the claim is unreasonable or unjust, we should state clearly why we are refusing or why we accept his claim partially.are refusing or why we accept his claim partially. If the customer’s letter is written in an angry tome, do not reply in theIf the customer’s letter is written in an angry tome, do not reply in the same way. We should try to turn his angry tone in to a smile.same way. We should try to turn his angry tone in to a smile.
  • 5. REPLYING POSITIVELYREPLYING POSITIVELY Dear Dr. Jones:Dear Dr. Jones: Thank you for telling us about the inferior service you received from ourThank you for telling us about the inferior service you received from our employee, Jeanie Wilson. We regret she does not meet the highemployee, Jeanie Wilson. We regret she does not meet the high standards of cleaning Wizards, Inc.standards of cleaning Wizards, Inc. You are a valued customer. As such, we are going to credit yourYou are a valued customer. As such, we are going to credit your account next month for Rs. 212.00, which equals eight hours cleaning.account next month for Rs. 212.00, which equals eight hours cleaning. Please call our customer service department if you have any otherPlease call our customer service department if you have any other problems.problems. Thank you for your continued patronage.Thank you for your continued patronage. Sincerely,Sincerely,
  • 6. DECLINING ADJUSTMENTDECLINING ADJUSTMENT Dear Sir,Dear Sir, Thank you for your letter of June 10 which you informed us of aThank you for your letter of June 10 which you informed us of a possible discrepancy regarding the order 125 / GF of computerpossible discrepancy regarding the order 125 / GF of computer supplies.supplies. An extensive of our records indicates that no mistakes were made andAn extensive of our records indicates that no mistakes were made and that the items dispatched are correct as stated. Moreover our reportsthat the items dispatched are correct as stated. Moreover our reports suggest that the defect may have developed due to reckless handlingsuggest that the defect may have developed due to reckless handling therefore we regret that replacement under such conditions is nottherefore we regret that replacement under such conditions is not possible.possible. In adjustment if you discover additional information about the situationIn adjustment if you discover additional information about the situation please feel to contact us. We shall be obliged to serve you.please feel to contact us. We shall be obliged to serve you.
  • 7. REPLYING NEGATIVELYREPLYING NEGATIVELY Dear Malik:Dear Malik: We fully appreciate your patience and desire to work with us in resolving yourWe fully appreciate your patience and desire to work with us in resolving your color print problems with the J267 printer. We regret the misunderstanding thatcolor print problems with the J267 printer. We regret the misunderstanding that leaves you without the Rs. 200 diskette that would enable your printer toleaves you without the Rs. 200 diskette that would enable your printer to function with the graphics program you purchased from Harborough Company.function with the graphics program you purchased from Harborough Company. Although we do have a contractual agreement to market Harborough’s graphicsAlthough we do have a contractual agreement to market Harborough’s graphics program, we have no legally acceptable way to provide you with the Rs. 200program, we have no legally acceptable way to provide you with the Rs. 200 diskette you need to make the printer work. We have made further calls anddiskette you need to make the printer work. We have made further calls and completed our research into the problem and have concluded, just as you did,completed our research into the problem and have concluded, just as you did, that the special diskette is all you need to perform your printing tasks.that the special diskette is all you need to perform your printing tasks. We realize this is an additional expenditure you had not planned on. However,We realize this is an additional expenditure you had not planned on. However, we are sure you understand that we have no authority to offer you this diskettewe are sure you understand that we have no authority to offer you this diskette from Harborough.from Harborough. Please let us know what other arrangements you are able to make with thePlease let us know what other arrangements you are able to make with the graphics company. We are eager for you to produce the fine quality printinggraphics company. We are eager for you to produce the fine quality printing jobs that our printer can provide.jobs that our printer can provide. Sincerely yoursSincerely yours
  • 8. REPLYING NEGATIVELYREPLYING NEGATIVELY Dear Mr. Jones:Dear Mr. Jones: We have received your request for an extension of your support on the SystemWe have received your request for an extension of your support on the System Pentium 4. We know bow infuriating Murphy’s Law can be, and you must bePentium 4. We know bow infuriating Murphy’s Law can be, and you must be experiencing that frustration just now – three weeks after the support ends, youexperiencing that frustration just now – three weeks after the support ends, you have questions about a new application.have questions about a new application. Our free support service provided with purchase must fall within a three-monthOur free support service provided with purchase must fall within a three-month period beginning with the date of installation of your CPU. Our records indicateperiod beginning with the date of installation of your CPU. Our records indicate an installation date at your site of May5, 2004; therefore, we regret that youran installation date at your site of May5, 2004; therefore, we regret that your free support service expired August 5, 2004, just before you ran into difficulties.free support service expired August 5, 2004, just before you ran into difficulties. If I’m wrong on these dates, please let me know immediately.If I’m wrong on these dates, please let me know immediately. There is, of course, no problem in extending our support service to you for anyThere is, of course, no problem in extending our support service to you for any length of time you desire. I’ve taken the liberty of enclosing an extensionlength of time you desire. I’ve taken the liberty of enclosing an extension agreement in case you decide to do that.agreement in case you decide to do that. Thank you for letting us serves you, and we have been happy to answer yourThank you for letting us serves you, and we have been happy to answer your computer questions during the past months.computer questions during the past months. We hope you’re enjoying the equipment and benefiting from the increasedWe hope you’re enjoying the equipment and benefiting from the increased productivity of your word processing staff.productivity of your word processing staff.
  • 9. ORDER LETTERORDER LETTER An order letter is a written communication for the purpose of obtaining goods orAn order letter is a written communication for the purpose of obtaining goods or services. Particularly all firms use order forms or order blanks to place orders.services. Particularly all firms use order forms or order blanks to place orders. These are standardized order form printed with columns for necessaryThese are standardized order form printed with columns for necessary information. Information received from catalogue and advertisement help theinformation. Information received from catalogue and advertisement help the customers in placing orders.customers in placing orders. A goods order letter should contain the following points.A goods order letter should contain the following points. THANKS THE SELLER FOR HIS QUOTATIONS.THANKS THE SELLER FOR HIS QUOTATIONS. We should thank seller for sending his quotations and catalogue book,We should thank seller for sending his quotations and catalogue book, as we required from him.as we required from him. GIVE SPECIFICATION OF THE GOODS ORDERED:GIVE SPECIFICATION OF THE GOODS ORDERED: Our order letter should contain complete and exact informationOur order letter should contain complete and exact information regarding the goods ordered the qualityregarding the goods ordered the quality and quantity of goods desiredand quantity of goods desired color, size, design number, price and discount, alternative goods ifcolor, size, design number, price and discount, alternative goods if acceptable etc. each item should be mentioned in a separate line and theacceptable etc. each item should be mentioned in a separate line and the catalogue number, trade namecatalogue number, trade name or other identification should be given.or other identification should be given.
  • 10. TIME ALLOWED FOR DELIVERY:TIME ALLOWED FOR DELIVERY: Usually the time of delivery is an important factor for the buyer, so the orderUsually the time of delivery is an important factor for the buyer, so the order letter should clearly state the time limit with in which the delivery should beletter should clearly state the time limit with in which the delivery should be made.made. THE MODE OF CARRIAGE:THE MODE OF CARRIAGE: Instructions are to be given as to whether goods are sent by road, rail or seaInstructions are to be given as to whether goods are sent by road, rail or sea also the route convenient for him. If the seller departs after definite instructionsalso the route convenient for him. If the seller departs after definite instructions by the buyer, he will be responsible for any delay.by the buyer, he will be responsible for any delay. MODE OF PAYMENT:MODE OF PAYMENT: The letter must clearly state whether the buyer will purchase the goods for cashThe letter must clearly state whether the buyer will purchase the goods for cash or on credit. When a cheques, draft or money order is enclosed in payment, itor on credit. When a cheques, draft or money order is enclosed in payment, it should be stated in the letter.should be stated in the letter. SPECIAL INSTRUCTION:SPECIAL INSTRUCTION: Finally special points, which the buyer wishes to be observed, should beFinally special points, which the buyer wishes to be observed, should be mentioned. These includes the mode of packing, insurance, the payment ofmentioned. These includes the mode of packing, insurance, the payment of custom etc. these points come at end of the letter.custom etc. these points come at end of the letter.
  • 11. QUALITIES OF GOOD ORDER LETTER:QUALITIES OF GOOD ORDER LETTER: An order letter must have following qualities.An order letter must have following qualities. BRIEFNESS:BRIEFNESS: It means that the letter should not have unnecessary and irrelevant details.It means that the letter should not have unnecessary and irrelevant details. COMPLETENESS:COMPLETENESS: A letter must be complete from every aspect. An incomplete letter annoys theA letter must be complete from every aspect. An incomplete letter annoys the reader. A letter must be complete in form as well I content.reader. A letter must be complete in form as well I content. COURTEOUS AND POLITE:COURTEOUS AND POLITE: Courtesy and politeness are hallmark of business. Courteous like “please” andCourtesy and politeness are hallmark of business. Courteous like “please” and “kindly” make a letter polite.“kindly” make a letter polite. CLEAR:CLEAR: An order letter should be so clear that the reader might reply it without anyAn order letter should be so clear that the reader might reply it without any difficulty. An ambiguous inquiry wastes the time of the reader and gets nothing.difficulty. An ambiguous inquiry wastes the time of the reader and gets nothing.
  • 12. ORDER OF BOOKSORDER OF BOOKS Dear Sir,Dear Sir, Thank you for your letter of October 15, which we received along with list ofThank you for your letter of October 15, which we received along with list of book. Please send us the following books by train before the end of this month.book. Please send us the following books by train before the end of this month. 1.1. Cost AccountingCost Accounting 10 copies.10 copies. 2.2. Advanced AccountingAdvanced Accounting 15 copies.15 copies. 3.3. ManagementManagement 5 copies.5 copies. 4.4. Business communicationBusiness communication 10 copies.10 copies. Please pack the book in strong cases. The railway receipt may be sent us byPlease pack the book in strong cases. The railway receipt may be sent us by registered our bank if possible. Payment will be made in cash through our bookregistered our bank if possible. Payment will be made in cash through our book if the books are received in good condition.if the books are received in good condition. Yours trulyYours truly Ali RazaAli Raza
  • 13. SALES PROMOTION LETTER FOR OPENING AN ACCOUNTSALES PROMOTION LETTER FOR OPENING AN ACCOUNT Dear Sir,Dear Sir, It is a pleasure for me to know that you have added your good name to the listIt is a pleasure for me to know that you have added your good name to the list of our patrons by opening a profit & loss sharing account at civic centre branch.of our patrons by opening a profit & loss sharing account at civic centre branch. Muslim Commercial Bank Ltd. I assure that your money with us will make moreMuslim Commercial Bank Ltd. I assure that your money with us will make more money for you. If you add to your account, we will also add something more tomoney for you. If you add to your account, we will also add something more to you. By opening this account you have really opened a new chapter of youryou. By opening this account you have really opened a new chapter of your prosperity & security of your life. In welcoming you as an account holder, I wish,prosperity & security of your life. In welcoming you as an account holder, I wish, if you could make use of money many other services, we rendered to ourif you could make use of money many other services, we rendered to our customer. The enclosed brochure contains a description of all these services incustomer. The enclosed brochure contains a description of all these services in detail.detail. We assure that you have opened the account in the bank that will definitely giveWe assure that you have opened the account in the bank that will definitely give you security of money business problems & free from tensions.you security of money business problems & free from tensions. This is now your bank. Please feel free to contact on us at anytime forThis is now your bank. Please feel free to contact on us at anytime for additional information which may help you to chalk out a better plan of youradditional information which may help you to chalk out a better plan of your saving.saving. Sincerely,Sincerely,
  • 14. Dear Sir,Dear Sir, Subject:Subject: Thanking for opening an Account.Thanking for opening an Account. It is a pleasure for me to know that you have added your good name to the listIt is a pleasure for me to know that you have added your good name to the list of our patrons by opening a profit and loss sharing account a civic centreof our patrons by opening a profit and loss sharing account a civic centre branch, Dubai Islamic Bank Ltd. I assure you that your money with us will makebranch, Dubai Islamic Bank Ltd. I assure you that your money with us will make more money for you if you add to your account, we will also add somethingmore money for you if you add to your account, we will also add something more to him. By opening this account, you have really open a new chapter ofmore to him. By opening this account, you have really open a new chapter of your prosperity and security of your life. In welcoming you as account holder. Iyour prosperity and security of your life. In welcoming you as account holder. I wish if you could make use of many other services, we rendered to ourwish if you could make use of many other services, we rendered to our customer. The enclosed brochures contain a description of all these services incustomer. The enclosed brochures contain a description of all these services in detail.detail. This is now your bank please feels friendly to call on us at any time forThis is now your bank please feels friendly to call on us at any time for additional information which may help you to chalk out a better plan of youradditional information which may help you to chalk out a better plan of your saving.saving. Best Regards,Best Regards,
  • 15. Sales Letter on Stationary.Sales Letter on Stationary. Dear Sir,Dear Sir, Have you taken a good look around your office recently?Have you taken a good look around your office recently? Are you running out of stationary?Are you running out of stationary? Does your office stationary make your work faster and better?Does your office stationary make your work faster and better? For this we have a new variety of imported stationary. If your office doesn’tFor this we have a new variety of imported stationary. If your office doesn’t have a stationary you wish to have it is a good time for you to see our line ofhave a stationary you wish to have it is a good time for you to see our line of office supplies. Every item is reduced during the month of January. You’ll beoffice supplies. Every item is reduced during the month of January. You’ll be under no obligation to make your purchase from us but you can’t beat our lowunder no obligation to make your purchase from us but you can’t beat our low prices and large selection anywhere else.prices and large selection anywhere else. I am sending you a catalogue of stationary and free of cost samples. The pricesI am sending you a catalogue of stationary and free of cost samples. The prices I am giving you as compare to others are unmatched.I am giving you as compare to others are unmatched. We look forward to hearing from you. Feel free to contact us on 03456081822.We look forward to hearing from you. Feel free to contact us on 03456081822.
  • 16. Sales Letter on Home Appliances.Sales Letter on Home Appliances. Dear Sir,Dear Sir, Are you satisfied with your home appliances?Are you satisfied with your home appliances? Is any of your machines out of order?Is any of your machines out of order? Have you made your mind to replace any home appliances?Have you made your mind to replace any home appliances? Does your home give a better look?Does your home give a better look? If your home doesn’t present the image you wish to present it is a good time forIf your home doesn’t present the image you wish to present it is a good time for you to see our line of home appliances. Every item is reduced during the monthyou to see our line of home appliances. Every item is reduced during the month of January. You’ll be under no obligation to make your purchase from us. Butof January. You’ll be under no obligation to make your purchase from us. But you cannot beat our low prices and large selection anywhere else. Our productsyou cannot beat our low prices and large selection anywhere else. Our products are food factory, Microwave Owen, Juicer blander is some of them to mention.are food factory, Microwave Owen, Juicer blander is some of them to mention. I am sending you a catalogue of home appliances and the prices which I amI am sending you a catalogue of home appliances and the prices which I am giving you as compare to others are unmatched.giving you as compare to others are unmatched. We look forward to hearing from you. Feel free to contact us on 03456081822.We look forward to hearing from you. Feel free to contact us on 03456081822.
  • 17. Complaint / Claim for exchange or refund.Complaint / Claim for exchange or refund. Dear Sir,Dear Sir, Being impressed by the reputation, I purchased your store’s computer threeBeing impressed by the reputation, I purchased your store’s computer three months back. The other reason that instilled my mind to purchase it was yourmonths back. The other reason that instilled my mind to purchase it was your claim that the computer is world renowned for its dependability and ability toclaim that the computer is world renowned for its dependability and ability to preserve precious data and information.preserve precious data and information. For the last two months the CD player has not been working properly and it wasFor the last two months the CD player has not been working properly and it was to my almost surprise and shock that all the apps have foiled and the files in allto my almost surprise and shock that all the apps have foiled and the files in all the folders are nowhere to be seen the system of computer gave away right atthe folders are nowhere to be seen the system of computer gave away right at many time. Moreover, the indicator did not work properly. Also the computermany time. Moreover, the indicator did not work properly. Also the computer didn’t advance freely owing to some defect in the mechanism all the picturesdidn’t advance freely owing to some defect in the mechanism all the pictures were ruined which I loaded in the computer you can’t imagine what a miserablewere ruined which I loaded in the computer you can’t imagine what a miserable & helpless condition was the event full pictures and phenomenal information& helpless condition was the event full pictures and phenomenal information were lost forever.were lost forever. Though this loss is irreparable, I am only requesting you to kindly eitherThough this loss is irreparable, I am only requesting you to kindly either enhance the computer for any other or pay the refund. Your favorable responseenhance the computer for any other or pay the refund. Your favorable response will restore my confidence.will restore my confidence.
  • 18. Dear Sir,Dear Sir, SubjectSubject: Response to complaint letter about dissatisfaction of Computer: Response to complaint letter about dissatisfaction of Computer System.System. I was sorry to hear that you are not satisfied with the Computer System youI was sorry to hear that you are not satisfied with the Computer System you purchased for KGS store last three months back. Unfortunately, you purchasedpurchased for KGS store last three months back. Unfortunately, you purchased Computer System during one of our frequent sales promotions; I am unable toComputer System during one of our frequent sales promotions; I am unable to offer you a refund or exchange. Our business prides itself on being able tooffer you a refund or exchange. Our business prides itself on being able to supply quality goods at an affordable cost and clearly advertises that all itemssupply quality goods at an affordable cost and clearly advertises that all items on sale cannot be returned, exchanged or refunded. To offer an exchange oron sale cannot be returned, exchanged or refunded. To offer an exchange or refund option on sale items would markedly increase the sale price.refund option on sale items would markedly increase the sale price. Please find enclosed a gift voucher in appreciation of your custom. It isPlease find enclosed a gift voucher in appreciation of your custom. It is redeemable at any KGS store and on any item including those on sale.redeemable at any KGS store and on any item including those on sale. We look forward to being of assistance to you in the future.We look forward to being of assistance to you in the future. Regards,Regards,
  • 19. Refusing Replacement for Claim Letter.Refusing Replacement for Claim Letter. Dear Mr. Abdullah,Dear Mr. Abdullah, I am sorry to hear you that you are not satisfied with the twenty officeI am sorry to hear you that you are not satisfied with the twenty office equipment. You recently purchased from Star Electronics. Unfortunately youequipment. You recently purchased from Star Electronics. Unfortunately you purchased office equipment during one of our frequent sales promotions I ampurchased office equipment during one of our frequent sales promotions I am unable to offer you a return or exchange. Our business prides itself on beingunable to offer you a return or exchange. Our business prides itself on being able to supply quality goods at an affordable cost & clearly advertise that allable to supply quality goods at an affordable cost & clearly advertise that all items on sale can’t be returned, exchanged or refundable to offer an exchangeitems on sale can’t be returned, exchanged or refundable to offer an exchange or refunded option on sale items would markedly increase the sale prices.or refunded option on sale items would markedly increase the sale prices. Please find enclosed a gift voucher in appreciation of your custom. It isPlease find enclosed a gift voucher in appreciation of your custom. It is redeemable at all star electronic store & on any item including those on sale.redeemable at all star electronic store & on any item including those on sale. We look forward to assisting you in the future.We look forward to assisting you in the future.
  • 20. Enquiry Letter about Mobile PhonesEnquiry Letter about Mobile Phones Dear Sir,Dear Sir, Last Sunday I had a chance to read your advertisement in a newspaper aboutLast Sunday I had a chance to read your advertisement in a newspaper about your company’s mobile phones we are dealers in Tabs, Mobiles, IPods andyour company’s mobile phones we are dealers in Tabs, Mobiles, IPods and Accessories in Karachi. We are demon dealers in these items.Accessories in Karachi. We are demon dealers in these items. We are interested to deal in your mobile phone’s product actually we wantWe are interested to deal in your mobile phone’s product actually we want some latest mobile phones & we want some latest inquiry about your productssome latest mobile phones & we want some latest inquiry about your products which are as follows:-which are as follows:- Does your mobile phone support 4G Facility?Does your mobile phone support 4G Facility? Do your mobile phones have long battery backup?Do your mobile phones have long battery backup? Do you provide one year warranty?Do you provide one year warranty? Do you provide or offer special discount on purchasing for more than 100Do you provide or offer special discount on purchasing for more than 100 Pieces?Pieces? What is your credit facility?What is your credit facility? Tell us about their designs and above all. If you send a catalogue we’llTell us about their designs and above all. If you send a catalogue we’ll appreciate your this action.appreciate your this action. We look forward to hearing from you by the end of this week.We look forward to hearing from you by the end of this week.
  • 21. Enquiry Letter about Stationary.Enquiry Letter about Stationary. Dear Sir,Dear Sir, Last Sunday, we had a chance to read your advertisement in a newspaperLast Sunday, we had a chance to read your advertisement in a newspaper about your company’s stationary we are dealers in fountain pens, pencils,about your company’s stationary we are dealers in fountain pens, pencils, books, copies, eraser, calculators, and colors. We are demon dealers in therebooks, copies, eraser, calculators, and colors. We are demon dealers in there item.item. We are interested to deal in your stationary products actually we want someWe are interested to deal in your stationary products actually we want some quality stationary is Karachi. We want some inquiry about your products whichquality stationary is Karachi. We want some inquiry about your products which are as follows.are as follows. Do you provide special discount to the school /companies organizations?Do you provide special discount to the school /companies organizations? What is your credit facility?What is your credit facility? How will you deliver your product?How will you deliver your product? Can you print our logo on your stationery items?Can you print our logo on your stationery items? Tell us about the variety of books copies & stationary items?Tell us about the variety of books copies & stationary items? We look forward to seeing your reply by the end of this week. If you send aWe look forward to seeing your reply by the end of this week. If you send a catalogue we’ll appreciate your this action.catalogue we’ll appreciate your this action. SincerelySincerely
  • 22. Reproduce the following marker report in no-technical language:Reproduce the following marker report in no-technical language: “Karachi April 22,2002 improved condition were obtainable in the Cotton“Karachi April 22,2002 improved condition were obtainable in the Cotton Market. Yesterday and admits moderate scale trading future finished the day 45Market. Yesterday and admits moderate scale trading future finished the day 45 paisa higher for the ruling May contact and 20 paisa dearer for the distant Julypaisa higher for the ruling May contact and 20 paisa dearer for the distant July delivery. The other factor which helped the market to stage sector anddelivery. The other factor which helped the market to stage sector and spot rates was also hundred to the extent of 60 paisa for all the staple verities”.spot rates was also hundred to the extent of 60 paisa for all the staple verities”. ANSWER:ANSWER: This is an extract from Karachi Exchange. The business condition is reported toThis is an extract from Karachi Exchange. The business condition is reported to be favorable on April 21, 2002. There was too much of activity and rise in pricebe favorable on April 21, 2002. There was too much of activity and rise in price after all creating dull situation. A good deal of business was transactedafter all creating dull situation. A good deal of business was transacted tendency in the market and May delivery is expected to be 45 paisa highertendency in the market and May delivery is expected to be 45 paisa higher whereas 20 paisa higher for July delivery. At the close of the market, the pricewhereas 20 paisa higher for July delivery. At the close of the market, the price of Cotton was 60 paisa higher than the previous day. The future,of Cotton was 60 paisa higher than the previous day. The future, however, is expected to be bright.however, is expected to be bright.
  • 23. Reproduce the following marker report in no-technical language:Reproduce the following marker report in no-technical language: “Karachi June 02,2002 Bearish conditions continued to be witnessed in the“Karachi June 02,2002 Bearish conditions continued to be witnessed in the market. With the buying interest remained at low and the selling pressuremarket. With the buying interest remained at low and the selling pressure continued to mount. However, as against last close the 4-F January,2002continued to mount. However, as against last close the 4-F January,2002 hedge contract opened 15 paisa up at Rs.166.40 but on renewed Heavyhedge contract opened 15 paisa up at Rs.166.40 but on renewed Heavy liquidation it slumped down to Rs.161.25 at which level a bearish hella to beliquidation it slumped down to Rs.161.25 at which level a bearish hella to be unforced”.unforced”. ANSWER:ANSWER: This is an extract from Karachi Stock Exchange both for future and readyThis is an extract from Karachi Stock Exchange both for future and ready delivery. The declining tendency of prices continued to prevail the market. Thedelivery. The declining tendency of prices continued to prevail the market. The speculators expected a fall in price. Buyers were least interested in doing anyspeculators expected a fall in price. Buyers were least interested in doing any activity. Sellers, therefore, showed more and more interest in selling.activity. Sellers, therefore, showed more and more interest in selling. 4-F January,2002 contract to cover up risks through a counter deal opened at4-F January,2002 contract to cover up risks through a counter deal opened at Rs.166.40 i.e., 15 paisa than the rate at the end of the previous day.Rs.166.40 i.e., 15 paisa than the rate at the end of the previous day. Heavy selling activity further pulled down the price to Rs.161.25. this was theHeavy selling activity further pulled down the price to Rs.161.25. this was the point when the market had to be postponed temporarily by declaring a Bearishpoint when the market had to be postponed temporarily by declaring a Bearish