Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.

1. The art of story
telling using
Social Media
- Deep Sherchan, CMO Simplify360 -

2. I just loveeee this guy !!
Image Source: http://www.businessinsider.in/Gary-Vaynerchuks-6-Secrets-To-Creating-Great-Social-Content/articleshow/27316866.cms

3. His name is Gary, if
you don’t know him yet.

4. I watched a YouTube video featuring him, at
the time when I was starting my own start-up.
!
And he was super inspirational.

5. And he still is !
And the word I took from
him since, is “HUSTLE”

6. – Gary Vayerchuck from this latest book
“Jab, Jab, Jab, Right Hook”
“A great marketing story is one that
sells stuff. It creates an emotion that
makes consumers want to do what
you ask them to do.”

7. But what does HUSTLE
has to do with StoryTelling !

8. Hustle doesn’t only
mean struggle.
It’s a symbol of PASSION.

9. Stories told without Passion,
are not WORTH telling.

10. And its not really about
CONTENT

11. Its about
HOW
you TELL.

12. How is more
important
than WHAT.

13. BTW the photo on
the cover of this deck
is that of Tai Lung,
- a friend of mine.
*Caution: Please do not fall for her innocent looks :)

14. So how do you tell a story?

15. What, Where, When and How
of Story Telling.

16. What?
Basically, what’s your story?

17. What?
Basically, what’s your story?
What do you want to communicate?

18. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.

19. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
It needs to have.

20. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
It needs to have.
• Flow
• Direction
• Speed
• Magnitude

21. What?
Basically, what’s your story?
What do you want to communicate?
There has to be a certain
aspect in your story which
changes with TIME.
It needs to have.
• Flow
• Direction
• Speed
• Magnitude
Pick up the best movies out there and you will always find
these 4 elements at their best.

22. What?
In a story, characters always move from point A to point B.
Source: www.mediabistro.com

23. What?
In a story, characters always move from point A to point B.
Source: www.mediabistro.com

24. What?
In a story, characters always move from point A to point B.
Source: www.mediabistro.com
Kurt Vonnegut once showed
how stories can be graphed
with points and lines.

25. What?
When you think of Cinderella, what can you recall?
!
Her cruel step-mother, kind fairy god mother, the magic, the missing shoe, and the prince.

26. What?
For your business:
!
• Cinderella is your customer.
• Step-mother is the problem of your
customer.
• You are the Fairy God-mother.
• The magic is your product/service.
• Handsome prince is the goal of your
customer.
Now, can you see the WHAT of YOUR story?
Image Credit: Disney

27. What?
Remember that when you talk about WHAT,
focus on a single event of your story.
!
Having a clear and simple message
is very important.

28. What?
Story of Gary is very simple and powerful.
!
He took his wine business from
$3 million business to
a $45 million business using the
Internet.
The story has strong direction and magniture.

29. Where?
?

30. Where?
‘Where’ is defined by your target
audience.
!
Gone are the days when people gathered together to listen to your story.
!
New audience demands story teller to be present where they are.

31. Where?
Source: https://leveragenewagemedia.com
Know your audience.

32. When?
Its all about Timing!

33. When?
Image Source: http://www.socialmediafrontiers.com
Use analytics and insights
to understand which time
is best for you.

34. When?
Image Source: Screen shots of graphs generated using Google Trends.
‘When’ is not all about TIME, but it’s also about TREND.
Use trend analysis to know the current trends.
#Selfie

35. How?
‘How’ is all about your story telling
skills and your methodology.

36. How?
‘How’ is also related to your TARGET
audience which in turn is related to
your choice of social channel.

37. How? Many ways to tell your stories.
Memes
Memes are the new way to express emotions
and has an instant connection with audience.

38. How? Many ways to tell your stories.
Short 6 sec Vine
videos
Short video format is the best way to connect with
audience which demands short and powerful message.

39. How? Many ways to tell your stories.
Instagram aesthetic
photos.
Every one is an artist on social media. Instagram provides
the best platform for sharing something as mundane as a
cup of tea to create a poetic experience

40. How? Many ways to tell your stories.
Slideshares
Slideshare provides a unique form of content format
which allows you to use graphics + typography + videos
to tell your story.

41. How? Many ways to tell your stories.
140 char + image
Tweet travels faster than any other content on social
media.The light weight 140 char content with graphics
allows you to reach masses in no time.

42. How? Many ways to tell your stories.
Infographics
Graphics and Animation are the most creative ways for
storytelling to story telling which can last for years.
Infographics +
Animation

43. How? Make your choice …
Memes
Short 6 sec Vine
videos Instagram aesthetic
photos.
Slideshares
140 char + image
Infographics

44. You need to nurture your
process and build on intuition.
Following the above steps alone will not make your a great storyteller.

45. You need to
let your idea
bite you.

46. Sometimes it
will act lazy
and sleep.

47. Given the right
direction, it will
stand tall and
shine.

48. Storytelling is a
work of artistic
craftsmanship.

49. Happy Storytelling, and Get Lucky !

50. Thank you.
!
Deep Sherchan - @bexdeep
CMO, Co-founder Simplify360
www.simplify360.com
!
Follow @simplify360