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VOLVO BUS
Branding
BANGALORE
CALL:8095442255 /8123402019
Email : info@akulaads.com
Visit : www.akulaads.com
IT IS NOT ONLY COST EFFECTIVE ALSO BEST MEDIA TO
REACH TARGETED CAPATIVE AUDIENCE
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
► The expected reach through Volvo Buses
is around 2 lakh travelers each day and
effectively over 8 lakh unique passengers
in a month (locals and visitors)
► Given the high prices of tickets on Volvo buses, the
target audience is SEC A+, SEC A and SEC B+
► The Volvos have an eclectic mix of travelers, dominated
by working professionals (around 60%)
► Over 35% of the passengers are found to be equipped
with smart phones
► The passengers are seen as heavy influencers owing to
their vast social networks
► Highly segmented target
audience
► No clutter
► The audience spends idle time
inside the bus hence increasing
the Opportunity to see. (A
minimum of 15 mins is spent in
the bus)
► Higher value for every advertising
rupee spent as multiple messages
can be published simultaneously
► Impact index# for this media is
much higher than traditional
media channels
Targetedcaptive
audience
Reach
Profile
ImpactTARGET GROUP
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
62%
38%
Gender ratio
Male
Female
16%
70%
12% 2%
SEC Classification
SEC A+
SEC A
SEC B+
SEC B
8%
23%
59%
8% 2%
Age Profile <18 years
18-25 years
25-40 years
40-60 years
>60 years
Employment status
Employed
Self-
Employed
Student
Not
working
PROFILE
In house primary research
sample size 750
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
PREMIUM
ROUTES
MAP
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
Route Number Link
356C https://goo.gl/maps/t69yj
335E https://goo.gl/maps/7OGGy
500K https://goo.gl/maps/cx6Nn
201R https://goo.gl/maps/nrfN6
500D https://goo.gl/maps/2DFfd
PRIME
ROUTES
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
► Advertisement size of 3.5 X 6.5 inches
(l*b)
► The handles rise over all passengers
hence high visibility
► 15 grab handles available for
advertisement in each bus
► Impact: Unobstructed visibility from all
angles
INTERIOR BRANDING
PROPERTY -1
GRAB HANDLES
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
► Advertisement size of 20 X
30 inches
► Impact: Large space ensures
visibility from outside the bus
INTERIOR BRANDING
PROPERTY -2
DRIVER BACK DISPLAY
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
► Advertising space of 11 X 12
inches
► 25 high visibility passenger seat
backs available
► Impact: Larger creative space
unavoidable by seated passengers
INTERIOR BRANDING
PROPERTY -3
PASSENGER SEAT BACKS
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
INTERIOR
BRANDING
VIEW
BANGALORE
VOLVO BUS
BRANDING
Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
BANGALORE
VOLVO BUS
BRANDING
OUR FEW
VALUABLE
CLIENTS

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Bangalore BMTC city bus branding VOLVO

  • 1. VOLVO BUS Branding BANGALORE CALL:8095442255 /8123402019 Email : info@akulaads.com Visit : www.akulaads.com IT IS NOT ONLY COST EFFECTIVE ALSO BEST MEDIA TO REACH TARGETED CAPATIVE AUDIENCE
  • 2. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com ► The expected reach through Volvo Buses is around 2 lakh travelers each day and effectively over 8 lakh unique passengers in a month (locals and visitors) ► Given the high prices of tickets on Volvo buses, the target audience is SEC A+, SEC A and SEC B+ ► The Volvos have an eclectic mix of travelers, dominated by working professionals (around 60%) ► Over 35% of the passengers are found to be equipped with smart phones ► The passengers are seen as heavy influencers owing to their vast social networks ► Highly segmented target audience ► No clutter ► The audience spends idle time inside the bus hence increasing the Opportunity to see. (A minimum of 15 mins is spent in the bus) ► Higher value for every advertising rupee spent as multiple messages can be published simultaneously ► Impact index# for this media is much higher than traditional media channels Targetedcaptive audience Reach Profile ImpactTARGET GROUP BANGALORE VOLVO BUS BRANDING
  • 3. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com 62% 38% Gender ratio Male Female 16% 70% 12% 2% SEC Classification SEC A+ SEC A SEC B+ SEC B 8% 23% 59% 8% 2% Age Profile <18 years 18-25 years 25-40 years 40-60 years >60 years Employment status Employed Self- Employed Student Not working PROFILE In house primary research sample size 750 BANGALORE VOLVO BUS BRANDING
  • 4. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com PREMIUM ROUTES MAP BANGALORE VOLVO BUS BRANDING
  • 5. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com Route Number Link 356C https://goo.gl/maps/t69yj 335E https://goo.gl/maps/7OGGy 500K https://goo.gl/maps/cx6Nn 201R https://goo.gl/maps/nrfN6 500D https://goo.gl/maps/2DFfd PRIME ROUTES BANGALORE VOLVO BUS BRANDING
  • 6. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com ► Advertisement size of 3.5 X 6.5 inches (l*b) ► The handles rise over all passengers hence high visibility ► 15 grab handles available for advertisement in each bus ► Impact: Unobstructed visibility from all angles INTERIOR BRANDING PROPERTY -1 GRAB HANDLES BANGALORE VOLVO BUS BRANDING
  • 7. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com ► Advertisement size of 20 X 30 inches ► Impact: Large space ensures visibility from outside the bus INTERIOR BRANDING PROPERTY -2 DRIVER BACK DISPLAY BANGALORE VOLVO BUS BRANDING
  • 8. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com ► Advertising space of 11 X 12 inches ► 25 high visibility passenger seat backs available ► Impact: Larger creative space unavoidable by seated passengers INTERIOR BRANDING PROPERTY -3 PASSENGER SEAT BACKS BANGALORE VOLVO BUS BRANDING
  • 9. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com INTERIOR BRANDING VIEW BANGALORE VOLVO BUS BRANDING
  • 10. Call:8095442255/8123402019 Email: info@akulaads.com Visit : www.akulaads.com BANGALORE VOLVO BUS BRANDING OUR FEW VALUABLE CLIENTS