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1. ARGOSY B6028 Module 3 Assignment 2 LASA 1
Preliminary Strategy Audit Merriwether Williams
NEW
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B6028 Module 3 Assignment 2 LASA 1 Preliminary
Strategy Audit Merriwether Williams NEW
The end result of this course is developing a strategy
audit. In this module, you will outline and draft a
preliminary framework for your final product. This
provides you with the opportunity to get feedback
before a final submission.

2. In Module 1, you reviewed the instructions for the
capstone strategy audit assignment and grading
rubric due in Module 5. By now, you have completed
the following steps:
Identified the organization for your report
Interviewed at least one key mid-level or senior-level
manager
Created a market position analysis
Conducted an external environmental scan in
preparation of your final report and presentation
In this assignment, you will generate a preliminary
strategy audit in preparation for your final course
project.
Prepare a report that includes the following:
In preparation for your course project, prepare the
preliminary strategy audit using the tools and

3. framework you have focused on so far including the
following:
Analysis of the company value proposition, market
position, and competitive advantage
External environmental scan/five forces analysis
Identify the most important (5-7) strategic issues
facing the organization or business unit.
You may modify the strategic issues in your final
report based on the additional analysis you will
conduct in the next module as well as the feedback you
receive on this paper from your instructor.
Keep in mind that it is important to look at the
strategic issue(s) from more than just one perspective
in the business unit or company—speak to or research
the issue from more than one angle to offer a 360-
degree approach that does not cause more problems
or issues.
Strategic issues arise from a mismatch between
internal capabilities and external trends such that
important opportunities are not being pursued or

4. significant external threats are not being addressed
under the current strategy.
Include a preliminary set of recommended tactics for
improving your company's strategic alignment and
operating performance.
You may modify these recommendations in your final
report based on the additional analysis you will
conduct in the next module as well as the feedback you
receive on this paper from your instructor.
Keep in mind that recommendations can include, but
are not limited to, tactics in marketing, branding,
alliances, mergers and acquisitions, integration,
product development, diversification or divestiture,
and globalization. If you recommend your company to
go global, you must include a supply chain analysis
and an analysis of your firm's global capabilities.
Write your report as though you are a consultant to
your company and are addressing the executive
officers of this company.

5. Write a 7-10-page report in Word format. Make sure
your writing is clear, concise, and in an organized
manner; demonstrates ethical scholarship in accurate
representation and attribution of sources; and
displays accurate spelling, grammar, and
punctuation.
Use the following format for your report:
Cover page
Executive summary/abstract Table of contents
Introduction to company (each subsection should be
an assessment)
Value proposition
Market position
Competitive advantage
External environmental scan/five forces analysis
Current environment
Assessment of external factors applying five forces

6. Strategic issues (label each issue and provide a header
and the reason for why it is an issue)
Summary/key findings and recommendations
References
Apply APA standards to citation of sources. Use the
following file naming convention:
LastnameFirstInitial_M3_A2.doc.

7. Strategic issues (label each issue and provide a header
and the reason for why it is an issue)
Summary/key findings and recommendations
References
Apply APA standards to citation of sources. Use the
following file naming convention:
LastnameFirstInitial_M3_A2.doc.