A presentation on Marketing Management cycle

1. Presentation on Marketing
Management Cycle
Presented by Koshish Jung
lamichhane

2. Content of this presentation
• Introduction to Market Management Cycle
• Implementation

3. Introduction to market management
cycle

4. Implementation
• It is process of getting rough sketches on
the paper in to the real lively form.
• It involves in putting the developed plan to
practice.
• It is centered on organizing the marketing
department in order to assign tasks,
targets , authority and responsibility to
each marketing personnel .

5. Implementation (Contd)
• Some of the key activities of the
implementation are:
Task assignment
Structure
Internal relationship
coordination
External relationship

6. Elements of Implementation
• Task assignment – Assigning tasks , target
, authority , and responsibility to each
marketing unit.
• Structure – Preparation of organization
structure , job assignment , territory
allocation.
• Internal relationship – Maintaining the
functional relationship of the Marketing
department with other department within
organization.

7. • Coordination – Designing effective
coordination and cooperation with outside
agencies such as Suppliers transport
companies , market research agencies,
and advertising agencies.
• External relationship – Maintaining long
term and positive relationship with
organization'stakeholder.