This document provides instructions for a marketing campaign assignment. The student is asked to create an online appeal and marketing campaign to solicit donations for one of the following items needed by their nonprofit organization: streetlights, bulletproof vests, motorcycles/horses, computers for police, or computer training for police. The campaign must include an appeal message, slogan, graphics, a game to engage donors, suggested prizes, and rationale for decisions. The campaign will be added to the organization's website.

1. STAYER BUS 510 WEEK 10 ASSIGNMENT 5 NOW IS YOUR TIME TO BE THE
CREATIVE GENIUS
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BUS 510 Week 10 Assignment 5 Now Is Your Time to Be the Creative Genius
Imagine that you are still on the committee from Assignment 1. Recently, you
saw an article in the newspaper that included a survey, which said that 30
percent of the 1,000 participants in the survey said they would be interested in
making online donations to charity. According to this survey, 53 percent of
young people between the ages of eighteen (18) and twenty-four (24) also
showed interest in contributing

2. online. Another group over fifty (50) represented eighteen (18) percent of people
willing to contribute to a worthwhile charity. You were told in the committee
meeting this morning that the nonprofit world is one of the most important forces of
the economy, making the world a more decent and humane place.
Your organization is always coming up with creative, innovative programs that feed
the hungry, house the homeless, and protect the environment, among others. This
morning you were tasked with creating a marketing campaign for one of the items
needed for the Goodness your marketing campaign on: the streetlights, the
bulletproof vests, the motorcycles / horses, computers for the police, or computer
training for the police. The marketing campaign that you create will be added to
your organization’s Website in order to encourage online donations. Use the Internet
to locate information regarding PayPal Website or the other one, its competition is 1,
search appeal message, appeal slogans, games for grant funding, typical prizes for
donations, state regulations for gaming in your individual state.
Write a six to eight (6-8) page paper in which you:
Falls proposal. Select one (1) of the following items to focus

3. Create an online appeal message in which you are trying to solicit money for the
item that you selected.
Create an appeal slogan for the item that you selected.
Propose at least two (2) graphics and / or photographs that will be used for the
appeal campaign.
Propose a method or game that will engage donors while they are donating.
Provide suggestions for prizes for the donors.
Propose what you will do with the donation, the need for the donation, and the
benefit to donating online. Provide a rationale for each decision and each part of
the campaign you design.
Develop a rationale for having the game for donations open to just citizens from
your state, as well as the need for a Pay-Pal type of account to process donations
made by credit card.
Include at least three (3) references (no more than two to three [2-3] years old) from
material outside the textbook.
Your assignment must follow these formatting requirements:

4. Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or school-specific
format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the reference
page are not included in the required assignment page length.