Swot analysis of automobile industry in India

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SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.

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Swot analysis of automobile industry in India

  1. 1. SWOT analysis of automobile industry in India
  2. 2. Introduction To Indian Automotive Industry: • • • • • • Current Market Situation Main Segments Development Main Players Market share chart SWOT
  3. 3. Current Market Situation: • The Indian automotive market is one of the most competitive markets with low costs, which make it an attractive assembly base for foreign automotive manufacturers. • India is the second fastest growing automobile market in the world after China. • Cars is the major segment in the Indian automotive industry with a growth rate of more than 19% annually. • The Indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige.
  4. 4. Main Segments: Passenger vehicles: Cars and buses Commercial vehicles: Light commercial vehicles – Goods carrier Multi Utility Vehicles, Sports Utility and mini vans, Heavy commercial vehicles – Trucks, Tempo, Tractor and Tipper/Dumper Three wheelers: Rickshaws, Trolleys, Delivery Vans and Tipper Two wheelers: Scooters, Motorcycles and Mopeds Aside from these four segments there is also a growing segment within the electrical car area in India. Electrical cars are both economical, efficient and environment friendly
  5. 5. Development:
  6. 6. Main Players: • TATA Motors: Commercial vehicles and Passenger vehicles. • Maruti Suzuki India: Passenger vehicles. • Hyundai Motor India: Passenger vehicles. • Mahindra & Mahindra: Commercial Vehicles, Passenger Vehicles, Three Wheelers, Two Wheelers. • Ashok Leyland: Commercial Vehicles. • Hero Honda Motors: Two Wheelers. • Bajaj Auto: Two Wheelers, Three Wheelers.
  7. 7. Market Share Chart: Passenger Vehicles Industry: Two Wheeler Industry: Three Wheeler Industry:
  8. 8. SWOT- Analysis:

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