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Ashok Leyland overview and analysis
- 1. Presented By, Sonal Patil (F21)
- 2. INTRODUCTION Type Public Industry Automotive Founded 7 Sept,1948 Headquarters Chennai, Tamil Nadu, India Area Served Worldwide Key People Dhiraj Hinduja Products Automobiles, engines, commercial vehicles Revenue Rs.206.58 billion (US $3.1 billion) Net Income Rs. 10.98 billion (US $160 million) Number of Employees 11,552 (2014) Parent Hinduja Group Website www.ashokleyland.com
- 3. HISTORY • Founded by Raghunandan Saran in 1948 • Joined with Leyland Motors, England in 1954 • Joint venture with Land Rover International Holding Ltd. • In 2007 Hinduja group bought IVECO’s indirect stake in Ashok Leyland Vision And Mission “Achieving leadership in the medium/heavy duty segments of the domestic commercial vehicle market and significant presence in the world market through transport solutions that best anticipate customer needs, with the highest value-to-cost ratio. “ • Identifying with the customer • Being the lowest cost manufacture • Global benchmarking of products, processes and people.
- 4. BOARD OF DIRECTORS • Dheeraj Hinduja (Chairman) Vinod K dasari (CEO and MD) Seshu Bhagavathula (CTO)
- 5. Buses Trucks • U-Truck • Boss Light Vehicles • DOST Defense Vehicles Power Solutions SUBSIDIARIES •Ennore foundries Limited •Automotive Coaches and Components Limited •Gulf-Ashley Motors Limited •Ashley Holdings Limited •Ashley Investments Limited •Ashley Design and Engineering Services (ADES) •Avia Ashok Leyland •Ashok Leyland Defense Systems (ALDS) •Ashok Leyland Project Services Limited •Lanka Ashok Leyland PLC PRODUCTS SWOT ANALYSIS STRENGTHS •Brand Name •Strong Management •Financial Leverage •Technology WEAKNESS •Work Inefficiencies •Customer Service •Lack of Scale OPPORTUNITIES •Innovation •New Technology •New Products •International Expansion THREATS •Bad Economy •Government Regulations •Change in Tastes
- 7. CSR • Consume Less Pollute Less • Fun Bus • Green Mission • AIDS awareness • Community Service COMPETITORS SCAMS • Fake Job Scam • NMMT Ashok Leyland manufacturing defect scam Ashok Leyland Tata Motors Eicher Motors Force Motors Total Share Capital 284.69 Cr 679.18 Cr 27.16 Cr 13.18 Cr Networth 5,514.14 Cr 22,368.08 Cr 2,150.78 Cr 1,480.44 Cr Total Debt 1,984.38 Cr 14,039.68 Cr 22.57 Cr 2.64 Cr Total Liabilities 7,498.52 Cr 36,407.76 Cr 2,173.35 Cr 1,483.08 Cr