Hyundai manufacturing plants in different countries such as Korea, Russia, China and India. Reasons of why people prefer buying Hyundai cars in different countries

2. Our group

3. 1. History
2. Plants in different countries
• Korea
• Russia
• China
• India
3.Summary (CSR+ quality+ price+ customer
service + marketing strategies + group opinion)

4. The company was
founded in 1967 by
Chung Ju-yung and his
brother Se-yung.

5. The company now has production plants in the US, China,
India, Russia, Turkey, Korea, and the Czech Republic.

7. WHY DO
PEOPLE
LIKE HYUNDAI?

8. A number of years back,
Hyundai made the decision to
invest in safety. Take
Electronic Stability Control
(ESC). ESC reduced crashes
and fatalities by as much as
43%.
Making the cars intuitive and
comfortable..
Quality does not
necessarily require
a high price.
Hyundai will offer
high-end, high-
quality values at a
surprisingly
attainable.

9. Robots and people work together in futuristic harmony, and
the atmosphere is friendly.

11. • Ulsan Plant is comprised of five independent plant facilities
• 5,000,000 square meters.
• Employs over 34,000 personnel
• Produce an average of 5,600 vehicles a day. The plant has its own
port

12. 2012 Productions (Korea factories) * Unit: 1,000 vehicles
• Ulsan factory, the world’s largest single factory (major plant)
• Asan factory (cars for strategic export)
• Jeonju factory (trucks, mid and large sized buses and specially
equipped vehicles)

13. Hyundai Motors Ulsan Plant is nestled among
580,000 trees and equipped with state-of-the-art
facilities to preserve the environment.
*State-of-the-art – refers to the highest level of
general development

14. The biggest management value of Hyundai is communicating with customers, so
now they are preparing mass production of hydrogen fuel cell cars.

15. Koreamiddle-aged workers (high skilled
workers)
Chinahiring local comparatively young
people
?

17. Beijing Hyundai Motor Co., Ltd. Was headquartered in Beijing, China, and is a
50:50 joint-venture between Beijing Automotive Group and Hyundai Motor
Company.

19. In Beijing if you want to buy a car, you
need to take part in lottery and you
should be a citizen of Beijing. This
makes Beijing Hyundai producing cars
for other parts of China.

20. Corporative Social
Responsibility
1. Sponsorship (sport events: Chinese Football)
2. Donations to schools
3. Donations to government: police cars, taxes, school buses
4. Disaster relief

22. New manufacturing plant in Saint Petersburg started mass production in
January 2011,with two models: the Hyundai Solaris and the Kia Rio.
Planned yearly capacity of 100,000 carsincreased to 200,000 units

25. A very important employer and a major source of revenue for the
city's inhabitants is the import of Japanese cars. In recent years, the
Russian government has made attempts to improve the country's
own car industry. This has included raising tariffs for imported cars.

28. "Russia has two problems:
fools and roads”
Hyundai is trying to make
driving time more pleasant.
They added extra absorbers
in their cars.

30. Growth in exports over the years

31. A group of carefully chosen
students, after proper training by
the local traffic police, work
Improving conditions in
local: donates chairs,
tables, computers to
the schools to create a
better environment for
educating children.
Driving school to train
children for improving
their driving skills from
the early age

32. Summary
Suitable prices for all
consumers, no matter
what your salary is
Hyundai reaches their
consumers according to
their needs
Hyundai tries to cover the
needs of local people by
CSR
Hyundai produces
different cars for
different countries,
according to the
market needs PRICE+QUALITY+SERVICE=
HYUNDAI

33. Although its improving
technology and
marketing strategies,
Hyundai is not the most
preferred car among its
competitors.
The brand Hyundai is
taking its place in the
mid-level market.
Instead of competing
with Mercedes or Audi,
it selects their
competitors, brands like
Toyota or Ford.

34. QUESTIO S?