A number of years back,
Hyundai made the decision to
invest in safety. Take
Electronic Stability Control
(ESC). ESC reduced crashes
and fatalities by as much as
Making the cars intuitive and
Quality does not
a high price.
Hyundai will offer
quality values at a
Robots and people work together in futuristic harmony, and
the atmosphere is friendly.
• Ulsan Plant is comprised of five independent plant facilities
• 5,000,000 square meters.
• Employs over 34,000 personnel
• Produce an average of 5,600 vehicles a day. The plant has its own
2012 Productions (Korea factories) * Unit: 1,000 vehicles
• Ulsan factory, the world’s largest single factory (major plant)
• Asan factory (cars for strategic export)
• Jeonju factory (trucks, mid and large sized buses and specially
Hyundai Motors Ulsan Plant is nestled among
580,000 trees and equipped with state-of-the-art
facilities to preserve the environment.
*State-of-the-art – refers to the highest level of
The biggest management value of Hyundai is communicating with customers, so
now they are preparing mass production of hydrogen fuel cell cars.
Koreamiddle-aged workers (high skilled
Chinahiring local comparatively young
Beijing Hyundai Motor Co., Ltd. Was headquartered in Beijing, China, and is a
50:50 joint-venture between Beijing Automotive Group and Hyundai Motor
In Beijing if you want to buy a car, you
need to take part in lottery and you
should be a citizen of Beijing. This
makes Beijing Hyundai producing cars
for other parts of China.
1. Sponsorship (sport events: Chinese Football)
2. Donations to schools
3. Donations to government: police cars, taxes, school buses
4. Disaster relief
New manufacturing plant in Saint Petersburg started mass production in
January 2011,with two models: the Hyundai Solaris and the Kia Rio.
Planned yearly capacity of 100,000 carsincreased to 200,000 units
A very important employer and a major source of revenue for the
city's inhabitants is the import of Japanese cars. In recent years, the
Russian government has made attempts to improve the country's
own car industry. This has included raising tariffs for imported cars.
"Russia has two problems:
fools and roads”
Hyundai is trying to make
driving time more pleasant.
They added extra absorbers
in their cars.
A group of carefully chosen
students, after proper training by
the local traffic police, work
Improving conditions in
local: donates chairs,
tables, computers to
the schools to create a
better environment for
Driving school to train
children for improving
their driving skills from
the early age
Suitable prices for all
consumers, no matter
what your salary is
Hyundai reaches their
consumers according to
Hyundai tries to cover the
needs of local people by
different cars for
according to the
market needs PRICE+QUALITY+SERVICE=
Although its improving
Hyundai is not the most
preferred car among its
The brand Hyundai is
taking its place in the
Instead of competing
with Mercedes or Audi,
it selects their
competitors, brands like
Toyota or Ford.