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Hyundai

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Hyundai manufacturing plants in different countries such as Korea, Russia, China and India.
Reasons of why people prefer buying Hyundai cars in different countries

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Hyundai

  1. 1. Our group
  2. 2. 1. History 2. Plants in different countries • Korea • Russia • China • India 3.Summary (CSR+ quality+ price+ customer service + marketing strategies + group opinion)
  3. 3. The company was founded in 1967 by Chung Ju-yung and his brother Se-yung.
  4. 4. The company now has production plants in the US, China, India, Russia, Turkey, Korea, and the Czech Republic.
  5. 5. WHY DO PEOPLE LIKE HYUNDAI?
  6. 6. A number of years back, Hyundai made the decision to invest in safety. Take Electronic Stability Control (ESC). ESC reduced crashes and fatalities by as much as 43%. Making the cars intuitive and comfortable.. Quality does not necessarily require a high price. Hyundai will offer high-end, high- quality values at a surprisingly attainable.
  7. 7. Robots and people work together in futuristic harmony, and the atmosphere is friendly.
  8. 8. • Ulsan Plant is comprised of five independent plant facilities • 5,000,000 square meters. • Employs over 34,000 personnel • Produce an average of 5,600 vehicles a day. The plant has its own port
  9. 9. 2012 Productions (Korea factories) * Unit: 1,000 vehicles • Ulsan factory, the world’s largest single factory (major plant) • Asan factory (cars for strategic export) • Jeonju factory (trucks, mid and large sized buses and specially equipped vehicles)
  10. 10. Hyundai Motors Ulsan Plant is nestled among 580,000 trees and equipped with state-of-the-art facilities to preserve the environment. *State-of-the-art – refers to the highest level of general development
  11. 11. The biggest management value of Hyundai is communicating with customers, so now they are preparing mass production of hydrogen fuel cell cars.
  12. 12. Koreamiddle-aged workers (high skilled workers) Chinahiring local comparatively young people ?
  13. 13. Beijing Hyundai Motor Co., Ltd. Was headquartered in Beijing, China, and is a 50:50 joint-venture between Beijing Automotive Group and Hyundai Motor Company.
  14. 14. In Beijing if you want to buy a car, you need to take part in lottery and you should be a citizen of Beijing. This makes Beijing Hyundai producing cars for other parts of China.
  15. 15. Corporative Social Responsibility 1. Sponsorship (sport events: Chinese Football) 2. Donations to schools 3. Donations to government: police cars, taxes, school buses 4. Disaster relief
  16. 16. New manufacturing plant in Saint Petersburg started mass production in January 2011,with two models: the Hyundai Solaris and the Kia Rio. Planned yearly capacity of 100,000 carsincreased to 200,000 units
  17. 17. A very important employer and a major source of revenue for the city's inhabitants is the import of Japanese cars. In recent years, the Russian government has made attempts to improve the country's own car industry. This has included raising tariffs for imported cars.
  18. 18. "Russia has two problems: fools and roads” Hyundai is trying to make driving time more pleasant. They added extra absorbers in their cars.
  19. 19. Growth in exports over the years
  20. 20. A group of carefully chosen students, after proper training by the local traffic police, work Improving conditions in local: donates chairs, tables, computers to the schools to create a better environment for educating children. Driving school to train children for improving their driving skills from the early age
  21. 21. Summary Suitable prices for all consumers, no matter what your salary is Hyundai reaches their consumers according to their needs Hyundai tries to cover the needs of local people by CSR Hyundai produces different cars for different countries, according to the market needs PRICE+QUALITY+SERVICE= HYUNDAI
  22. 22. Although its improving technology and marketing strategies, Hyundai is not the most preferred car among its competitors. The brand Hyundai is taking its place in the mid-level market. Instead of competing with Mercedes or Audi, it selects their competitors, brands like Toyota or Ford.
  23. 23. QUESTIO S?

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