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E retailing by shohrab
1. JSPM’s
Rajarshi Shahu College of Engineering
Tathawade , Pune:33
Presentation on
“ Topic – E-Retailing”
Department of MBA
Date : 01/05/2021
Guided By : Dr. Asha Kiran
Name of student: Shohrab Agashe
Roll Number : RMB20MB020
Subject : Digital And Social Media Marketing
(MBA-I Sem I)
3. Traditional Retailing
Retailing is the process of selling
products or services to consumers for
their non-business use.
Product satisfaction and value
satisfaction is essential.
4. What is e-retailing
Shopping through the Internet and other media
forums.
Anything anywhere at the click of a button.
Anything anywhere refers to products and services
Commonly known as e-tailing, electronic retailing.
5. E-retailing
E-retailing is B2c(business to
customers)business model that executes a
transaction between businessman and
final customer
Subset of e-commerce
e-tailers
Retailers who sell over the Internet
7. What to sell online
Computer
hardware and
software
Consumer
electronics
Office supplies
Sporting goods Books
and music
Toys
Health and
beauty
Apparel
and
clothing
Jewelry
Cars
Services
Others
8. AIDA in e-retailing
AIDA is a direct mail marketing acronym
Attention - grab the visitor’s attention
Interest - Pick their interest in your product or site
Desire - build desire for the product
Action - Get them to follow a call to action
9. Marketing Mix for e-retailing
The 4 C’s used in e-retailing are
Convenience to the customer (Place)
Customer value and Benefits (Products)
Cost to Consumer (Price)
Communication (Promotion)
10. Characteristics of an e-retailer
Hard work
Entrepreneurial spirit
Careful business planning and willing to take risks
Need for achievement
Self-confidence and passion for the business
A little luck
11. Benefits of e-retail to a Buyer
Wider product availability
wider buying options
Ability to shop 24/7 and easy comparison shopping
Quick delivery of digital products
Ability to create a one-on-one relationship
