A MTS means summer training program in an online site.

1. ONLINE SHOPPING ACCEPTANCE AT DIFFERENT
JEWELLERY SHOPS IN BHUBANESWAR.
(A STUDY IN THOOMRI.COM)
Under the guidance of
Prof. Ansuman Jena, PhD
Assistant Professor, Marketing
Presented by
Rashmita Kumari Sahoo
Roll No. – PGDM14026

2. PRESENTATION OUTLINE
 Objectives of the Study
 Rationale of the Study
 Scope of the Study
 Type of research
 Exact sources of data
 Population, Sample and Sampling technique description
 Data analysis
 Suggestions
 Conclusion
 Limitations of the study
 Scope for further research
 Objectives and Suggestions
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3. OBJECTIVES OF THE STUDY
 To describe the present status of e-commerce in
Bhubaneswar.
 To study the level of computer friendliness and internet
users’ experience, related to the level of online
purchases.
 To find out the important benefits of ecommerce in
relation to to the target groups regarding internet
shopping.
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4. RATIONALE OF THE STUDY
 Electronic Commerce (E-commerce) is seems to be
everywhere these days. It’s nearly impossible to
read a magazine or newspaper without coming
across an article about how ecommerce is going to
change and affect our lives.
 So, I have proposed to study this area to
investigate the extend of India’s involvement with
ecommerce applications, its detailed conceptual
framework, evolution, stories of top Indian players
in this field, find a set of guidelines or
recommendations for ecommerce adoption which
will help the Indian ecommerce firms.
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5. SCOPE OF THE STUDY
 Online acceptance in Bhubaneswar is tremendous
but still has lot of barriers which are the obstacles in
the way of E-Commerce.
 It needs a focus and should be prioritize to make
the country in the lines of E-Commerce. So, steps
should be taken to look into these barriers and find
out necessary courses of action to address them.
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6. TYPE OF RESEARCH
 Opinion Based Research- Opinion based research
methods generally involve designing an experiment
and collecting quantitative data.
 Questionnaires are an effective way of quantifying
data from a sample group, and testing emotions or
preferences.
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7. EXACT SOURCES OF DATA
 Primary data
-Questionnaire (Customers, Dealers)
 Secondary data
-Annual Reports
-Research Articles
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8. POPULATION, SAMPLE AND SAMPLING
TECHNIQUE DESCRIPTION
 Population size:30
 Sample size:20
 Sampling Technique- Stratified sampling technique
we who are the interns follows this sampling. As it
means a homogeneous stratum where particular
target group is focused.
 Target group- Youngsters between 20-35 age.
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9. DATA ANALYSIS
 How Internet Usage in India is useful for internet
users?
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From this we can know the internet users experience and their use of
computer.

10.  Internet users in urban area
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15%
20%
19%
16%
13%
10%
4%
3%
Several times a
day
About once a day
All seven days
4-6 times/week
2-3 times/week
once a week
2-3 times a month
Less than once a
month
Present trends of e-commerce in India

11.  Who are the target customers ?
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0%
10%
20%
30%
40%
50%
60%
70%
School Going Kids College going
students
Young Men Older Men Working Women Non Working
Women
Urban India by Demographics
Home Office Cyber café School/College Friends/Relatives On the go Others

12. CONCLUSION
 The future of E-Commerce is difficult to predict.
There are various segments that would grow in the
future like: Travel and Tourism, electronic
appliances, hardware products and apparel.
 We found various types of opportunities for
retailers, wholesalers/distributors, producers and
also for people.
 As more people are getting linked with ecommerce,
the demand for internet is also increasing.
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13. LIMITATIONS OF THE STUDY
 People are becoming more and more isolated
without having a contact with other people. Due to
this people are facing difficulty interacting with
people.
 Credit card security is a serious issue. Customers
are still worried about online credit card payment.
 Another limitation with E-commerce is that you are
not able to touch and check quality of a product
before buying it.
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14. SCOPE FOR FURTHER RESEARCH
 Many ecommerce sites are limited to specific
product they should introduce those varieties which
people mostly search in the sites.
(In Thoomri.com they deal with only homemade
products thus they should introduce different
products)
 The delivery problems should be taken care of as
today also the product delivered to, is not perfect.
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15. Objectives Suggestions
1) To describe the present status
of ecommerce in India.
1) Though ecommerce is
increasing in a rapid way yet
there are problems in credit
card payment which should be
taken care of.
2) To study the level of
computer friendliness and
internet users experience related
to the level of online purchases.
2) Online purchases is
increasing though there is
problem of quality checking of
materials which needed to be
solved.
3) To observe the most
important benefits in relation to
the target group regarding
internet shopping.
3) People are using internet
more in homes and looking to
ecommerce sites so every sites
should add variety of products.
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16. THANK YOU
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