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Cultivating a Donor:  Like Cultivating a Garden Jeffrey S. Metz ● Bloom Metz Consulting, Inc. ● www.bloommetzconsultinginc.com ● 302.981.5857 Helping organizations achieve their strategic and financial goals
Fundraising techniques 2
What is Cultivating? cul·ti·vate Prepare land for crops  to work land or prepare soil for growing crops Nurture something to improve or develop something, usually by study or education Develop acquaintance with someone to develop an acquaintance or intimacy with somebody, often for personal advantage 3
It requires an investment Staff time Printed materials Travel Special events Tracking tool 4
Roll up your sleeves Cultivation is an active process Not simply mailings and blast emails Personal contact Positive relationships Large donors don’t just happen 5
Prepare the plot Prepare organization for cultivation strategy Is everyone on board? What materials needs to be prepared? Does the board know their role? Opening doors Partnering with staff Making phone calls Board orientation/training 6
Lay out your garden What prospects are you going to cultivate? How will they be approached? Who is the best person to reach them? What will they be invited to? What is the best way to stay in touch with them? When will mailings be done? How is follow up being done? 7

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Gratz cultivation a

  • 1. Cultivating a Donor: Like Cultivating a Garden Jeffrey S. Metz ● Bloom Metz Consulting, Inc. ● www.bloommetzconsultinginc.com ● 302.981.5857 Helping organizations achieve their strategic and financial goals
  • 3. What is Cultivating? cul·ti·vate Prepare land for crops to work land or prepare soil for growing crops Nurture something to improve or develop something, usually by study or education Develop acquaintance with someone to develop an acquaintance or intimacy with somebody, often for personal advantage 3
  • 4. It requires an investment Staff time Printed materials Travel Special events Tracking tool 4
  • 5. Roll up your sleeves Cultivation is an active process Not simply mailings and blast emails Personal contact Positive relationships Large donors don’t just happen 5
  • 6. Prepare the plot Prepare organization for cultivation strategy Is everyone on board? What materials needs to be prepared? Does the board know their role? Opening doors Partnering with staff Making phone calls Board orientation/training 6
  • 7. Lay out your garden What prospects are you going to cultivate? How will they be approached? Who is the best person to reach them? What will they be invited to? What is the best way to stay in touch with them? When will mailings be done? How is follow up being done? 7

Editor's Notes

  1. There are many ways to generate money for your organizationThe money treeWishing at a magic fountainSending our emails and annual appealsAnd demanding itWe don’t recommend all of theseBut I think you have to cultivate it
  2. At end talk about a recipe for soupSoup stock, carrots, celery, onionsDonor recipe - takes time InterestMotivationPassion/excitementBelief in serviceCook a little