Trivago is an online hotel search company founded in Germany in 2005. It is majority owned by Expedia and serves as a hotel meta search engine and price comparison site for travelers. Trivago earns revenue primarily through cost-per-click advertising and commissions from hotel partners when users book through the platform. With over 45 million monthly visitors searching over 7 lakh hotels in 40 platforms and 24 languages worldwide, Trivago has grown rapidly to become one of the largest hotel search companies globally.

1. Kabhi Online Hotel Search Kiya
H Kya?

3. TRIVAGO
PARENT COMPANY:- EXPEDIA
CATEGORY:- e-COMMERCE
SECTOR:-ONLINE TRAVEL(FLIGHT,BUS AND
TRAIN TICKETS),HOTELS.
USP:-STRONG BRAND AND ITS HOTEL NETWORK.

4. INTRODUCTION
 Founded in January 2005(Germany)
 Founded by Rolf Schromgens, Malte
Siewert Peter,Vinnemeier
 Multinational technology company
specializing in internet related
 services(hotel , lodging and meta search)
 First hotel search engine in Germany and
fastest growing companies in Germany.

5.  American travel company Expedia Inc. owns a
majority of the company’s stock.
 Public company and serves around 55
countries world wide.
 One of the biggest hotel price comparison
website in the world.

6. STP
 SEGMENT:-TRAVELLERS
 TARGET GROUPS:-PRICE SENSITIVE TRAVELLERS
 POSITIONING:-HOTEL PRICE COMPARISON SITE

7. OPERATIONS
 HEADQUARTER IN DISSELDORF
 CONDUCT OPERATIONS AND 90% EMPLOYEES WORKS
 HOTEL META SEARCH ENGINE WITH MORE THAN 7
LAKHS HOTELS FROM OVER 200 BOOKING SITES.
 40 PLATFORMS AND 24 LANGUAGES
 45MILLION VISITORS/MONTH

8. BUSINESS MODEL
 EARNS REVENUE FROM ADVERTISING PARTNERS.
 PRIMARILY USES COST PER CLICK(CPC)
 EARNS REVENUE THROUGH COMMISSIONS FROM
HOTEL LISTED ON TRIVAGO
 ALSO EARNS THROUGH REFERRAL REVENUE.

9. MARKETING STRATEGY
 FOCUSES ON ONLINE MARKETING
 CREATES PUBLIC RELATIONS AND BRAND
MAKETING
 ENTERED IN NEW COUNTRIES USING
PREDOMINANTLY TELEVISION ADVERTISING

10. SWOT ANALYSIS
Strengths Weakness Opportunities Threats
High growth rate Venture capital Govt. regulations
Existing sales
networks
Brand portfolios New markets as
global
Financing capacity
Experienced business
units
More competitors New services External business
risks

11. DIGITAL RECRUITING FOR
RAPID AND SUSTAINABLE
GROWTH
Digital Recruiting with pre-recorded video
interviews

12. VIDEO