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ShichengHuo-Lesson of the Past
- 1. SHICHENG HUO/ LESSON OF THE PAST
- 3. Offer long-distance ride-sharing between college campuses 2007
- 4. 2012
- 5. 2013 Lyft sells Zimride and focuses on short-haul ride sharing instead of longer rides for college students.
- 6. 2013: $15 million in Series B2007: Zimride raised $250,000 in seed money from Facebook's fbFund. 2010: $1.2 million in seed founding 2011: $ 6 million in series A Funding
- 7. Building a Brand Around Values Lyft fosters human connection & builds up good user experience. “Lyft is your friend with a car, whenever you need one” — Lyft
- 8. Building a Brand Around Values Lyft is positioning itself to expand to scooters, bicycles, and other more environmentally friendly modes of transportation. Environment Community Building Lyft’s mission is to improve people's lives through the world's best transportation. Our vision was to reinvent cities around people, not cars.
- 9. Transportation Network Company Lyft develops and maintenances mobile app to offer car rides, scooters, and a bicycle-sharing system. Core business is car-sharing.
- 10. Strong Competitor Lyft 1 million rides 6 years UBER 1 million rides 6 years
- 11. Strong Competitor 6 years 1 billion rides 6 years 6 months 1 million rides 1 million rides
- 12. Strong Competitor UBER Lyft Main market in the United States Around the world
- 14. Possibilities • Expand relationship with exist customers. • Lower cost to achieve profitability.
- 15. The company set a price of $72, but Lyft began trading at $87.24, a more than 20% increase. IPO in 2019 24Billion Valued at
- 16. Molecule People People want to arrive at the destination in a short time with an affordable way. Problem Public transportation takes too long and cabs are too expensive. A mobile platform can help people get an affordable ride in a few minutes. Product