1. By Jenny Chen, Keira Keena, and Adam Lin, Marla Milone

3. Background
● “UberCab” was founded in 2009
● Launched in San Francisco in 2010
● UberBlack
● UberX added in 2012
● Uber is an app based taxi company
● As of the end of 2014, Uber is available in 53 countries
● One of the biggest successes of the iPhone Era: valued
at $40 billion

4. Basic Application
● For individuals and corporations
● Fare estimate
● Ratings
● Different car types which users can request
● Users can request a ride, select a
destination, track the driver’s progress, and
pay all from their phones

5. How It Works
● Free $30 off your first ride.
● Sign up with email
● Link with credit/ debit card
● Drop a pin for location
● Track the progress of
driver
● App charges card

6. Why Is Uber So Successful?
For Riders:
● Incentives
● Quick service
● Affordability
● Transparent
● Convenient
● Elegance
For Drivers:
● Freedom
● Convenient
● Employment
● Innovation
● Simplicity

7. Uber Promotions
● Discounts
● Uber experiments
o Ice Cream
o CHOPPER
o National Cat Day
o Roses of Valentine’s Day
o Barbecue in Texas

8. Controversy
● Unregulated by the government
● Charge lower fees
● Illegal taxicab operation
● Compromise of passenger safety
● Banned in many countries

9. Companies similar to Uber
● Lyft
● Hailo
● Sidecar

10. Disruptive Technology
● Uber creates barriers for traditional taxi services to
operate the same
● No longer do people have to wait on hold when calling
for a “regular” taxi
● Ride is pre-paid, no hassle of carrying cash

11. Implications for the Future
● Creation of the driverless taxis
o Partnership with Carnegie Mellon University to
create the Uber Advanced Technologies Center
● Google Ventures invested $258 million in
Uber in August 2013
o More room to implement new technologies and
ideas
● UberPool (socially responsible)

12. Discussion
● How many of you have ever taken an Uber ride? What
made you take an Uber vs a yellow taxi?
● Do you believe that Uber will be able to overcome its
challenge of city-wide bans?
● Do you believe the new ideas and services Uber is
providing will harm or benefit the company?
● How can Uber improve its services?