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Bike Commuting Effective Urban Transport=
The Bike commuting is gaining in popularity recently thanks to national trends related to the green movement,
environmental sustainability, need to adress health problems and higher gas prices.a
Bicycle Commuting Growth in the US
Source: League of American Bicyclists, ACS report 2014
C , -2ommuters growth 2010 013:
Commuters, in 2013, a total of:
62%
882,198
dropbyke.com
Increase by less than 0%
Increase by 0 to 39%
Increase by 40 to 69%
Increase by 70 to 100%
Increase by more than 100%
2
$6 bln
US bikes sales, in 2013, a total of:
Bike Sharing Growth is Outpaced by Bike Commuting
The number of bike sharing programmes across the US has been growing steadily
is ingover the past years, but still fail to keep up with the growing bike commuting
trend. Certain areas with heavy bike commuting growth are not covered at all.
Bikesharing is a service in which
bicycles are made available for
shared use to individuals via
bike sharing stations.
Bike share 4 steps:
Sign Up Swipe out Ride! Dock
Source: US Census Bureau,, ACS report 2014
Bike sharing program
dropbyke.com
Increase by less than 0%
Increase by 0 to 39%
Increase by 40 to 69%
Increase by 70 to 100%
Increase by more than 100%
3
Bike Station - Key Growth Barrier and Customer Pain
Traditional bike sharing relies heavily on bike stations set up for dynamic growth.
However, installing and servicing bike stations creates problems for the business, as well
as limiting customers.
High Installation Costs - US$50,000
to US$100,000 to set up and can take up to 12 months.
- US$1,000High Maintenance Cost
to US$4,000 per month to service bike station.
- Need to negotiate withLimited Available Land
municipalities and landowners to install new stations.
Low Convenience - Limited amount of stations
makes it inconvenient to pick and drop off the bike.
- Limited amount of bikes availableLow Availabilty
at the station leaves customers underserved.
- Bike stations are concentratedLimited Coverage
in busy areas, leaving large urban parts
completely uncovered.
Business Customer
Bike doke Pay station
dropbyke.com
«A survey of nearly 2300 Citi Bike users by the advocacy group Transportation Alternatives finds that 64% say
their biggest complaint with the system is that docks are either completely full or completely empty. But 91% like the bike share
system and want to see it expanded.»
- Transportation Nation. http://www.wnyc.org
4
Dropbyke - Market Fix Set to Boost Growth
Dropbyke is a bikesharing that aims to replace outdated bike station-centricmobile platform
businesses and remove all the inconveniences for the customers.
Dropbyke - three simple stepsApp Traditional Bikesharing
Locate the closest bike Drop the bike anywhere
when finished
L the bike,ock
take a photo and pay
1 2 3 Find a closest bike station
Find a bike at the station
Locate a bike station when finished
1
2
3
Nearest station is too far!
I got to the station, but there are no bikes!
The drop off station is too farfrom where I intended to go!
dropbyke.com5
Dropbyke - More Efficient Business Model
Dropbyke plans to launch its own fleet of bikes, while saving on bike station installation and maintenace costs,
.making Dropbyke’s business model much more profitable than that of the existing bikesharing services
Value distribution per unit
Customer Value
Company Profit
Company Costs
dropbyke.com6
Traditional
Bikesharing
Dropbyke
New stations set up
Station maintenance
Bike maintenance
Operational costs
Current Stage - Closed Beta
Company name: Dropbyke Inc.
Delaware, USAPlace of incorporation:
Miami, FloridaPlace of of Beta tests:
Fully functioning Beta realeasedApp status:
and avaialble for iOS and Android user
Fully functioningPayment system:
100Number of testers:
10Current bike fleet:
dropbyke.com7
Bikesharing Market Risks
Dropbyke has a ready set of solutions to effectively handle remaining industry risks.the
Dropbyke’s bike fleet maintenance will be conducted by “Shepherds” -
hired bike caretakers who will be remunerated via revenue sharing
agreements.
Bike theft risks in the US are considered to be low with the maximum of
5% in the areas with high crime rates. Primarily targeted are non-labelled
bikes. Dropbyke has introduced special hard-to-remove stickers, which will
substantially mitigate this risk. In the near future GPS tracking systems and
other technological solutions are envisaged to reduce risks further.
As part of its marketing campaign, Dropbyke is planning to fund
placement of company labelled parking cones for bikes, which will help create
additional parking spots, as well as promote Dropbyke brand.
Theft
Parking?
Vandalism
dropbyke.com9
Vision
Dropbyke has a long term market expansion vision and plans to introduce new solutions
to make bikesharing even more convenient and efficient
-Creation of US nationwide bikesharing network
-Expansion into European and Asian markets
-Applying Dropbyke’s business model
to kick scooters and electic bikes
-Creation of customized bikes
to address commuters demands
(increased velocity, maneuvrability etc.)
Geographical Expansion
Hardware Solutions
Peer-to-Peer Sharing
Customized Bike ModelsExtending Fleet Type
-Introducing P2P model to increase coverage
and decentrilise bike supply
-Customized solutions with hardware companies, such as GPS trackers,
locks, GSM modules and charging devices
dropbyke.com10
Next Steps and Use of Proceeds
Dropbyke is looking to raise in order to prepare the business for scalingUS$600,000
byand public launch the end of 2015
Closed Beta
Test
Development
Team Expansion
Infrastructure
Development
Open Beta Testing Sales Marketing&
Team Expansion
Public Launch
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
dropbyke.com11
Thank you!
angel.co/dropbyke
alexander@dropbyke.com
dropbyke.com

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Dropbyke - Ultimate Urban Freedom

  • 1.
  • 2. Bike Commuting Effective Urban Transport= The Bike commuting is gaining in popularity recently thanks to national trends related to the green movement, environmental sustainability, need to adress health problems and higher gas prices.a Bicycle Commuting Growth in the US Source: League of American Bicyclists, ACS report 2014 C , -2ommuters growth 2010 013: Commuters, in 2013, a total of: 62% 882,198 dropbyke.com Increase by less than 0% Increase by 0 to 39% Increase by 40 to 69% Increase by 70 to 100% Increase by more than 100% 2 $6 bln US bikes sales, in 2013, a total of:
  • 3. Bike Sharing Growth is Outpaced by Bike Commuting The number of bike sharing programmes across the US has been growing steadily is ingover the past years, but still fail to keep up with the growing bike commuting trend. Certain areas with heavy bike commuting growth are not covered at all. Bikesharing is a service in which bicycles are made available for shared use to individuals via bike sharing stations. Bike share 4 steps: Sign Up Swipe out Ride! Dock Source: US Census Bureau,, ACS report 2014 Bike sharing program dropbyke.com Increase by less than 0% Increase by 0 to 39% Increase by 40 to 69% Increase by 70 to 100% Increase by more than 100% 3
  • 4. Bike Station - Key Growth Barrier and Customer Pain Traditional bike sharing relies heavily on bike stations set up for dynamic growth. However, installing and servicing bike stations creates problems for the business, as well as limiting customers. High Installation Costs - US$50,000 to US$100,000 to set up and can take up to 12 months. - US$1,000High Maintenance Cost to US$4,000 per month to service bike station. - Need to negotiate withLimited Available Land municipalities and landowners to install new stations. Low Convenience - Limited amount of stations makes it inconvenient to pick and drop off the bike. - Limited amount of bikes availableLow Availabilty at the station leaves customers underserved. - Bike stations are concentratedLimited Coverage in busy areas, leaving large urban parts completely uncovered. Business Customer Bike doke Pay station dropbyke.com «A survey of nearly 2300 Citi Bike users by the advocacy group Transportation Alternatives finds that 64% say their biggest complaint with the system is that docks are either completely full or completely empty. But 91% like the bike share system and want to see it expanded.» - Transportation Nation. http://www.wnyc.org 4
  • 5. Dropbyke - Market Fix Set to Boost Growth Dropbyke is a bikesharing that aims to replace outdated bike station-centricmobile platform businesses and remove all the inconveniences for the customers. Dropbyke - three simple stepsApp Traditional Bikesharing Locate the closest bike Drop the bike anywhere when finished L the bike,ock take a photo and pay 1 2 3 Find a closest bike station Find a bike at the station Locate a bike station when finished 1 2 3 Nearest station is too far! I got to the station, but there are no bikes! The drop off station is too farfrom where I intended to go! dropbyke.com5
  • 6. Dropbyke - More Efficient Business Model Dropbyke plans to launch its own fleet of bikes, while saving on bike station installation and maintenace costs, .making Dropbyke’s business model much more profitable than that of the existing bikesharing services Value distribution per unit Customer Value Company Profit Company Costs dropbyke.com6 Traditional Bikesharing Dropbyke New stations set up Station maintenance Bike maintenance Operational costs
  • 7. Current Stage - Closed Beta Company name: Dropbyke Inc. Delaware, USAPlace of incorporation: Miami, FloridaPlace of of Beta tests: Fully functioning Beta realeasedApp status: and avaialble for iOS and Android user Fully functioningPayment system: 100Number of testers: 10Current bike fleet: dropbyke.com7
  • 8.
  • 9. Bikesharing Market Risks Dropbyke has a ready set of solutions to effectively handle remaining industry risks.the Dropbyke’s bike fleet maintenance will be conducted by “Shepherds” - hired bike caretakers who will be remunerated via revenue sharing agreements. Bike theft risks in the US are considered to be low with the maximum of 5% in the areas with high crime rates. Primarily targeted are non-labelled bikes. Dropbyke has introduced special hard-to-remove stickers, which will substantially mitigate this risk. In the near future GPS tracking systems and other technological solutions are envisaged to reduce risks further. As part of its marketing campaign, Dropbyke is planning to fund placement of company labelled parking cones for bikes, which will help create additional parking spots, as well as promote Dropbyke brand. Theft Parking? Vandalism dropbyke.com9
  • 10. Vision Dropbyke has a long term market expansion vision and plans to introduce new solutions to make bikesharing even more convenient and efficient -Creation of US nationwide bikesharing network -Expansion into European and Asian markets -Applying Dropbyke’s business model to kick scooters and electic bikes -Creation of customized bikes to address commuters demands (increased velocity, maneuvrability etc.) Geographical Expansion Hardware Solutions Peer-to-Peer Sharing Customized Bike ModelsExtending Fleet Type -Introducing P2P model to increase coverage and decentrilise bike supply -Customized solutions with hardware companies, such as GPS trackers, locks, GSM modules and charging devices dropbyke.com10
  • 11. Next Steps and Use of Proceeds Dropbyke is looking to raise in order to prepare the business for scalingUS$600,000 byand public launch the end of 2015 Closed Beta Test Development Team Expansion Infrastructure Development Open Beta Testing Sales Marketing& Team Expansion Public Launch Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec dropbyke.com11