It answers the following deliverables:- 1. Ethical Views affection Decision Making in UBER 2. Ways to Guide Future Decision Making in UBER 3. Issues in UBER surrounding Corporate Social Responsibility 4. Manager's Efforts to Reconcile with the Natural Environment

1. Principles of
Management
Deliverable#3
Presented to: Dr. Amna Niazi
Submission Date: 25th January, 2021
Department of Electrical Engineering,
University of Engineering and Technology, Lahore

2. Team Members
Mehrunisa Ashraf
2017-EE-002
Haris Rafique
2017-EE-024
Shahkar Ul Hassan
2017-EE-036
Ahmed Sultan
2017-EE-012
Hamda Anees
2017-EE-007

3. Outline
Ethical Views Affecting Decision
Making
Ways to Guide Future Decision Making
in UBER
Issues in UBER Surrounding Corporate
Social Responsibility
Manager's Effort to Reconcile with
Natural Environment

4. Ethical views
affecting decision
making
Surging prices:
• Many economists have supported the
rise in prices, jeopardizing other taxi
companies
• Uber defended this by saying it helps
drivers to get rides ‘late at night’
• However, Uber acted by requiring
various governments to develop price
controls.
Passenger safety:
• Alleged incidents of
sexual harassment
• Company failed to
respond to requests for
drivers information
Leadership:
• Unethical operation of luring drivers from
rivals Lyft in 2014.
• Program known as ‘Supplying Long Term
Operations’
• Poor hiring systems lead to many
unsuccessful background checks for drivers
around the world – against the organizations
motto
Privacy:
• Application that tracked drivers
location, compromising consumer
privacy.
• The customer is unaware of this
violation at the time.
Multitasking drivers:
• Using mobile phones
during driving
• Increases risk of
accidents
1

5. • Employing moral and upstanding leaders.
• Facing the complexity in the business.
• Discussing ethical issues openly.
Morally-sound
leadership:
• Balance Scorecard
• Stakeholder Analysis
• Gap analysis
Improving the
culture:
2

6. • Equally balanced team by men and women.
• A safer working environment.
• Unity.
Build a Gender-
Balanced
Leadership Team:
• Ensure that employs are aware of changes.
• Employs are aware of training to be provided.
• Ensure that everyone behaves in accordance
with the new regulations.
Driver Relations
and
Compensation

7. Introducing UBER CSR
Corporate social responsibility (CSR) is a self-regulating
business model that helps a company be socially
accountable—to itself, its stakeholders, and the public.
UBER was founded in 2009 while its CSR Program came in
2015, six years later.

8. Driver Issues
UBER Underpaying drivers
Lack of driver background checks
Miscommunication by drivers
Abusive Language of drivers

9. UBER App
Issues
Login/logout issues
Privacy not protected

10. UBER Social Crimes
Passenger robbery by drivers
Sexual harassment

11. Manager’s
Efforts to
Reconcile with
the Natural
Environment
“Help the environment,
hurt your business”
Environmental
Economic
4

12. Green : Innovation, New Marketing Opportunities,
& Profits
Business Strategy Increases Profits
Good Reputation Innovation
Creative Solution
for Environmental
Concern
Gaining Trust &
Support
Brand Image
Eco-Friendly
Products

13. "Goals are important, but we know
actions matter most"
~ Dara Khosrowshahi (CEO of Uber)

14. UBER'S Initiatives

15. Alternative to Public
Transport
Lessens Carbon Emission
UberPool
Hybrid or EV Rides
Conclusion

16. Thank You