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Mining the Social Web to Analyze the Impact of Social
Media on Socialization
Department of Computer Science and Engineering
Bangladesh University of Engineering and Technology
Md. Nazmus Sadat, Shibbir Ahmed, and Muhammad Tasnim Mohiuddin
Introduction
To Investigate the Role of Social Media in Socialization
Process
Objective
To Assess the influence of Social topics in Social Media
To Observe how Social Media assist People in Group
Socialization
To Analyze the Impact of Social Media as Agent
of Socialization along with Family, Age mates,
Teachers, Literature and Mass Media
Social Media & Socialization
Can Social Media help to Re-socialize Drug Addicts?
Experiment conducted by
Dutch organization
ikgebruik.nl
Finding drug addicts in society properly
Helping them to set up a Facebook profile
Guiding them to make better friends online
Helping them to gain self confidence and adapt
to noble qualities of better Facebook friends
Social Media for Re-Socialization
Social Media influence on Anticipatory Socialization
Social Media users can assess the customs and standards of
an organization and adapt themselves accordingly before
joining that organization.
Facebook Statistics [Jan, 2013]: total no. of Pages ~ 50
million ; average no. of posts per page ~ 36; a user
connects with 80 pages/groups on average.
All Social Media Statistics [Oct, 2013] ~1.61 billion
users worldwide using social media channels of
Facebook, Twitter, Google+, Instagram etc.
Experimentation Environment
Obtain Twitter API Access
Use Consumer Key, Access
Token etc. to create Twitter API
Connection
Create OAuth
Access Token
Credentials
Create a demo app to get
OAuth credentials in Twitter’s
Developer Website
Install VirtualBox
Setup Virtual Machine
& Access IPython
Notebook
Install Vagrant
Clone Github
Repository of Mining
the Social Web
Initialize Vagrant
Access IPython
Notebook
20
30
40
50
60
70
80
-8 -7 -6 -5 -4 -3 -2 -1 0
Popularity(onscaleof100)
Weeks ago
Art
Culture
Family
History
Politics
Religion
Society
Societ
y P:51.4
News
P:86.4
C:1.7
%
Culture
P:60.8
C:3.5%
Novosti
P:63.1
C:1.7%
Brand
P:61.8
C:1.5%
P:62.3
C:2.6%P:31.2
C:1.7%
P:67.8
C:3.2%
Mobile
P:68.6
C:1.5%
Life
P:75.1
C:2.9
%
Politics
P:67.2
C:2.1%
Technology
Humane
Economy
Most of the selected
Hashtags have Mean
Popularity Rating > 50
Hashtags Mean
Standard
Deviation
Society 59.222 3.011
Culture 44.667 2.162
Religion 43.024 1.333
Family 68.611 5.567
Politics 58.156 1.491
History 51.222 1.031
Art 68.444 0.497
Popularity Rating of
selected Hashtags does
not fluctuate much
Experimentation Result & Analysis
Based on the analysis
of tweets & hashtags
with higher frequency by
Mining Twitter data, we
have selected
7 keywords related to
Socialization:
# society
# culture
# religion
# family
# politics
# history
# art
Comparison of Popularity Trend of selected
Hashtags During Nov-Dec,2013 Statistical Analysis of Selected Hashtags
Twitter Hashtags Analysis using Hashtagify.me
Analysis with
Twitter #Society
for last 3 years
C:
Correlation
P:
Popularity
Conclusions
Illustrating the influence of Social topics in Social Media by
popularity and correlation of hashtags related to Socialization
Assessing that Social Media help people grasp the core of
culture, society, religion, politics or any other philosophy
Addressing an important issue of social networks-
how social networking indicates positive effect in
Socialization Process
Investigating the role of social media in socialization
process by Mining the Social Web
Realizing the significant existence of Social Media in
social life and its massive influence on Socialization
International Conference on Informatics, Electronics & Vision (ICIEV)
23-24 May, 2014, Dhaka, Bangladesh

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Analyzing Social Media's Impact on Socialization

  • 1. Mining the Social Web to Analyze the Impact of Social Media on Socialization Department of Computer Science and Engineering Bangladesh University of Engineering and Technology Md. Nazmus Sadat, Shibbir Ahmed, and Muhammad Tasnim Mohiuddin Introduction To Investigate the Role of Social Media in Socialization Process Objective To Assess the influence of Social topics in Social Media To Observe how Social Media assist People in Group Socialization To Analyze the Impact of Social Media as Agent of Socialization along with Family, Age mates, Teachers, Literature and Mass Media Social Media & Socialization Can Social Media help to Re-socialize Drug Addicts? Experiment conducted by Dutch organization ikgebruik.nl Finding drug addicts in society properly Helping them to set up a Facebook profile Guiding them to make better friends online Helping them to gain self confidence and adapt to noble qualities of better Facebook friends Social Media for Re-Socialization Social Media influence on Anticipatory Socialization Social Media users can assess the customs and standards of an organization and adapt themselves accordingly before joining that organization. Facebook Statistics [Jan, 2013]: total no. of Pages ~ 50 million ; average no. of posts per page ~ 36; a user connects with 80 pages/groups on average. All Social Media Statistics [Oct, 2013] ~1.61 billion users worldwide using social media channels of Facebook, Twitter, Google+, Instagram etc. Experimentation Environment Obtain Twitter API Access Use Consumer Key, Access Token etc. to create Twitter API Connection Create OAuth Access Token Credentials Create a demo app to get OAuth credentials in Twitter’s Developer Website Install VirtualBox Setup Virtual Machine & Access IPython Notebook Install Vagrant Clone Github Repository of Mining the Social Web Initialize Vagrant Access IPython Notebook 20 30 40 50 60 70 80 -8 -7 -6 -5 -4 -3 -2 -1 0 Popularity(onscaleof100) Weeks ago Art Culture Family History Politics Religion Society Societ y P:51.4 News P:86.4 C:1.7 % Culture P:60.8 C:3.5% Novosti P:63.1 C:1.7% Brand P:61.8 C:1.5% P:62.3 C:2.6%P:31.2 C:1.7% P:67.8 C:3.2% Mobile P:68.6 C:1.5% Life P:75.1 C:2.9 % Politics P:67.2 C:2.1% Technology Humane Economy Most of the selected Hashtags have Mean Popularity Rating > 50 Hashtags Mean Standard Deviation Society 59.222 3.011 Culture 44.667 2.162 Religion 43.024 1.333 Family 68.611 5.567 Politics 58.156 1.491 History 51.222 1.031 Art 68.444 0.497 Popularity Rating of selected Hashtags does not fluctuate much Experimentation Result & Analysis Based on the analysis of tweets & hashtags with higher frequency by Mining Twitter data, we have selected 7 keywords related to Socialization: # society # culture # religion # family # politics # history # art Comparison of Popularity Trend of selected Hashtags During Nov-Dec,2013 Statistical Analysis of Selected Hashtags Twitter Hashtags Analysis using Hashtagify.me Analysis with Twitter #Society for last 3 years C: Correlation P: Popularity Conclusions Illustrating the influence of Social topics in Social Media by popularity and correlation of hashtags related to Socialization Assessing that Social Media help people grasp the core of culture, society, religion, politics or any other philosophy Addressing an important issue of social networks- how social networking indicates positive effect in Socialization Process Investigating the role of social media in socialization process by Mining the Social Web Realizing the significant existence of Social Media in social life and its massive influence on Socialization International Conference on Informatics, Electronics & Vision (ICIEV) 23-24 May, 2014, Dhaka, Bangladesh