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Driving 1.0 Users to 2.0 Websites - Scott Burns

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Driving 1.0 Users to 2.0 Websites - Scott Burns

  1. 1. Increasing Followers, Fans, and Friends How can government content gain traction in social media? Updated: March 2009 Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com
  2. 2. If a tree falls in a forest and no one is around to hear it, does it make a sound? -Unknown Philosopher
  3. 3. What is the secret weapon to building your base of users in Social Media? I have no idea. Do you? Let’s figure this out.
  4. 4. What’s the Opportunity? Monthly Use of Different Channels by Visitors to a Govt Agency [Example using made up numbers]
  5. 5. Not all participation is of equal value.
  6. 6. Can we agree that an engaged stakeholder is better than a passive stakeholder? Value of different online activities [Value per Activity: Made Up Based on My Opinion]
  7. 7. How can we help stakeholders find new channels?
  8. 8. “ Discuss This Email” Example
  9. 9. Email Driving Blog Traffic Source: www.problogger.net @problogger
  10. 10. EPA Example Engage Users with Question of Week “ What do you do to reduce or avoid overpackaging…?” Request comments 38 comments generated on this question alone!
  11. 11. Point Information Sharing: Stakeholders Post Email to Social Media Step 1: Stakeholder Receives Email from FDA Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
  12. 12. Point Information Sharing: Stakeholders Post Email to Social Media Step 3: Stakeholder makes Comment on Story Step 4: Information Posted to Social Media
  13. 13. Endless Possibilities for Using Channels Together
  14. 14. Other Opportunities <ul><li>Using email tracking to “source” potential widget placements </li></ul><ul><li>Promoting social media more aggressively in higher traffic channels </li></ul><ul><li>Others? </li></ul>
  15. 15. Ideas? Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com

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