SlideShare a Scribd company logo

Driving 1.0 Users to 2.0 Websites - Scott Burns

•Download as PPT, PDF•
•
Gov_2.0_Camp_Archives
Gov_2.0_Camp_Archives

TechnologyBusiness
1 of 15
Increasing Followers, Fans, and Friends How can government content gain traction in social media? Updated: March 2009 Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com
If a tree falls in a forest and no one is around to hear it, does it make a sound? -Unknown Philosopher
What is the secret weapon to building your base of users in Social Media? I have no idea. Do you? Let’s figure this out.
What’s the Opportunity? Monthly Use of Different Channels by Visitors to a Govt Agency [Example using made up numbers]
Not all participation is of equal value.
Can we agree that an engaged stakeholder is better than a passive stakeholder? Value of different online activities [Value per Activity: Made Up Based on My Opinion]
How can we help stakeholders find new channels?
“ Discuss This Email” Example
Email Driving Blog Traffic Source: www.problogger.net @problogger
EPA Example Engage Users with Question of Week “ What do you do to reduce or avoid overpackaging…?” Request comments 38 comments generated on this question alone!
Point Information Sharing: Stakeholders Post Email to Social Media Step 1: Stakeholder Receives Email from FDA Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
Point Information Sharing: Stakeholders Post Email to Social Media Step 3: Stakeholder makes Comment on Story Step 4: Information Posted to Social Media
Endless Possibilities for Using Channels Together
Other Opportunities ,[object Object],[object Object],[object Object]
Ideas? Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com

Recommended

SMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationSMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationHeidi Sullivan
 
Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
 
Social media at omr oce
Social media at omr oceSocial media at omr oce
Social media at omr oceBrooke Hardison
 
Social Media Slides Hubspot Pdf
Social Media Slides Hubspot PdfSocial Media Slides Hubspot Pdf
Social Media Slides Hubspot PdfSilviaConti
 
Nonprofits Social Media
Nonprofits Social MediaNonprofits Social Media
Nonprofits Social MediaGray Web Technology + Design
 
2011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-12011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-1mlambur
 
ABWA Simplifying Social Media 1010
ABWA Simplifying Social Media 1010ABWA Simplifying Social Media 1010
ABWA Simplifying Social Media 1010WCN Interactive, Inc.
 
Social Media iLinc User Con
Social Media iLinc User ConSocial Media iLinc User Con
Social Media iLinc User ConDuct Tape Marketing
 

Recommended

SMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationSMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow PresentationHeidi Sullivan
 
Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Socialcapital Socialmedia 090328095213 Phpapp01
Socialcapital Socialmedia 090328095213 Phpapp01Hack the Hood
 
Social media at omr oce
Social media at omr oceSocial media at omr oce
Social media at omr oceBrooke Hardison
 
Social Media Slides Hubspot Pdf
Social Media Slides Hubspot PdfSocial Media Slides Hubspot Pdf
Social Media Slides Hubspot PdfSilviaConti
 
Nonprofits Social Media
Nonprofits Social MediaNonprofits Social Media
Nonprofits Social MediaGray Web Technology + Design
 
2011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-12011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-1mlambur
 
ABWA Simplifying Social Media 1010
ABWA Simplifying Social Media 1010ABWA Simplifying Social Media 1010
ABWA Simplifying Social Media 1010WCN Interactive, Inc.
 
Social Media iLinc User Con
Social Media iLinc User ConSocial Media iLinc User Con
Social Media iLinc User ConDuct Tape Marketing
 
Social media and PR
Social media and PRSocial media and PR
Social media and PRBota Baisugurova
 
Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithmRavi Singhal
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
 
Sunburn festival social media strategy tushar upadhyay for ethinos
Sunburn festival social media strategy tushar upadhyay for ethinosSunburn festival social media strategy tushar upadhyay for ethinos
Sunburn festival social media strategy tushar upadhyay for ethinosTushar Upadhyay
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
 
Re-interpreting the Social Media Dream
Re-interpreting the Social Media DreamRe-interpreting the Social Media Dream
Re-interpreting the Social Media DreamCorinne Weisgerber
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social MediaInsightsDigital
 
Alt Distribution
Alt DistributionAlt Distribution
Alt DistributionAnthony Moor
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmaritvanrozendaal
 
"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon Lebkowsky"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon LebkowskyGregory Foster
 
What is digital influence?
What is digital influence? What is digital influence?
What is digital influence? Matthew J. Kushin, Ph.D.
 
Social Media Impact Evaluation
Social Media Impact EvaluationSocial Media Impact Evaluation
Social Media Impact EvaluationAnne Adrian
 
Social Media
Social Media Social Media
Social Media R2integrated
 
Finding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouFinding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouAngela Connor
 
UJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampUJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampLisa Colton
 
Social Media as a Volunteer Recruitment Tool
Social Media as a Volunteer Recruitment ToolSocial Media as a Volunteer Recruitment Tool
Social Media as a Volunteer Recruitment ToolFlorence Broder
 
The Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsThe Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsDavid Griner
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4NEA
 
MNA Lose Control
MNA Lose ControlMNA Lose Control
MNA Lose ControlHolly Ross
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
Nwpc 080709
Nwpc 080709Nwpc 080709
Nwpc 080709gagnier
 

More Related Content

What's hot

Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithmRavi Singhal
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
 
Sunburn festival social media strategy tushar upadhyay for ethinos
Sunburn festival social media strategy tushar upadhyay for ethinosSunburn festival social media strategy tushar upadhyay for ethinos
Sunburn festival social media strategy tushar upadhyay for ethinosTushar Upadhyay
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryRebecca Corliss
 
Re-interpreting the Social Media Dream
Re-interpreting the Social Media DreamRe-interpreting the Social Media Dream
Re-interpreting the Social Media DreamCorinne Weisgerber
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
 
"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon Lebkowsky"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon LebkowskyGregory Foster
 
Social Media Impact Evaluation
Social Media Impact EvaluationSocial Media Impact Evaluation
Social Media Impact EvaluationAnne Adrian
 
Finding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouFinding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouAngela Connor
 
UJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampUJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampLisa Colton
 
Social Media as a Volunteer Recruitment Tool
Social Media as a Volunteer Recruitment ToolSocial Media as a Volunteer Recruitment Tool
Social Media as a Volunteer Recruitment ToolFlorence Broder
 

What's hot (17)

Social media and PR
Social media and PRSocial media and PR
Social media and PR
 
Edge rank algorithm
Edge rank algorithmEdge rank algorithm
Edge rank algorithm
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentation
 
Sunburn festival social media strategy tushar upadhyay for ethinos
Sunburn festival social media strategy tushar upadhyay for ethinosSunburn festival social media strategy tushar upadhyay for ethinos
Sunburn festival social media strategy tushar upadhyay for ethinos
 
How to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your StoryHow to Use Visual Social Media to Tell Your Story
How to Use Visual Social Media to Tell Your Story
 
Re-interpreting the Social Media Dream
Re-interpreting the Social Media DreamRe-interpreting the Social Media Dream
Re-interpreting the Social Media Dream
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
Alt Distribution
Alt DistributionAlt Distribution
Alt Distribution
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisations
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon Lebkowsky"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon Lebkowsky
 
What is digital influence?
What is digital influence? What is digital influence?
What is digital influence?
 
Social Media Impact Evaluation
Social Media Impact EvaluationSocial Media Impact Evaluation
Social Media Impact Evaluation
 
Social Media
Social Media Social Media
Social Media
 
Finding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouFinding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For You
 
UJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampUJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot Camp
 
Social Media as a Volunteer Recruitment Tool
Social Media as a Volunteer Recruitment ToolSocial Media as a Volunteer Recruitment Tool
Social Media as a Volunteer Recruitment Tool
 

Similar to Driving 1.0 Users to 2.0 Websites - Scott Burns

The Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsThe Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsDavid Griner
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4NEA
 
MNA Lose Control
MNA Lose ControlMNA Lose Control
MNA Lose ControlHolly Ross
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
Nwpc 080709
Nwpc 080709Nwpc 080709
Nwpc 080709gagnier
 
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeTom Dawkins
 
How to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategyHow to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
 
Debra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content DataDebra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content DataSocial Media for Nonprofits
 
Liz Azyan GovDelivery Presentation
Liz Azyan GovDelivery PresentationLiz Azyan GovDelivery Presentation
Liz Azyan GovDelivery PresentationGov Delivery
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveAndrew Careaga
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media StrategyLinda Zimmer
 
AAB Interactive Essentials: Social Media
AAB Interactive Essentials: Social MediaAAB Interactive Essentials: Social Media
AAB Interactive Essentials: Social MediaSean Oakley
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
 
Understanding the Engagement Factor: Using Social Media
Understanding the Engagement Factor: Using Social Media Understanding the Engagement Factor: Using Social Media
Understanding the Engagement Factor: Using Social Media FirstGiving
 
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Communications
 

Similar to Driving 1.0 Users to 2.0 Websites - Scott Burns (20)

The Social Media Struggle for Nonprofits
The Social Media Struggle for NonprofitsThe Social Media Struggle for Nonprofits
The Social Media Struggle for Nonprofits
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
 
MNA Lose Control
MNA Lose ControlMNA Lose Control
MNA Lose Control
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose Control
 
Nwpc 080709
Nwpc 080709Nwpc 080709
Nwpc 080709
 
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
How to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media StrategyHow to Use Online Intelligence As Part of a Total Media Strategy
How to Use Online Intelligence As Part of a Total Media Strategy
 
Care9 10webinar
Care9 10webinarCare9 10webinar
Care9 10webinar
 
Cl201 using social media to build community k medit
Cl201 using social media to build community k meditCl201 using social media to build community k medit
Cl201 using social media to build community k medit
 
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
Social Media Workshop – The Engagement Challenge – Sankalp Unconvention 2013
 
Debra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content DataDebra Askanase: Building Community from Content Data
Debra Askanase: Building Community from Content Data
 
Liz Azyan GovDelivery Presentation
Liz Azyan GovDelivery PresentationLiz Azyan GovDelivery Presentation
Liz Azyan GovDelivery Presentation
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's Perspective
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media Strategy
 
Social Email Marketing
Social Email MarketingSocial Email Marketing
Social Email Marketing
 
AAB Interactive Essentials: Social Media
AAB Interactive Essentials: Social MediaAAB Interactive Essentials: Social Media
AAB Interactive Essentials: Social Media
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
 
Understanding the Engagement Factor: Using Social Media
Understanding the Engagement Factor: Using Social Media Understanding the Engagement Factor: Using Social Media
Understanding the Engagement Factor: Using Social Media
 
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
 

Recently uploaded

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 

Recently uploaded (20)

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 

Driving 1.0 Users to 2.0 Websites - Scott Burns

  • 1. Increasing Followers, Fans, and Friends How can government content gain traction in social media? Updated: March 2009 Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com
  • 2. If a tree falls in a forest and no one is around to hear it, does it make a sound? -Unknown Philosopher
  • 3. What is the secret weapon to building your base of users in Social Media? I have no idea. Do you? Let’s figure this out.
  • 4. What’s the Opportunity? Monthly Use of Different Channels by Visitors to a Govt Agency [Example using made up numbers]
  • 5. Not all participation is of equal value.
  • 6. Can we agree that an engaged stakeholder is better than a passive stakeholder? Value of different online activities [Value per Activity: Made Up Based on My Opinion]
  • 7. How can we help stakeholders find new channels?
  • 8. “ Discuss This Email” Example
  • 9. Email Driving Blog Traffic Source: www.problogger.net @problogger
  • 10. EPA Example Engage Users with Question of Week “ What do you do to reduce or avoid overpackaging…?” Request comments 38 comments generated on this question alone!
  • 11. Point Information Sharing: Stakeholders Post Email to Social Media Step 1: Stakeholder Receives Email from FDA Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
  • 12. Point Information Sharing: Stakeholders Post Email to Social Media Step 3: Stakeholder makes Comment on Story Step 4: Information Posted to Social Media
  • 13. Endless Possibilities for Using Channels Together
  • 14.
  • 15. Ideas? Scott Burns CEO & co-Founder, GovDelivery, Inc. Blog: www.reachthepublic.com Personal Twitter: http://twitter.com/smburns Company Twitter: http:// twitter.com/govdelivery www.govdelivery.com