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Journalism and Social Media

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Presentation to journalists on using social media - entry to mid level

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Journalism and Social Media

  1. 1. The Plan for today:<br />Social Media in Six Sections:<br />Intros and background – Social Media and Journalism<br />Twitter<br />Facebook<br />Some of the others<br />Journalism and Social Media – Personal/Private/Business<br />Measuring and Monitoring<br />
  2. 2. Social Media for Business <br />v <br />Social Media for Journalism<br />
  3. 3. ‘How social media is changing the role of journalists’<br />Martin Stabe – Financial Times<br />922 Journalists surveyed<br />More than 75% rated Social Media as an important tool<br />Almost 90% were using social media more than they were a year ago<br />More than200 added comment:<br />some scathing, slamming social media as a pointless communication channel to manage, and some pointing to the fact they are now dependent on these websites as news sources.<br />May 2011 – New Media Knowledge<br />http://www.nmk.co.uk/article/2011/6/22/three-quarters-of-journalists-rate-social-media-as-important-tool-%E2%80%93-new-research-and-whitepaper<br />
  4. 4. "A journalist who doesn't use Twitter and Facebook probably won't get hired," RajuNarisetti (WSJ, Washington Post)<br />“But right now a journalist who doesn't use Twitter is running a huge risk of missing something important.” Steve Buttry, Director of Community Engagement & Social Media, Journal Register Co. http://stevebuttry.wordpress.com<br />“Social media is a thing we do with an audience, not to an audience Meg Picard – Guardian”<br />
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  6. 6. Social Media <br />The Rules<br />Rule 1 <br />
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  10. 10. http://www.alchemyuk.com/online_marketing/social_media_marketing.php<br />
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  12. 12. Who Uses Twitter?<br />Some Twitter Users<br />What Twitter can be used for<br />Good practice, bad practice<br />Following and Followers<br />Getting people to follow you<br />Profile<br />
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  17. 17. Who Uses Twitter?<br />Some Twitter Users<br />What Twitter can be used for<br />Good practice, bad practice<br />Following and Followers<br />Getting people to follow you<br />Profile<br />
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  20. 20. Other useful social media<br />Video<br />Youtube<br />Vimeo<br />Qik<br />UStream<br />Photo<br />Flickr<br />Instagram<br />Blogging<br />Posterous<br />Blogger<br />Audio<br />AudioBoo<br />Network<br />Linked IN<br />Tumblr<br />Location<br />4Square<br />News<br />Digg<br />Research/Archivve<br />Delicious<br />
  21. 21. Journalism and Social Media <br />===<br />A very different relationship<br />
  22. 22. Starting out with purpose<br />Set your Objectives<br />What are you going to do?<br />What do you want to achieve?<br />What problem are you trying to solve?<br />How do you know if its working<br />
  23. 23. Journalism’s Special Relationship with Social Media<br />Journalists must be able to pivot quickly between the idea of using the community as a source of news and as the audience for news, because they are both.<br />David Clinch, editorial director for Storyful<br />(Storyful uses the power of social networks to create an authentic, cooperative and socially useful journalism)<br />
  24. 24. Collaborative Reporting<br />“This requires a shift in the mindset of journalists, who are used to deciding what news is and how it is covered, produced and distributed. Social media by its very definition is a participatory medium. There is a potential for greater engagement and connection with the community, but only if journalists are open to ceding a degree of editorial control to the community.”<br />Alfred Hermida, professor of integrated journalism at the University of British Columbia.<br />
  25. 25. Journalists as Community Managers<br />Though journalists are taking on new skill sets like programming and multimedia production, more journalists will need to have a grasp on community engagement and developing news “conversationally with readers,” <br />Sure, many news organizations are hiring full-time community or social media managers to focus on just that, but in the future, community management may very well be at the core of the journalism process, integrated into traditionalwork.<br />C.W. Anderson, assistant professor of media culture at City University in New York<br />
  26. 26. Where am I going to find the time to do all this social media??!!??<br />
  27. 27. Monitoring <br />and <br />Measuring<br />
  28. 28. Monitoring<br />
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  30. 30. How to Develop a Social Media Plan<br />Step 1: Listen<br />There’s more to Search than Google – and more to Alerts than Google<br />Try: <br />Latest blog mentions search - http://pipes.yahoo.com/pipes/pipe.info?_id=bFH0.Di32xGnPkr_qu5lkA<br />Social Media Firehose<br />http://pipes.yahoo.com/pipes/pipe.info?_id=f1ae63990f6d5b9e48ce807a77bb9995<br />Your own social media networks<br />
  31. 31. Step 2: Prepare<br />Set Rules of Engagement<br />Microsoft’s Channel 9 Doctrine is a good place to start.<br />Define Your Strategy<br />Not got one:<br />Try<br />http://www.web-strategist.com/blog/2008/07/07/ongoing-list-of-social-media-strategies-from-enterprise-corporations/<br />
  32. 32. Step 3: Engage<br />Don’t expect people to follow you – go to where people are, comment, link, support.<br />Create good reasons why people must follow you.<br />
  33. 33. Step 4: Go Offline<br />There’s really no replacement for face-to-face interaction.<br />Step 5: Measure Success<br />
  34. 34. Davy Sims<br />ds@davysims.co.uk<br />

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