This document provides information about a group presentation for a company called Unity Group. The group members are listed. The presentation includes a situation analysis using a 4C framework looking at customers, competitors, company and context. It discusses Unity Group's plan to process and package dry aloo parata. It covers the marketing mix elements of product, price, place and promotion for selling dried ready-made aloo parata.

1. •Executive Summary•Executive Summary
Well Come To
Our
Presentation

2. Group List
Name ID
MD. Iqbal Bahar Chowdhury 11123101319
MD. Mahbub hasan 11123101346
MD. Imran Hasan 11123101344
Farzana Aktar 11123101343
Sabiha Binte Jahan 11123101338

3. MD. Iqbal Bahar Chowdhury
ID : 11123101319

4. #Situation Analysis
We analyzed the situation using 4c framework. 4c stands for
customers, competitors, company, context.

5. #Customers:
According to statistics, 75 percent of people in the Bangladesh take
parata in their breakfast & snack on a daily basis. In the modern
time basis people are so busy in their study & job sectors. So we
offer radimate dry parata for time consuming & comfortable.
# Competitors
Rich group , DSS

6. # Company
Unity will primarily engage in extracting, processing and packaging of tender
Dry Alloo Parata into packet ready to be delivered to the stores. It is a
privately held Company. Unity will be located at West Shewrapara in the state
of Dhaka .
Industry Overview
Name of the Company: “Unity Group”
Address of the Company: 43210 , West Shewrapara, Mirpur , Dhaka-1216,
Bangladesh
Owner Name: Planning Of Friends Group
Phone Number: 01820175025
01828494040,
01829114428
For Product ordering, you can contact with us via phone @ +8801820175025. (24
hours) or email: unity@gmail.com.

7. Context
We assume that on an average 20kg aloo and 30kg flour deliver
about 1000pics. Our daily production capacity is 1000 pics of 20
gm.
Total working days in a year are 360 days Assuming that we run
the plant to full rated capacity, working 360 days in a year we
need about 1000 pics per day * 360 days. This will deliver about
365000 pics of Dry aloo parata in a year

8. #Marketing Mix
Aloo parata’ is a product that serve different segment of
customer. The product is Dry Aloo Parata which is unique in the
current market. The aloo parata will be processed and sold into
pole bag . The aloo parata will be very much refreshing and
provide great support to the children and job holder also
conscious people
#Product Profile:
Type of Product: Dry Readymade Aloo Parata
Ingredients: Potato, Flour, oil , salts, ginger
Container: Stylish Plastic bag
Estimated Durability: more then 1 year

9. #Processing:

10. #Price:
The total variable cost for 5000 pieces is Tk. 10000
The total fixed cost for 5000 pieces is Tk. 5000
So the total cost for 5000 pieces is Tk. 15000 (10000 + 5000)
We want to sale per pieces Tk. 5: so for 5000 pices it is Tk. 25000 (5000*5)
Profit margin = sales – costs
= tk. ( 25000- 15000)= TK. 10000
Profit per Bottle = 10000/5000= Tk. 2

11. #Place:
Basically we classified our target market places into 4 major categories:
Canteens( school ,college, University )
Restaurants
Grocery stores & Supper shop
#Promotion:
Advertising
Personal Selling
Promotional Tools
Public Relations
Distribution Channel

13. Thank
You