COMPANY BACKGROUND Our group name is Syunaka Enterprise. Our products for sale are: DADIH: STRAWBERRY FLAVOUR CHOCOLATE FLAVOUR CORN FLAVOUR 3 LAYER FLAVOUR BISCUITS: CHOCOLATE CHIP ALMOND BISCUIT ALMOND RAISIN BUTTER BISCUIT KEREPEK: VARIETY ’S OF KEREPEK Venue: Ungu Violet Café’ Operation hour : 11.00 am – 5.00 pm Target : Student from various department Lecturer Office Villagers / Non- Residents of Sg. Lang
SYMBOL/COLUR MEANS YELLOW Describe theimage of company and exclusif product. GREEN Softness and peaceful. RED To show encourage to take a challenge to sale the product that already in the market. WHITE Chaste in produce our product To be well known and establish in the local and global market. To enlarge the business in to global side. Produce a product that guarentee HALAL.
ORGANIZATIONAL STUCTURE CHIEF OF COMPANY MARKETING PRODUCTIVITY FINANCIAL ACCOUNT NOOR ATIQAH AZHARI SITI NASUHA MAT ZIN SITI SYUKIRAH HAMZAH
MISSION: To provide a better service to our market in OBJECTIVE : Polytechnic of Sultan Idris Shah (PSIS) by To make sure our service representing our unique always follow the and specialty of our customer needs. product To make sure the product always clean and HALAL. To expanding our business.
MARKETING PLANNEDProduct Dadih Cookies KerepekTarget Market Student, Student Lecturer Lecturer Polytechnic Staff Potential customer out from Sabak Bernam.Market Survey By conducting a survey within the business area administration café,Promotion Internet Flyers Company blog Poster Sample giftPrice RM 1.00 per cup RM 1.50 packet Price per gram and type of RM 12.00 kerepek tupperwareCredit Policy CashVenue Ungu Violet / Outside Restaurant / Various Location based on food ordering
This product we made by ourself. Variety of dadih :
The second product. We made by our own recipe and idea. The type of cookies : Butter Raisin Cookies Chocolate Almond Cookies The packaging is divided into two : Plastic packet Tupperware
The kerepek product take from the supplier. The variety of kerepek : Kerepek pisang tanduk Kerepek pisang masin Kerepek pisang manis Kerepek Vadai’ kering Kuih Bangkit
Syunaka enterprise has offered the great price that are suitable for the customer. The price decision we made according to the market price and the price of the raw material. We have to put price based on market price to attract and persuade customer. Our company suggest a few planned for the price decision. There are : Promotion price decision o Price will be less at the certain time. The promotion price will Price before promotionduring festival like ‘Hari Raya’ after promotion be used PriceChocolate Almond Butter raisin Cookies Chocolate almond Cookies + Butter Raisin Cookies +Cookies Butter raisin Cookies Kerepek (Customer choice RM 15.00 RM15.00 RM28.00 RM 20.00 Discount price decision o The product will be sold with the discount price if the customer buy more product. Price decision by mark up price of the raw material
The promotion, Syunaka enterprise making a few activity promotion : First method Make a flyers and poster to tell the customer our existence and try our product Make a blog for online business (internet) Second method Giving a sample of product to the customer Free for the lucky customer
Competitor Other company are selling the same product e.g dadih Food Supply Limitation of food supply because the transportation problem. Target Market The landovers of product because student bought after class. Kerepek After few days, we get the result that snack food are not acceptable. Problem with the supplier The supplier of the ‘kerepek’ product cannot prepared the product as the order at the time. The supplier also has not prepare the product as
Competitors Make a variety of product or different with the other company product. Food Supply We rent a car to buy stock for product. Target Market Aggressively doing sales from department to another. Food selling also has been in KAMSIS area. Make a specialty selling services.
Kerepek We decide to sold the kerepek out from Sabak Bernam. Problem with the supplier We terminated our supplier to take product from them and take the product from the new supplier. We took the ‘kerepek’ product from the new supplier that are not expensive and has the all ‘kerepek’ product we need.
IMPROVEMENT To improve the communication skill in terms of negotiation, reconfirm ordering etc. To be alert more on festive season, therefore each customer ordering or reservation can be fulfil. We should increase the quantity of food production in order to meet the demand.
CONCLUSION Learn how to create or run a business accordingly. Learn to co-operate with each other. Learn to take a risk that might be happened during the business. To be more efficient in time management.