mcdonalds if need any more help contact# 03316188968

2. Group Members
• M.Ali Mughal
• Abdul Moeed Butt
• Moaaz Ali
• Ayesha tariq
• Nida shahid

3. Presentation on McDonald’s

4. Introduction
The McDonald's restaurant concept was
introduced in San Bernardino, California by Dick
and Mac McDonald of Manchester, New
Hampshire.

5. Early History
In 1954, Ray Kroc, malted-milk mixing machine
salesman, acquired the exclusive franchising rights
to a successful California-based hamburger chain
from brothers Dick and Maurice (Mac) McDonald.
He had visited the brothers at their first restaurant
in San Bernardino, California, after hearing that
their restaurant used eight multi-mixers – more
multi-mixers than any other similar size restaurant.
Kroc bought out the McDonald brothers’ interest in
the business in 1961.

6. In Pakistan
In September 1998 McDonalds was opened in
Pakistan by the Lakson Group of Companies of
Mr.Amin Lakhani.

7. In Sialkot
McDonalds was opened in Sialkot Pakistan on
23rd Jan, 2009. Its address is Clover Plaza,
Mahmood Ghanavi Road, Cant, and Sialkot,
Pakistan. Its contact number is +92-301-
8413321.It is the only branch in Sialkot and it is
on rent. Rent is not fixed, but it depends on the
area of the restaurant.

8. Vision statement
“To be the world's best quick service restaurant
experience”. Being the best means providing
outstanding quality, service, cleanliness, and
value, so that we make every customer in every
restaurant smile."

9. Mission Statement
“Be our customer’s favorite place and way to
eat”.

10. Value Statement
Quality, Service,
Cleanliness and
Value.

11. Employees Hierarchy

12. Job Requirments
Qualification: - Minimum intermediate.
Age: - Minimum 18 and maximum 25.
Gender: - Male or Female.
Experience: - On the requirement of the job.
Pay: - Fresh crew member gets Rs.10,050 and
a crew member who worked there for 4-5
years gets Rs. 20,000 to 22,000 (Pakistan).

14. Jobs Timings
Full Time
Part Time

15. CREW MEMBERS
Competitive wages
Free uniforms
Free or discounted meals
Flexible hours
Medical insurance

16. 15% per year in pay (Gross)
Paid holidays
2 bonuses in a year
3-4 incentive cash program
2 trip in a year

17. Connection
“Hard on progress and soft on people”
{X-Theory Manager}

18. Target Market
Children
Youngsters
High –income groups
Families

20. Competitors

22. About Restaurant
Raw Material
Storing Raw Materials
Cooking
Self Service
Drive-Thru
Play Place

23. Kitchen
Cleanliness
Safety
Frames
Chart
Buddy Space

24. MENU

25. objective
• Quality
• Service
• Cleanliness
• Value

26. Recommendations
Open more branches
Get raw materials from Pakistan
Consider customers mind
Strategic Alliances