Msft

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Msft

  1. 1. Digital Marketing Presentation By: Shan Shah
  2. 2. Goals of Campaign • Reach the target audience across the Globe • Provide them with Information • Tell why should they purchase Microsoft? • Generate revenue for client
  3. 3. Target Audience • Students • Professionals • Global Market
  4. 4. About the Surface
  5. 5. KPI • • • • Search Engine results Google AdWords traffic Sales of the new tablet Google Analytics tool
  6. 6. Big Idea! • Increase the sales • Reach to the target audience to make them potential buyers
  7. 7. Tools & Tactics • Social Media – Facebook page – YouTube Video Ad
  8. 8. Bloggers
  9. 9. Budget • YouTube ads = 10 cents per view – Total/ Month = $1000 • Facebook advertisement budget = $7,500 per Month • Surface provided to Bloggers = $2000 • Agency Fee = $39,000 • Total = $49,500
  10. 10. Summary • Promote Surface Tablet • Reach the target group • Increase profit for client

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