Case Study: Getting Started in Location Based Marketing
Presented by: Rick Wion, Head of Social Media, McDonald's
Awareness and coupons and games and loyalty and apps and video..oh my! The mobile social communications circus is such a wide open area of opportunity, how does a brand determine where to begin? Rick will share strategies and experiences for getting started in the mobile social age including determining what programs are best for your organization and how to test your strategies and tactics for success.