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Tampa HUG Meeting Slides 2-6-12

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Slides from the Tampa HubSpot User Group meeting on 2-6-12 that goes over a few new features and apps in HubSpot and how to use them effectively for your business.

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Tampa HUG Meeting Slides 2-6-12

  1. 1. Welcome to the:LinkedIn Group: 48 members and growing
  2. 2. New HubSpot Features & Apps • Social Media Publishing Tool • Keywords Tool • Prospects Tool • Marketing Reports • Ifbyphone Lead Responder • Google Adwords Dashboard • Webinars
  3. 3. Social Media Publishing Tool • Facebook, Twitter & LinkedIn • Schedule Updates / Multiple Days & Times • Promote Blog Posts • Promote Landing Pages
  4. 4. Schedule Updates Multiple Days & Times
  5. 5. Promote Your Blog Posts•Promote your blog post several times over the first few days and throughout the month•Re-promote popular blog posts again
  6. 6. Promote Your Special Offers - Landing Pages • Promote your advanced content and landing pages every month
  7. 7. Keywords Tool: Use CampaignsUse this tool to organize your keywords and create a contentcreation strategy for the first quarter of 2012.
  8. 8. Keywords Tool: Use Campaigns• Research keywords to get 10 core keyword phrases
  9. 9. Keywords Tool: Use Campaigns• Research keywords to get 10 core keyword phrases• Create a Quarter 1 campaign in keyword tool
  10. 10. Keywords Tool: Use Campaigns• Research keywords to get 10 core keyword phrases• Create a Quarter 1 campaign in keyword tool• Use these core keyword to create your editorial calendar
  11. 11. Keywords Tool: Use Campaigns• Research keywords to get 10 core keyword phrases• Create a Quarter 1 campaign in keyword tool• Use these core keyword to create your editorial calendar• Use the “Recommendations” tool to find opportunities
  12. 12. Prospects Tool: Dive Deeper• Identify Companies that are visiting you• Measure their level of engagement: page views, visitors, leads• Connect with employees through LinkedIn
  13. 13. Other New Apps• Marketing Reports: create custom marketingreports and save them for easy access in the future• Ifbyphone Lead Responder: connect yourlead forms directly to your sales team and byautomatically having ifbyphone dial your prospect andsales people and connecting them• Google Adwords Dashboard: monitor yourGoogle Adwords Pay-Per-Click (PPC) campaign inside ofHubSpot. Close the loop with your PPC and see whatis converting to leads and customers.

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