1. ON CAMPUS

2. 50 STUDENTS
20 COLLEGES

3. WHAT IS THE FIRST THING THAT COMES TO MIND WHEN YOU THINK OF
GEICO?

4. HAVE YOU HEARD ANYTHING ABOUT WORKING AT GEICO?
IF YES, WHAT HAVE YOU HEARD?

5. WOULD YOU EVER CONSIDER WORKING FOR GEICO?

6. GEICO ON CAMPUS
● Engaging and recruiting top
talent on campus
● Developing credibility and brand
recognition among the next
generation of customers
● Building brand love and name
recognition across the nation
● Differentiating Geico from
the competition

9. GUEST LECTURES CASE STUDIES ON CAMPUS RECRUITING

10. GEICO LOUNGES ON MAJOR
UNIVERSITY CAMPUSES
OFFICE TOURS AND EMPLOYEE
SHADOWING PROGRAMS
ON CAMPUS EVENTS

11. IS ANYONE ELSE DOING THIS?

12. JOB POSTINGS

14. JOB DESCRIPTION VIDEOS

15. IMPROVEMENT OPPORTUNITIES

16. INTERNSHIP AND LEADERSHIP PROGRAMS

18. IMPROVEMENT OPPORTUNITIES

20. SURVEY: Who is Geico’s Greatest Competitor?

21. ● Wellness programs
● Health incentives
● Flexible work schedules
● Fitness centers
● Child care subsidies
● Military dedication
● Intern blog
● Awarded Best Companies for Latinas
● Buckle Up Baby Program (Free car seat)
● ConSern Education Program
● Tuition Assistance
● Learning Resource Network
● Matching Grant Program
● 16 different career fields
● Time off in hourly increments
● Pension plan + 401(K)
● Access to credit union
● Flexible work options
● Job Sharing
● 10 paid holidays per year
● Discounted tickets for sponsored events
● Most benefits extend to partner
● US Healthiest Workplace Accreditation
● Fortune "100 Best Companies to Work For!"
● Training Top 125 Company Training magazine

22. SOCIAL MEDIA

23. “e-Recruitment”

26. Pros
When taking a look at your Facebook and LinkedIn profile, we we’
re very much impressed. We see that your GEICO Careers Facebook
page and GEICO LinkedIn page update followers with internship
and job postings which include
● Geographical locations, job descriptions and application
opportunities.
● LinkedIn’s special feature of being able to save a job that has
extensive information and requirements, etc.
It’s also easy to navigate and find the Open Jobs tab and the
updates on your timeline

29. ● There was no talk of Job Postings
or Open Jobs on Twitter or
Instagram
● Add a link in the biography section
of these pages to help job seekers
notice they have the opportunity
to apply to your company and that
you are actively job recruiting
● Link to Facebook GEICO Careers
page, LinkedIn page and/or a job
board
Cons

31. Potential Youtube Series
Personal
● The real people behind GEICO’s corporate
● Stories of your best employees
Real
● Pushing aside the cheesy and cliche marketing
videos
● Realistic job preview of the day-to-day GEICO
office
● Realistic job description of every position held at
GEICO (Youtube series)
Deliver Exclusivity
● Giving followers and friends something that isn’t
already listed on the company's website or
available to outsiders
● A behind-the-scenes look at the culture or an
opportunity

32. GEICO ON CAMPUS
● Engaging and recruiting top
talent on campus
● Developing credibility and brand
recognition among the next
generation of customers
● Building brand love and name
recognition across the nation
● Differentiating Geico from
the competition

33. ON CAMPUS

34. Works Cited
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Klamm, Dan. "5 Tips for Recruiting College Students via Social Media." Mashable. N.p., 11 Apr. 2015. Web. 20 Nov. 2015.
"Leadership Programs." GEICO Careers. Web. 25 Nov. 2015.
Parker, Samara. "26 Social Recruiting Stats and Facts." Jobcast. Post Jobs on Facebook? Social Recruiting, 28 July 2014. Web. 20 Nov. 2015.
Parker, Samara. "7 Social Recruitment Stats & How to Apply Them." Jobcast. 2015 Post Jobs on Facebook ? Social Recruiting, 23 Mar. 2015. Web. 20 Nov. 2015.
"Progressive Auto Insurance - An Introduction." Jobs at Progressive Insurance. N.p., n.d. Web. 03 Dec. 2015.
"Red Bull Jobs: Student Brand Manager." Red Bull. Web. 25 Nov. 2015.
St. Germaine, Ryan. "The Benefits of Social Recruiting - Post Jobs on Facebook - Social Recruiting." Post Jobs on Facebook Social Recruiting. 2015 Post Jobs on
Facebook ? Social Recruiting, 31 Jan. 2012. Web. 20 Nov. 2015.
Victoria's Secret. "PINK Nation: Campus Reps." Victoria's Secret PINK. Web. 25 Nov. 2015.
Walsh, Tamara. "Starbucks' Bold Strategy for College Campuses -- The Motley Fool." Web. 25 Nov. 2015.
Wilson, Chris. "Insider’s Look at Red Bull U." The Fresh Peel. 06 Feb. 2009. Web. 25 Nov. 2015.
How Companies Can Attract the Best College Talent." Harvard Business Review. N.p., 17 Mar. 2014. Web. 02 Dec. 2015.
The Class of 2014 Student Survey Report (n.d.): n. pag. Web.
"The Companies Where Millennials Want to Work the Most." Bloomberg.com. Bloomberg, n.d. Web. 02 Dec. 2015.
"What Is Working at Allstate All About? Careers & Employment | Allstate." What Is Working at Allstate All About? Careers & Employment | Allstate. N.p., n.d.
Web. 03 Dec. 2015.