The document discusses the Ashbourne Partnership, a group aiming to enhance the town of Ashbourne, UK. It outlines the Partnership's structure, history of projects promoting tourism and community life. Two visions for Ashbourne in 2028 are presented: a declining "Apocalyptic Vision" versus a thriving "Aspirational Vision". The Partnership aims to realize the Aspirational Vision by focusing on employment, retail offerings, and visitor spending to create a virtuous cycle of increased footfall and investment in the town. Future projects and forming an oversight group to guide development are presented as ways to counter threats and ensure Ashbourne's prosperity.

1. www.visitashbourne.co.uk

2. Our Presentation
 Backcloth – Ashbourne is in a state of change
 The Partnership’s Structure, History and Projects
 Visions for Ashbourne 2028
 How to convert Vision into Reality

3. Continuing Change
Its Nature
Traffic
Retail Competition
Housing

4. The Ashbourne Partnership
Aims and Objectives:
Enhance Community Life for All
Promote Economic Diversity & Development
Improve Local Employment Opportunities
Support Development of Sustainable Tourism
Create Financial Stability for the Partnership

5. We want
Ashbourne
to be the Town and
District of choice to
live, work and visit.

6. The virtues of the Partnership
The motivation of Members
Access other funding sources not open to
local government
Established project management
experience
• Focus on long term projects

7. Projects
Heritage Town Location Maps
Tour Guides
Town Entrance Signs
High Street Heroes
Reward Cards
Visit Ashbourne website
Christmas Leaflet
Our Ashbourne website – History and architecture
of our town.
Park – new woodland area and still working with
Dales for renovation

9. Vision for Ashbourne 2028
 Apocalyptic Vision
 Minimal Commercial Development
 Young People Leave
 Town’s setting lost through housing
 Out of town retail competition expands
 No traffic management solutions
 Independent retailers given up
RESULT – Ghost town

10. The Aspirational Vision
 Business Park at core of strategy
 Young people stay
 Housing in context
 Mitigated out of town retail impact
 Traffic issues resolved
RESULT – Thriving Valued Town

11. The Economic Drivers
Employment
Retail Offering
Visitor Spend

12. Employment
Central to strategy
Protect and promote
The Airfield Business Park

13. Increased footfall leads to
profit….
to investment in the
shopping and leisure
experience…
and so to more footfall.

14. What brings in footfall?
A variety of shopping
Give the consumers what they want
Awareness of leisure opportunities
Demographics
Employment Base

15. The Virtuous spiral

16. Benefits of an Oversight Group
 Harness the enthusiasm for the town’s wellbeing
 Channel that enthusiasm into a focused voice
 Ensure the town gets it own pound of flesh from
new development

17. CIC Strategy
Asset Base
Income Generation

18. Possible Agenda
 Counter negative effects of Waterside and online
shopping on town centre
 Encourage pedestrian friendly areas
 Develop the town’s own marketing
 Regional marketing
 Oversight of fulfilment of 106 conditions
 Traffic management research

19. Future Projects
Park
Henmore Walk
Civic Square
Affordable Housing

20. CIC Management
Operational
Supervisory

21. Thank you
www.visitashbourne.co.uk