1. A STUDY ON TATA CROMA
SUBMITTED BY: BHANU ARORA
2. INTRODUCTION
• Launched in 2006, Croma was the first one-of-its kind
large format specialist retail store that catered to all
multi-brand digital gadgets and home electronic needs
in India.
• Over a decade since its inception, Croma has almost become
synonyms for all electronics needs, with its tech-savvy staff, product
range, online presence and the will to help customers.
3. VISION OF TATA CROMA
• The vision of CROMA is to be the number one in the retail in
electronics and durables products in India, through quality products
and delivery services (for larger products e.g.. Washing machine,
refrigerator etc ) CROMA should imbibe a world class system to bring
in delight to all our associates and the society at large.
4. MISSION OF TATA CROMA
• The mission of CROMA is to create unique customer satisfaction
through innovation, quality, productivity , human resources
development ,continuously striving for excellence with pride in our
values and confidence in our approach. “The overall mission of
CROMA is to be the first choice of the customers.”
5. SWOT ANALYSIS OF CROMA
Strengths
1. Trusted Brand Name of TATA
2. Trusted service offered
3. Strong presence in Indian Market.
4. Attractive Promotional Offers.
Weakness
1. Still hasn’t reached all over India.
2. Faces huge competition.
Opportunities
1. Opportunities to enter into other
services like Hypermarket.
2. More advertising to increase brand
visibility.
Threats
1. International and domestic players
entering the market.
2. Continuous improvement in
technology means difficult
inventory management.
6. PRODUCT OVERVIEW
• Technology simplifies life. CROMA offers shoppers one of widest
ranges of products and brands in consumer electronics and durables
and a shopping experience that’s truly world-class. You can choose
from a number of products across eight categories. Trained and
knowledgeable advisors will help you arrive at an informed decision
with their personalized advice. Whether you want to increase your
productivity with the latest notebook, tune into your favourite music on
the go, keep your cool in steamy weather with an AC, talk nineteen to
the dozen on your mobile phone or do your laundry in a jiffy with a
washing machine, Croma can help you make the right choice.
9. CONCLUSION
• CROMA is one of the biggest retail chain for consumer durables and
electronics. It has wide range of products and brands to select from.
CROMA not only gives a world class shopping experience but also
backs it with great after sale service.
• CROMA periodically offers exciting offers to its customers especially
on 15th august and 26th January every year
