2. Outline
What is Qualitative Research?
Qualitative Research vs. Quantitative
Research
When to use Qualitative Research?
Interview
Focus Group
Document Studies
Designing a Questionnaire
4. QUALITATIVE RESEARCH
Qualitative research is concerned with '...developing explanations of social
phenomena...'
The world in which we live
Why things are the way they are
Concerned with social aspects of our world
Seeks to answer questions about
Why people behave the way they do
How opinions and attitudes are formed
How people are affected by the events that go on around them
What can be done to improve the situation
Qualitative questions:
How
Why
What
5. Qualitative Research Quantitative Research
Subjective
Develops a theory
Interpretative
Researcher is part of the process
Strives for uniqueness – leads to
understanding
Basic element of analysis is
words/ideas, voice, audio, etc
Objective
Tests a theory
Measureable
Researcher stays away from the
process
Strives for generalization – leads to
prediction
Basic element of analysis is numbers
6. When to use Qualitative Research?
Researcher wants to
Achieve deeper understanding of a social phenomenon
Wants to develop a new theory
Develop and narrate detail participant stories
Gain further analysis of a new phenomena
7. QUALITATIVE DATA TYPES
Text
Books
Articles or Blogposts
Official documents
Video
Pictures
Sounds
9. INTERVIEWS
Interviews are used to gather
Opinion
Perceptions
Attitudes
Interviews for collecting background information
Expert knowledge
Facts & Description of a process
10. Structured
Interview
Questions are
fixed and asked
in a specific
order
Cannot add any
new question
Similar to survey
Semi-
Structured
Interview
Focused
interviews
Provide
opportunities
for detail
discussion
Researcher can
follow a new line
of inquiry
Unstructure
d Interview
In-depth
interviews
Time consuming
Detailed study
of the selected
area without an
initial plan
11. FOCUS GROUPS
Form of a group interview
Combines elements from
Participant Observation
Interview
To be used when:
Phenomenon under research requires discussion
Greater insight can be developed
Generate new ideas
12. CHARACTERISTICS OF FOCUS GROUPS
Sample group of 6-10 people
Smaller or larger sample sizes may affect results
Minimum of 3 focus groups should be devised for an in-depth study
Adds to the breath and depth of information
Members should have something in common
13. DOCUMENT STUDIES
Analysis of written or recorded material
Documents that can be analyzed
Books
Official Policy Documents
Lesson Plans etc.
14. ETHICAL CONSIDERATION
Mutual respect and trust
Respect for social and cultural contexts
Voluntary participation
Informed consent
Beneficence – doing good for others and preventing harm
Confidentiality
16. Questionnaire
Tool to collect data
Gain insight on an issue
Types of questions
Closed
Set of answers are provided
Respondents have to choose from the given options
Open-Ended
Not followed by any choice
Respondent answers
Expression of opinions and ideas
New information comes to light
17. GUIDELINES FOR DESIGNING A QUESTIONNAIRE
Keep the vocabulary simple
Provide meaning if technical term is used
Elaborate abbreviations, if any used
Keep the questions short
Longer questions may confuse the respondent
Avoid double-barreled questions
Inquire about only one element in a question
Two questions may lead to unclear answers
Avoid hypothetical questions
Base questions on experience, not prediction
19. GRAPHIC ORGANIZER FOR QUALTIATIVE DATA
Questions
Meaning, context,
process or
causality?
Who has the
information?
When did it
occur?
How might we
gather the data?
Relative expense
of time, resource
and value
Do parents know
how to help their
children with
homework?
Understanding a
process
Parents and
children; at home
Interview or Focus
Groups with
parents and
students
Observation during
homework
Interview and Focus
group are Time
Consuming
20. PLANNING MATRIX GRAPHIC ORGANIZER
What do I need to
know?
Why do I need to
know it?
Data
Who / Where
data?
Time line needed
Whether and
to what extent
parents are involved
in their child's
education?
What can be done
so that their
involvement aids
academic standing
Interviews with
involved and
noninvolved
parents
Reflections and
field notes of
student work
and homework
observations
Parents and
students/library
pizza party and
PTO meeting
Parent/teacher
conferences
One month:
can be done by
next meeting
design field
notes and
test during
parent/teacher
conferences in
3 weeks.
Get participants on
board and then
gather homework
and observe