SlideShare a Scribd company logo
1 of 38
Karthik Jeganathan PGDAM 2010 [email_address]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Users Non-users Attitude towards quality “ The quality is fine” Good quality” “ Reliable” “ Adequate – not impressive” “ Not confident” Attitude towards price “ Good value for money” Cheaper than competition” “ Cheap” “ Cheaper, but that reflects quality” Attitude towards typical users Sensible not flash” “ Downmarket”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

More Related Content

What's hot

7 c's of marketing.
7 c's of marketing.7 c's of marketing.
7 c's of marketing.ssagar88
 
Marketing - Promotion
Marketing - PromotionMarketing - Promotion
Marketing - Promotiontutor2u
 
Managing personal communications
Managing personal communicationsManaging personal communications
Managing personal communicationsIvo John Dualan
 
Delivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channelsDelivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channelsRbk Asr
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategiesRohit Kumar
 
Promotion (Marketing Communication)
Promotion (Marketing Communication)Promotion (Marketing Communication)
Promotion (Marketing Communication)Tribhuvan University
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricingtutor2u
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationharshinani
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - IntroductionSOMASUNDARAM T
 
Product concept, level , classification, mix and product life cycle and its m...
Product concept, level , classification, mix and product life cycle and its m...Product concept, level , classification, mix and product life cycle and its m...
Product concept, level , classification, mix and product life cycle and its m...PROF.JITENDRA PATEL
 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchNarendra Kumar Jangid
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviourShashi Shekhar
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETINGANAND MURALI
 

What's hot (20)

7 c's of marketing.
7 c's of marketing.7 c's of marketing.
7 c's of marketing.
 
Consumer research
Consumer researchConsumer research
Consumer research
 
Marketing - Promotion
Marketing - PromotionMarketing - Promotion
Marketing - Promotion
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy ppt
 
Managing personal communications
Managing personal communicationsManaging personal communications
Managing personal communications
 
Delivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channelsDelivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channels
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Promotion (Marketing Communication)
Promotion (Marketing Communication)Promotion (Marketing Communication)
Promotion (Marketing Communication)
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricing
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - Introduction
 
Organisational Buying
Organisational BuyingOrganisational Buying
Organisational Buying
 
Product concept, level , classification, mix and product life cycle and its m...
Product concept, level , classification, mix and product life cycle and its m...Product concept, level , classification, mix and product life cycle and its m...
Product concept, level , classification, mix and product life cycle and its m...
 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing Research
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer Behavior
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETING
 

Viewers also liked

Techniques in marketing research
Techniques in marketing researchTechniques in marketing research
Techniques in marketing researchSunny Bose
 
Measurement and scales
Measurement and scalesMeasurement and scales
Measurement and scalesKaran Khaneja
 
How to design questionnaire
How to design questionnaireHow to design questionnaire
How to design questionnairesukesh gowda
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer mathur
 
Focus groups presentation
Focus groups presentation Focus groups presentation
Focus groups presentation John Glynn
 
Database Marketing
Database MarketingDatabase Marketing
Database MarketingDinhoals
 
Focus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideFocus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideAnnette Gerritsen
 
Methods for Pricing Research
Methods for Pricing ResearchMethods for Pricing Research
Methods for Pricing ResearchSónia Gouveia
 
Introduction to Retail Audit - March 2012 - Sample Program Slides
Introduction to Retail Audit - March 2012 - Sample Program SlidesIntroduction to Retail Audit - March 2012 - Sample Program Slides
Introduction to Retail Audit - March 2012 - Sample Program SlidesNasser Babaee
 
Database Marketing
Database MarketingDatabase Marketing
Database MarketingAkhil Gupta
 
Focus group discussion
Focus group discussionFocus group discussion
Focus group discussionAbino David
 
Types of Media Research
Types of Media Research Types of Media Research
Types of Media Research Trinity Dwarka
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision makingwimmba
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision makingBabasab Patil
 
Multidimensional scaling
Multidimensional scalingMultidimensional scaling
Multidimensional scalingH9460730008
 
Focus Group interview - qualitative research
Focus Group interview - qualitative research Focus Group interview - qualitative research
Focus Group interview - qualitative research Alvis Loo
 

Viewers also liked (20)

Techniques in marketing research
Techniques in marketing researchTechniques in marketing research
Techniques in marketing research
 
Measurement and scales
Measurement and scalesMeasurement and scales
Measurement and scales
 
How to design questionnaire
How to design questionnaireHow to design questionnaire
How to design questionnaire
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
 
Media research
Media research Media research
Media research
 
Database Marketing (DBM 2.0)
Database Marketing (DBM 2.0)Database Marketing (DBM 2.0)
Database Marketing (DBM 2.0)
 
Focus groups presentation
Focus groups presentation Focus groups presentation
Focus groups presentation
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Focus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guideFocus Group Discussions – a step-by-step guide
Focus Group Discussions – a step-by-step guide
 
Methods for Pricing Research
Methods for Pricing ResearchMethods for Pricing Research
Methods for Pricing Research
 
Introduction to Retail Audit - March 2012 - Sample Program Slides
Introduction to Retail Audit - March 2012 - Sample Program SlidesIntroduction to Retail Audit - March 2012 - Sample Program Slides
Introduction to Retail Audit - March 2012 - Sample Program Slides
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Customized Retail audit
Customized Retail auditCustomized Retail audit
Customized Retail audit
 
Focus group discussion
Focus group discussionFocus group discussion
Focus group discussion
 
Types of Media Research
Types of Media Research Types of Media Research
Types of Media Research
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision making
 
Marketing decision making
Marketing decision makingMarketing decision making
Marketing decision making
 
Multidimensional scaling
Multidimensional scalingMultidimensional scaling
Multidimensional scaling
 
Focus Group interview - qualitative research
Focus Group interview - qualitative research Focus Group interview - qualitative research
Focus Group interview - qualitative research
 

Similar to Marketing Research Techniques

Research and advocacy by Seetal Daas
Research and advocacy by Seetal DaasResearch and advocacy by Seetal Daas
Research and advocacy by Seetal DaasSeetal Daas
 
Marketing research exploratory research using qualitative and observation me...
Marketing research  exploratory research using qualitative and observation me...Marketing research  exploratory research using qualitative and observation me...
Marketing research exploratory research using qualitative and observation me...Stevanus Handoko, S.Kom., MM
 
Qualitative Research
Qualitative ResearchQualitative Research
Qualitative ResearchS H Rana
 
Research methods - qual or quant
Research methods - qual or quantResearch methods - qual or quant
Research methods - qual or quantTracy Harwood
 
Chapter4A.ppt
Chapter4A.pptChapter4A.ppt
Chapter4A.pptRaulemar1
 
DIY: Research on a shoestring budget
DIY: Research on a shoestring budgetDIY: Research on a shoestring budget
DIY: Research on a shoestring budgetJ. Todd Bennett
 
Conceptualising a Research and Writing a Proposal. How to evolve a budget for...
Conceptualising a Research and Writing a Proposal. How to evolve a budget for...Conceptualising a Research and Writing a Proposal. How to evolve a budget for...
Conceptualising a Research and Writing a Proposal. How to evolve a budget for...essadmin
 
developing a questionnaire brm 1nfz what is a questionnaire
developing a questionnaire brm 1nfz what is a questionnairedeveloping a questionnaire brm 1nfz what is a questionnaire
developing a questionnaire brm 1nfz what is a questionnairelucypting
 
Writing research proposal
Writing research proposalWriting research proposal
Writing research proposalabween1
 
Review of Evaluation Methods
Review of Evaluation MethodsReview of Evaluation Methods
Review of Evaluation Methodsltownson
 
Quantitative search and_qualitative_research by mubarak
Quantitative search and_qualitative_research by mubarakQuantitative search and_qualitative_research by mubarak
Quantitative search and_qualitative_research by mubarakHafiza Abas
 
Focus Groups in Applied Marketing Research
Focus Groups in Applied Marketing ResearchFocus Groups in Applied Marketing Research
Focus Groups in Applied Marketing ResearchKelly Page
 
Research design.ppt
Research design.pptResearch design.ppt
Research design.pptJeyasunitha
 
Sem i objective 2.06 powerpoint
Sem i objective 2.06 powerpointSem i objective 2.06 powerpoint
Sem i objective 2.06 powerpointgrantdeaton
 
Exploratory research design
Exploratory research design Exploratory research design
Exploratory research design Kritika Jain
 
Research design ii
Research design iiResearch design ii
Research design iiKritika Jain
 
Know Your Audience: Low-Budget Research Methods
Know Your Audience: Low-Budget Research MethodsKnow Your Audience: Low-Budget Research Methods
Know Your Audience: Low-Budget Research MethodsMark Wood
 

Similar to Marketing Research Techniques (20)

Research and advocacy by Seetal Daas
Research and advocacy by Seetal DaasResearch and advocacy by Seetal Daas
Research and advocacy by Seetal Daas
 
Marketing research exploratory research using qualitative and observation me...
Marketing research  exploratory research using qualitative and observation me...Marketing research  exploratory research using qualitative and observation me...
Marketing research exploratory research using qualitative and observation me...
 
Qualitative Research
Qualitative ResearchQualitative Research
Qualitative Research
 
Research methods - qual or quant
Research methods - qual or quantResearch methods - qual or quant
Research methods - qual or quant
 
Chapter4A.ppt
Chapter4A.pptChapter4A.ppt
Chapter4A.ppt
 
DIY: Research on a shoestring budget
DIY: Research on a shoestring budgetDIY: Research on a shoestring budget
DIY: Research on a shoestring budget
 
Conceptualising a Research and Writing a Proposal. How to evolve a budget for...
Conceptualising a Research and Writing a Proposal. How to evolve a budget for...Conceptualising a Research and Writing a Proposal. How to evolve a budget for...
Conceptualising a Research and Writing a Proposal. How to evolve a budget for...
 
Survey Research
Survey ResearchSurvey Research
Survey Research
 
developing a questionnaire brm 1nfz what is a questionnaire
developing a questionnaire brm 1nfz what is a questionnairedeveloping a questionnaire brm 1nfz what is a questionnaire
developing a questionnaire brm 1nfz what is a questionnaire
 
Writing research proposal
Writing research proposalWriting research proposal
Writing research proposal
 
Lecture 5
Lecture 5Lecture 5
Lecture 5
 
Lecture 5
Lecture 5Lecture 5
Lecture 5
 
Review of Evaluation Methods
Review of Evaluation MethodsReview of Evaluation Methods
Review of Evaluation Methods
 
Quantitative search and_qualitative_research by mubarak
Quantitative search and_qualitative_research by mubarakQuantitative search and_qualitative_research by mubarak
Quantitative search and_qualitative_research by mubarak
 
Focus Groups in Applied Marketing Research
Focus Groups in Applied Marketing ResearchFocus Groups in Applied Marketing Research
Focus Groups in Applied Marketing Research
 
Research design.ppt
Research design.pptResearch design.ppt
Research design.ppt
 
Sem i objective 2.06 powerpoint
Sem i objective 2.06 powerpointSem i objective 2.06 powerpoint
Sem i objective 2.06 powerpoint
 
Exploratory research design
Exploratory research design Exploratory research design
Exploratory research design
 
Research design ii
Research design iiResearch design ii
Research design ii
 
Know Your Audience: Low-Budget Research Methods
Know Your Audience: Low-Budget Research MethodsKnow Your Audience: Low-Budget Research Methods
Know Your Audience: Low-Budget Research Methods
 

More from Karthik Jeganathan

More from Karthik Jeganathan (15)

Building Brand Communities
Building Brand CommunitiesBuilding Brand Communities
Building Brand Communities
 
Future of Advertising
Future of AdvertisingFuture of Advertising
Future of Advertising
 
Ethics in Advertising
Ethics in AdvertisingEthics in Advertising
Ethics in Advertising
 
Sustainable marketing
Sustainable marketingSustainable marketing
Sustainable marketing
 
Advertising Strategy & Influencing Behaviour
Advertising Strategy & Influencing BehaviourAdvertising Strategy & Influencing Behaviour
Advertising Strategy & Influencing Behaviour
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
 
Consumer insight
Consumer insightConsumer insight
Consumer insight
 
Advertising Overview
Advertising OverviewAdvertising Overview
Advertising Overview
 
Principles of Communication & Advertising Effectiveness
Principles of Communication & Advertising EffectivenessPrinciples of Communication & Advertising Effectiveness
Principles of Communication & Advertising Effectiveness
 
Advertising as a Career
Advertising as a CareerAdvertising as a Career
Advertising as a Career
 
Introduction To Advertising & Advertising Strategy
Introduction To Advertising & Advertising StrategyIntroduction To Advertising & Advertising Strategy
Introduction To Advertising & Advertising Strategy
 
Web marketing
Web marketingWeb marketing
Web marketing
 
Semiotics
SemioticsSemiotics
Semiotics
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 

Recently uploaded

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 

Recently uploaded (20)

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 

Marketing Research Techniques

  • 1. Karthik Jeganathan PGDAM 2010 [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.  
  • 34.
  • 35.
  • 36.
  • 37.  
  • 38.  

Editor's Notes

  1. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  2. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  3. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  4. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  5. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  6. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  7. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  8. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  9. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  10. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  11. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  12. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  13. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  14. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  15. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  16. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  17. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  18. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  19. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  20. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  21. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  22. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  23. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  24. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  25. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  26. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  27. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  28. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  29. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  30. Completion Sentence Completion : Complete sentences, stories or conversations i.e. “People who shop at Zara are………” Brand mapping : Respondents group competing brands into categories based on certain dimensions such as quality, value for money, product range etc. i.e. competing mobile phone brands, Nokia, Orange, O2 etc. Good for understanding brand positioning   Association Word association: i.e. What is the first thing you think of when I say breakfast? Pictures and words: Respondent matching pictures and words Brand personalities: i.e. If a Mercedes was a person, what sort of person would he or she be?   Construction Thematic Apperception Test : Picture or series of pictures that respondent reacts to Cartoon tests/thought bubbles   03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  31. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  32. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  33. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  34. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  35. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  36. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  37. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  38. 03/18/10 17:58 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.