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Advanced Research Methods- Quantitative and
qualitative (DVMT 523)
1
SGDS
John W. Creswell (2012). Educational Research: Planning, Conducting, and
Evaluating Quantitative and Qualitative Research, 4th ed: Pearson Education Inc.
SCHOOL OF GOVERNANCE AND
DEVELOPMENT STUDIES
MA IN GOVERNANCE AND DEVELOPMENT
Advanced Research Methods- Quantitative and
qualitative
John W. Creswell (2012). Educational Research: Planning, Conducting, and
Evaluating Quantitative and Qualitative Research, 4th ed: Pearson Education Inc.
Chapter II The Process of Conducting Research: Collecting data
STEPS IN THE PROCESS OF DATA
COLLECTION
1. Determine/Identify participants and sites
2. Gain access to individuals/organizations and sites/obtain
permission
3. Consider/Identify what types of information will answer
your research questions
4. Select/Design protocols or instruments for collecting and
recording information
5. Administer the data collection process to collect data
IDENTIFY THE PEOPLE AND PLACES YOU PLAN TO STUDY
 The first step in the process of collecting quantitative data is to identify the
people and places you plan to study. Determine whether you will study
individuals or entire organizations (e.g., schools) or some combination.
 If you select either individuals or organizations, you need to decide what
type of people or organizations you will actually study and how many you
will need for your research.
 These decisions require that you decide on a unit of analysis, the group
and individuals you will study, the procedure for selecting these
individuals, and assessing the numbers of people needed for your data
analysis.
IDENTIFY PARTICIPANTS AND SITES - QUANTITATIVE
 Identify your unit of analysis – what level should be the data
gathered at individual, family, organisation(e,g, school)
 A population is a group of individuals who have the same
characteristic. For example, all teachers would make up the
population of teachers
 Specify the population and sample- select individuals who are
representatives of the entire group of individual or schools, etc.
 Probability sampling- random sampling the researcher selects
individuals from the population who are representative of that
population- can make generalizations to the population (p165)
.
 Select people/sites who can best help us understand the central
phenomenon
 Participants must have first-hand experience with the research topic
and be able to talk about it
 Researcher establishes clear criteria and rationale for sample
selection- Non-probability sampling- purposive sampling
 Goal is not generalization of findings but rich descriptions of
phenomenon by those who have experienced it
IDENTIFY PARTICIPANTS AND SITES: QUALITATIVE
RANDOM SAMPLING VS PURPOSEFUL
SAMPLING
Random “Quantitative” sampling
• Select representative individuals
• To generalize from sample to the
population
• To make “claims” about the
population
• To build/test “theories” that
explain the population
Purposeful “Qualitative” Sampling
• Select people or sites who can best
help us understand out
phenomenon
• To develop a detailed understanding
• That might provide “useful”
information
• That might help people “learn”
about the phenomenon
• That might give voice to “silenced”
people
GAIN ACCESS AND OBTAIN PERMISSION
 After selecting participants for your study, you next need to obtain their
permission to be studied.
 Their permission ensures that they cooperate in your study & provide data.
 Their permission acknowledges that they understand the purpose of your study
and that you will treat them ethically.
 Legislation may require that you guarantee them certain rights and that you
request their permission to be involved in your study.
 In both quantitative and qualitative research, we need permissions to begin our
study, but in qualitative research, we need greater access to the site because
we will typically go to the site and interview people or observe them. This
process requires a greater level of participation from the site than does the
quantitative research process.
PERMISSIONS NEEDED
 Gain permission from Institutional Review Board (IRB)
 In most educational studies, you need to obtain permissions from several
individuals and groups before you can gather data.
 Gain permission from “gatekeepers” at the research site
 Gatekeepers are individuals at the site who provide site access, help
researcher locate people and identify places to study.
 The gatekeeper may require written information about the project.
 Obtain Informed Consent
 Iimportant to protect the privacy and confidentiality of individuals who
participate in the study
IDENTIFY THE TYPES OF INFORMATION THAT WILL ANSWER YOUR
RESEARCH QUESTIONS- QUALITATIVE
 Qualitative data collection consists of collecting data using forms with
general, emerging questions to permit the participants to generate
responses; gathering word(txt) or image (picture) data; and collecting
information from a small number of individuals or sites.
 Collecting data with a few open-ended questions that we design
 Forms/approaches of data collection - Observation, interviews and
questionnaires, documents and audiovisual material
__Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Res
earch__4th_Edition_.pdf (p214)
IDENTIFY THE TYPES OF INFORMATION -QUANTITATIVE
 To determine what data need to be collected, you need to identify clearly the variables in
your study
 Research collect data on instruments - a tool for measuring, observing, or documenting
quantitative data- identified before the researchers collect data.
 The instrument may be a test, questionnaire, tally sheet, observational checklist,
inventory, or assessment instrument.
 Can use someone else’s instrument and gather close ended information.
Types of quantitative data and measures
 Measures of individual performance (test of basic skill),
 Measures of individual attitude (attitude towards self esteem)
 Observation of individual behavior (interactional analysis)
 Factual information (census, school grade report)
 __Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Research__4th_Edition_.pdf (p152)
INSTRUMENTS AND PROTOCOLS
 In quantitative data collection, you use an instrument to measure the
variables in the study.
 An instrument is a tool for measuring, observing, or documenting
quantitative data.
 It contains specific questions and response possibilities that you
establish or develop in advance of the study.
 Examples of instruments are survey questionnaires, standardized
tests, and checklists that you might use to observe a student’s or
teacher’s behaviors. You administer this instrument to participants
and collect data in the form of numbers.
INSTRUMENTS AND PROTOCOLS
 In qualitative research, you collect data to learn from the
participants in the study and develop forms, called protocols, for
recording data as the study proceeds.
 These forms pose general questions so that the participants
can provide answers to the questions. Often questions on these
forms will change and emerge during data collection.
 Examples of Protocol- Interview protocol and observation
protocol – consisting four or five broad question for interviewing
or observing
TECHNIQUES /THE INFORMATION YOU WILL
COLLECT (QUALITATIVE)
 Interviews
 Observations
 Documents
 Audiovisual materials
advanced research
methods__Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Research__4th_
Edition_.pdf
INTERVIEWS
 Types: One-on-one, telephone, e-mail
 General open-ended questions that are asked allow the participant to:
 Create options for responding
 Voice their experiences and perspectives
 Information is recorded, then transcribed for analysis.
 Interviews – close ended as in survey, open ended as in qualitative
study ( in-depth interviews and key informants
CONDUCTING INTERVIEWS
 Identify the interviewees
 Determine the type of interview you will use.
 During the interview, audiotape the questions and responses.
 Take brief notes during the interview.
 Locate a quiet, suitable place for conducting the interview.
 Obtain consent from the interviewee to participate in the study.
 Have a plan, but be flexible.
 Use probes to obtain additional information.
 Be courteous and professional when the interview is over.
In-depth Interview
A conversation on a given topic b/n a respondent & an interviewer
 Used to obtain detailed insights and personal thoughts
 Flexible and unstructured, but usually with an interview guide
 Purpose: to probe respondents’ motivations, feelings, beliefs;
understanding meanings
 Lasts about an hour
 Interviewer creates relaxed, open environment
 Wording of questions and order are determined by flow of conversation
 Interview transcripts are analyzed for themes and connections between
themes
STRUCTURED, UNSTRUCTURED
AND SEMI-STRUCTURED INTERVIEWS
Approach to
Data
Collection
Type of
Response
Options to
Questions
Types of
Interviews
Leading to
Data
Quantitative Closed-
Ended
Structured/
Semi-Structured
Interviews
Scores to
Answers
Qualitative Open-
Ended
Unstructured
Interviews
Transcription
of Words
INTERVIEW PROCEDURES
 Identify the interviewees
 Determine the type of interview you will use
 Take brief notes during the interview
 Locate a quiet, suitable place
 Obtain consent from the interviewee to participate in the study
 During the interview, have an interview plan using your interview
protocol, but be flexible
 Use probes to follow up on areas of interest
 Be courteous and professional when the interview is over
Interview Protocols
 The header: Essential information about the interview
 Open-ended questions
 “Ice-breaker”
 Questions that address major research questions
 Probes that clarify and elaborate
 Include space between each question for notes
 Closing comments thanking the participant
 __Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Res
earch__4th_Edition_.pdf (p 226)
Focus Group interview/discussion
 Focus group is a loosely structured interview conducted by a
trained moderator among a small number of informants
simultaneously.
 Focus groups are small numbers, not random, not statistically
valid
 Provide insights that can’t get in other ways
 Power relations
FOCUS GROUP CHARACTERISTICS
 8 - 12 members
 homogeneous in terms of demographics and
socioeconomic factors but heterogeneous views
 experience related to the issue being discussed
 1 1/2 –2 hour session
 qualified moderator
 conversation may be video and/or audiotaped OR notes
may be taken
Process of Conducting Focus Group Research
 Planning
 Recruiting
 Moderation
 Analysis and interpretation of the results
Moderator’s role
 encourage discussion
 encourage members to talk with one another not you
 bring in people who aren’t speaking
 reduce influence of people who dominate
 bring out a variety of viewpoints
 keep on discussion track
 allow silence
 avoid premature closure
OBSERVATIONS
 An observation is the process of gathering first-hand information
by observing people and places at a research site.
 Observational roles
Participant observer: An observational role adopted by
researchers when they take part in activities in the setting they
observe
Nonparticipant observer: An observer who visits a site and
records notes without becoming involved in the activities of the
participants
THE PROCESS OF OBSERVING
 Obtain the required permissions needed to gain access to the site
 Ease into the site slowly by looking around, getting a general
sense of the site, and taking limited notes, at least initially
 Identify who or what to observe, when to observe, and how long
to observe
 Determine, initially, your role as an observer
THE PROCESS OF OBSERVING (CONT’D)
 Conduct multiple observations over time to obtain the best
understanding of the site and the individuals
 Design some means for recording notes during an
observation
Descriptive field notes describe the events, activities, and
people
Reflective field notes record personal reflections that
relate to their insights, hunches, or broad themes that
emerge
 When complete, slowly withdraw from the site
OBSERVATIONAL PROTOCOLS
 In the header, record information about the time, place, setting, and your
observational role
 Divide the rest of the protocol into two columns:
 Left column to record descriptive notes about the activities at the site
 Right column to record reflective notes about themes, quotes, and
personal experiences at the site
 Include a sketch of the site
DOCUMENTS
 Documents provide valuable information in helping researchers
understand central phenomena in qualitative studies
 Good source for text data for qualitative study
 Public and private records
 Obtain permission before using documents
 Optically scan documents when possible
COLLECTING DOCUMENT
 Identify the types of documents that can provide useful information to answer your
qualitative research questions.
 Consider both public (e.g., school board minutes) and private documents (e.g.,
personal diaries) as sources of information for your research.
 Once the documents are located, seek permission to use them from the appropriate
individuals in charge of the materials.
 If you ask participants to keep a journal, provide specific instructions about the
procedure. topics and format to use, the length of journal entries, and the importance
of writing their thoughts legibly.
 Once you have permission to use documents, examine them for accuracy,
completeness, and usefulness in answering the research questions in your study.
 Record information from the documents- taking notes about the documents,
optically scanning them so a text (or word).
AUDIOVISUAL MATERIALS
 Determine the material that can provide evidence to
address your research questions
 Determine if the material is available and obtain
permission to use it
 Check the accuracy and authenticity of the material if you
do not record it yourself
 Collect the data and organize it
WHAT ARE THE FIELD ISSUES IN DATA COLLECTION
 Sufficient access to the site for data collection
 Sufficient time for data collection
 Limit initial collection to one or two observations or interviews
 Time is needed to establish a substantial database
 Observational role
 Building rapport/r/n ship with participants
 Obtaining permission to use documents and audiovisual materials
ETHICAL ISSUES
 Informing participants of purpose
 Refraining from deceptive practices
 Being respectful of the research site
 Giving back or reciprocity
 Using ethical interview practices
 Maintaining confidentiality
 Collaborating with participants
Thank You

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Chapter Session 2.5 data collection 27.3.18.ppt

  • 1. Advanced Research Methods- Quantitative and qualitative (DVMT 523) 1 SGDS John W. Creswell (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, 4th ed: Pearson Education Inc.
  • 2. SCHOOL OF GOVERNANCE AND DEVELOPMENT STUDIES MA IN GOVERNANCE AND DEVELOPMENT Advanced Research Methods- Quantitative and qualitative John W. Creswell (2012). Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, 4th ed: Pearson Education Inc. Chapter II The Process of Conducting Research: Collecting data
  • 3. STEPS IN THE PROCESS OF DATA COLLECTION 1. Determine/Identify participants and sites 2. Gain access to individuals/organizations and sites/obtain permission 3. Consider/Identify what types of information will answer your research questions 4. Select/Design protocols or instruments for collecting and recording information 5. Administer the data collection process to collect data
  • 4. IDENTIFY THE PEOPLE AND PLACES YOU PLAN TO STUDY  The first step in the process of collecting quantitative data is to identify the people and places you plan to study. Determine whether you will study individuals or entire organizations (e.g., schools) or some combination.  If you select either individuals or organizations, you need to decide what type of people or organizations you will actually study and how many you will need for your research.  These decisions require that you decide on a unit of analysis, the group and individuals you will study, the procedure for selecting these individuals, and assessing the numbers of people needed for your data analysis.
  • 5. IDENTIFY PARTICIPANTS AND SITES - QUANTITATIVE  Identify your unit of analysis – what level should be the data gathered at individual, family, organisation(e,g, school)  A population is a group of individuals who have the same characteristic. For example, all teachers would make up the population of teachers  Specify the population and sample- select individuals who are representatives of the entire group of individual or schools, etc.  Probability sampling- random sampling the researcher selects individuals from the population who are representative of that population- can make generalizations to the population (p165) .
  • 6.  Select people/sites who can best help us understand the central phenomenon  Participants must have first-hand experience with the research topic and be able to talk about it  Researcher establishes clear criteria and rationale for sample selection- Non-probability sampling- purposive sampling  Goal is not generalization of findings but rich descriptions of phenomenon by those who have experienced it IDENTIFY PARTICIPANTS AND SITES: QUALITATIVE
  • 7. RANDOM SAMPLING VS PURPOSEFUL SAMPLING Random “Quantitative” sampling • Select representative individuals • To generalize from sample to the population • To make “claims” about the population • To build/test “theories” that explain the population Purposeful “Qualitative” Sampling • Select people or sites who can best help us understand out phenomenon • To develop a detailed understanding • That might provide “useful” information • That might help people “learn” about the phenomenon • That might give voice to “silenced” people
  • 8. GAIN ACCESS AND OBTAIN PERMISSION  After selecting participants for your study, you next need to obtain their permission to be studied.  Their permission ensures that they cooperate in your study & provide data.  Their permission acknowledges that they understand the purpose of your study and that you will treat them ethically.  Legislation may require that you guarantee them certain rights and that you request their permission to be involved in your study.  In both quantitative and qualitative research, we need permissions to begin our study, but in qualitative research, we need greater access to the site because we will typically go to the site and interview people or observe them. This process requires a greater level of participation from the site than does the quantitative research process.
  • 9. PERMISSIONS NEEDED  Gain permission from Institutional Review Board (IRB)  In most educational studies, you need to obtain permissions from several individuals and groups before you can gather data.  Gain permission from “gatekeepers” at the research site  Gatekeepers are individuals at the site who provide site access, help researcher locate people and identify places to study.  The gatekeeper may require written information about the project.  Obtain Informed Consent  Iimportant to protect the privacy and confidentiality of individuals who participate in the study
  • 10. IDENTIFY THE TYPES OF INFORMATION THAT WILL ANSWER YOUR RESEARCH QUESTIONS- QUALITATIVE  Qualitative data collection consists of collecting data using forms with general, emerging questions to permit the participants to generate responses; gathering word(txt) or image (picture) data; and collecting information from a small number of individuals or sites.  Collecting data with a few open-ended questions that we design  Forms/approaches of data collection - Observation, interviews and questionnaires, documents and audiovisual material __Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Res earch__4th_Edition_.pdf (p214)
  • 11. IDENTIFY THE TYPES OF INFORMATION -QUANTITATIVE  To determine what data need to be collected, you need to identify clearly the variables in your study  Research collect data on instruments - a tool for measuring, observing, or documenting quantitative data- identified before the researchers collect data.  The instrument may be a test, questionnaire, tally sheet, observational checklist, inventory, or assessment instrument.  Can use someone else’s instrument and gather close ended information. Types of quantitative data and measures  Measures of individual performance (test of basic skill),  Measures of individual attitude (attitude towards self esteem)  Observation of individual behavior (interactional analysis)  Factual information (census, school grade report)  __Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Research__4th_Edition_.pdf (p152)
  • 12. INSTRUMENTS AND PROTOCOLS  In quantitative data collection, you use an instrument to measure the variables in the study.  An instrument is a tool for measuring, observing, or documenting quantitative data.  It contains specific questions and response possibilities that you establish or develop in advance of the study.  Examples of instruments are survey questionnaires, standardized tests, and checklists that you might use to observe a student’s or teacher’s behaviors. You administer this instrument to participants and collect data in the form of numbers.
  • 13. INSTRUMENTS AND PROTOCOLS  In qualitative research, you collect data to learn from the participants in the study and develop forms, called protocols, for recording data as the study proceeds.  These forms pose general questions so that the participants can provide answers to the questions. Often questions on these forms will change and emerge during data collection.  Examples of Protocol- Interview protocol and observation protocol – consisting four or five broad question for interviewing or observing
  • 14. TECHNIQUES /THE INFORMATION YOU WILL COLLECT (QUALITATIVE)  Interviews  Observations  Documents  Audiovisual materials advanced research methods__Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Research__4th_ Edition_.pdf
  • 15. INTERVIEWS  Types: One-on-one, telephone, e-mail  General open-ended questions that are asked allow the participant to:  Create options for responding  Voice their experiences and perspectives  Information is recorded, then transcribed for analysis.  Interviews – close ended as in survey, open ended as in qualitative study ( in-depth interviews and key informants
  • 16. CONDUCTING INTERVIEWS  Identify the interviewees  Determine the type of interview you will use.  During the interview, audiotape the questions and responses.  Take brief notes during the interview.  Locate a quiet, suitable place for conducting the interview.  Obtain consent from the interviewee to participate in the study.  Have a plan, but be flexible.  Use probes to obtain additional information.  Be courteous and professional when the interview is over.
  • 17. In-depth Interview A conversation on a given topic b/n a respondent & an interviewer  Used to obtain detailed insights and personal thoughts  Flexible and unstructured, but usually with an interview guide  Purpose: to probe respondents’ motivations, feelings, beliefs; understanding meanings  Lasts about an hour  Interviewer creates relaxed, open environment  Wording of questions and order are determined by flow of conversation  Interview transcripts are analyzed for themes and connections between themes
  • 18. STRUCTURED, UNSTRUCTURED AND SEMI-STRUCTURED INTERVIEWS Approach to Data Collection Type of Response Options to Questions Types of Interviews Leading to Data Quantitative Closed- Ended Structured/ Semi-Structured Interviews Scores to Answers Qualitative Open- Ended Unstructured Interviews Transcription of Words
  • 19. INTERVIEW PROCEDURES  Identify the interviewees  Determine the type of interview you will use  Take brief notes during the interview  Locate a quiet, suitable place  Obtain consent from the interviewee to participate in the study  During the interview, have an interview plan using your interview protocol, but be flexible  Use probes to follow up on areas of interest  Be courteous and professional when the interview is over
  • 20. Interview Protocols  The header: Essential information about the interview  Open-ended questions  “Ice-breaker”  Questions that address major research questions  Probes that clarify and elaborate  Include space between each question for notes  Closing comments thanking the participant  __Educational_Research__Planning__Conducting__and_Evaluating_Quantitative_and_Qualitative_Res earch__4th_Edition_.pdf (p 226)
  • 21. Focus Group interview/discussion  Focus group is a loosely structured interview conducted by a trained moderator among a small number of informants simultaneously.  Focus groups are small numbers, not random, not statistically valid  Provide insights that can’t get in other ways  Power relations
  • 22. FOCUS GROUP CHARACTERISTICS  8 - 12 members  homogeneous in terms of demographics and socioeconomic factors but heterogeneous views  experience related to the issue being discussed  1 1/2 –2 hour session  qualified moderator  conversation may be video and/or audiotaped OR notes may be taken
  • 23. Process of Conducting Focus Group Research  Planning  Recruiting  Moderation  Analysis and interpretation of the results
  • 24. Moderator’s role  encourage discussion  encourage members to talk with one another not you  bring in people who aren’t speaking  reduce influence of people who dominate  bring out a variety of viewpoints  keep on discussion track  allow silence  avoid premature closure
  • 25. OBSERVATIONS  An observation is the process of gathering first-hand information by observing people and places at a research site.  Observational roles Participant observer: An observational role adopted by researchers when they take part in activities in the setting they observe Nonparticipant observer: An observer who visits a site and records notes without becoming involved in the activities of the participants
  • 26. THE PROCESS OF OBSERVING  Obtain the required permissions needed to gain access to the site  Ease into the site slowly by looking around, getting a general sense of the site, and taking limited notes, at least initially  Identify who or what to observe, when to observe, and how long to observe  Determine, initially, your role as an observer
  • 27. THE PROCESS OF OBSERVING (CONT’D)  Conduct multiple observations over time to obtain the best understanding of the site and the individuals  Design some means for recording notes during an observation Descriptive field notes describe the events, activities, and people Reflective field notes record personal reflections that relate to their insights, hunches, or broad themes that emerge  When complete, slowly withdraw from the site
  • 28. OBSERVATIONAL PROTOCOLS  In the header, record information about the time, place, setting, and your observational role  Divide the rest of the protocol into two columns:  Left column to record descriptive notes about the activities at the site  Right column to record reflective notes about themes, quotes, and personal experiences at the site  Include a sketch of the site
  • 29. DOCUMENTS  Documents provide valuable information in helping researchers understand central phenomena in qualitative studies  Good source for text data for qualitative study  Public and private records  Obtain permission before using documents  Optically scan documents when possible
  • 30. COLLECTING DOCUMENT  Identify the types of documents that can provide useful information to answer your qualitative research questions.  Consider both public (e.g., school board minutes) and private documents (e.g., personal diaries) as sources of information for your research.  Once the documents are located, seek permission to use them from the appropriate individuals in charge of the materials.  If you ask participants to keep a journal, provide specific instructions about the procedure. topics and format to use, the length of journal entries, and the importance of writing their thoughts legibly.  Once you have permission to use documents, examine them for accuracy, completeness, and usefulness in answering the research questions in your study.  Record information from the documents- taking notes about the documents, optically scanning them so a text (or word).
  • 31. AUDIOVISUAL MATERIALS  Determine the material that can provide evidence to address your research questions  Determine if the material is available and obtain permission to use it  Check the accuracy and authenticity of the material if you do not record it yourself  Collect the data and organize it
  • 32. WHAT ARE THE FIELD ISSUES IN DATA COLLECTION  Sufficient access to the site for data collection  Sufficient time for data collection  Limit initial collection to one or two observations or interviews  Time is needed to establish a substantial database  Observational role  Building rapport/r/n ship with participants  Obtaining permission to use documents and audiovisual materials
  • 33. ETHICAL ISSUES  Informing participants of purpose  Refraining from deceptive practices  Being respectful of the research site  Giving back or reciprocity  Using ethical interview practices  Maintaining confidentiality  Collaborating with participants