Proposal for music video

1. Proposal
Luminous Animal Club Entertainment

2. Product Details
• Production Team – LACE (Luminous Animal
Club Entertainment)
• Artist Name – Panacea
• Track Name – Pluto
• Genre – Trance

3. Style/Type
• LACE are planning to produce a narrative based
video, with the inclusion of some performance
scenes of the artist working in a studio.
• The narrative is based around a couple on a date.
The audience learn at the beginning of the video
that the couple are handcuffed together,
distracting them throughout the day. As the day
progresses, the two start to open up to each
other and enjoy themselves more, eventually
finding the key to unlock the handcuffs.

4. Roles
• Director – Harry Saunders
• Producer – Aaron Flemons
• Camera operator – Will Sharp
• Editing – Harry, Aaron and
Will
• Male actor – Chris Mills
• Female actor – Jennifer Smith
Equipment
• LACE are using an iPhone 6 Plus as their camera. It records
1080p video at 30 or 60 fps, with cinematic video
stabilisation. It can also film slow motion videos at 120 or
240fps, and also time lapse video, which are both things
that they are going to try incorporate into the video.
• They will also need a tripod for steady filming.

5. Setting
• LACE are looking to stage this production in
Brighton Pier as the main location. This means
that they must get permissions from the
council to film there.
• They also want to film in Queensbury school
as they have a studio. LACE already have
access to this location.

6. Target Audience
This is the target audience profile created in the research stage:

7. Budget
• Camera: £800 (already paid for)
• Tripod adapter: £10
• Train tickets: £30 x 5 = £150
• Props (including food and drink): £50
• Costumes: £60
• Total: £1070 (-£800 = £270)