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Доклад на IGB Affiliate 2019 в Лондоне - SeoProfy

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Доклад на IGB Affiliate 2019 в Лондоне - SeoProfy

  1. 1. Dominating in Google SERP’s with PBN: Past, Present and Future? Victor Karpenko SeoProfy
  2. 2. Table of contents • What PBNs test show • Process • How to discover hidden links • What big brands do today • How to get results with low risk • Q & A
  3. 3. Quick intro • 12 + years in SEO, 10+ on English (US, UK, AU, NZ, ZA) markets • CEO of SeoProfy (75+ people SEO Agency) • Tools: Rankinity, LinkChecker, WatchDog (coming soon), Network Manager (coming soon) • Most impressive accomplishment is getting 2 500 000 unique visitors in a day from Google to one project in dating niche • Experience in niches like: casino, dating, payday loans, auto insurance and others
  4. 4. PBN? PBN = Private Blog Network, Network of web sites (10-1000+), which is done in order to link to the money sites
  5. 5. What PBNs test show?
  6. 6. No links, but web site in top 3, how?
  7. 7. No links, but web site in top 3, how?
  8. 8. Quick another example
  9. 9. Quick another example
  10. 10. Why do you need to hide them from other SEOs?
  11. 11. So they don’t see your REAL strategy
  12. 12. Let’s look how most SEO’s create their SEO + link building strategy 1. Ahrefs + SemRush 2. Keyword Research 3. Link Research 4. Content Research 5. Design + Structure Research 6. Approximated budget for links and content + team (people) 7. Start
  13. 13. Link Research – what we look at? 1. Link types 2. Anchor text 3. Dynamics 4. Quality 5. Quantity 6. GEO of domains 7. How they were placing links = Strategy
  14. 14. Usually its… 1. TOP 10 competitors in GEO 2. Links: anchors and dynamics 3. Your resources 4. Strategy = what you will do next 6-12 month
  15. 15. Or.. You heard about someone web site, that generates like this
  16. 16. Everybody is copying everybody
  17. 17. But, you can’t copy strategy if you don’t know it
  18. 18. Why you are actually need PBN’s? 1. Can’t get links via outreach or other methods 2. Guest post are crazy expensive (Norway, Japan, etc) 3. Need to hide strategy 4. Advantages against competitors 5. Finally, get to the top and stay there for a longer time
  19. 19. PBN types we create and use
  20. 20. Domain types for PBN
  21. 21. Domain criteria for expired domains 50 referring domains Good anchor text No bad history before Majestic Trust Flow > 15
  22. 22. Domain criteria for auction domain
  23. 23. Domain criteria for auction domain Majestic Trust Flow > 25 Trust Ratio < 1.5 Still some rankings in Google No bad history before Price
  24. 24. Niches, where PBN are the key to ranking
  25. 25. Process
  26. 26. This is a pain in the ass for everyone who creates PBNs but it’s even more of a pain in the ass to create fake people to own the domains
  27. 27. Not that many good relevant and trust domains on the market
  28. 28. If you want to SCALE, you need to create teams
  29. 29. If you want to SCALE, you need to create teams
  30. 30. So, its all about 1. Google foot prints 2. Team leads that know what to do it 3. Software to work and manage it 4. Testing 5. Strategy (anchor, dynamics)
  31. 31. What big brands do today? Review websites Review websites about review websites :-) Useful info websites = about some type of game, etc. Niche related websites PBNs for main casino/review web site
  32. 32. For example
  33. 33. How to get result with low risk?
  34. 34. Main things to do 1. Anchor text 2. Dynamics 3. Good PBN’s
  35. 35. Look at
  36. 36. Tools 1. Ahrefs 2. Excel 3. Time 4. All top 10 web sites
  37. 37. Read your competitor
  38. 38. Look at WHAT THEY DID IN THE BEGINNING = MONTH + FIRST SEEN + ANCHOR HOW THEY DISTRIBUTED ANCHOR TEXT AND LINK TYPES QUALITY OF LINKS AND PBNS
  39. 39. Create Anchor text Keywords list for PBNs Start placing the links
  40. 40. Anchor text is the KEY to rank today
  41. 41. All links from PBNs? Usually 30-40% Sometimes 90+% Low risk = 30% + other good links
  42. 42. Simple case study
  43. 43. Simple case study
  44. 44. Simple case study New domain 7 PBNs 7 redirects 25 pages of content
  45. 45. Simple case study
  46. 46. Simple case study
  47. 47. Always remember about time the most important factor is TIME
  48. 48. Time to test and create 1. Teams 2. Process 3. And scale it
  49. 49. And you can buy it
  50. 50. From SEO’s who have already done it
  51. 51. Thank you for your attention!) Victor Karpenko Facebook: https://www.facebook.com/victor.karpenko Site: https://seoprofy.ua/ Email: 1@seoprofyteam.com English web site of SeoProfy coming soon :-)

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