Presentation from OrganaKannalytics Conference in Atlanta, Georgia More information here: https://www.organakannalytics.com/speaker2022/victor-karpenko

1. How to GROW and SCALE organic
traffic from Google to cannabis
websites
Victor Karpenko
SeoProfy

2. Short BIO
15+ years in SEO
3+ years working in
cannabis niche
Founder at
SeoProfy/MjSeo (150+
employees' company that
focuses only on SEO
traffic for 200+
clients)
Experience in the most
competitive niches like
personal injury and car
accident lawyers, auto
insurance, iGaming, web
hosting, credit cards,
crypto and many others

3. Table of contents
The Value of
organic traffic
from Google
How to rank in
Google: Data
Driven Approach
How to set up the
process and
deliver results

4. The real value of
organic traffic
from Google
No Google Ads
No Facebook Ads
Only google my
business (local) and
organic traffic

15. Right keywords
and search
volume matters
the most

18. First, you need to understand how
your potential buyers Google

19. It’s a lot of SEO
tools that can
help you
Ahrefs
SemRush
KWFinder
SearchMetrics
Answerthepublic

20. And it’s easy,
because you can
already look at
successful
competitors

22. Let’s say we want
to rank for
“dispensary Los
Angeles”

23. I will show you the Data Driven
process to make right SEO
decisions fast

27. All I need to
know in the
begining
How many
backlinks
What's the age
of the domains
How long (and
optimized) is
the content
What’s the
TRUST
competitors
have overall

28. Let’s see

29. Let’s make it a bit more accurate

30. So, what do we see?
Backlinks – 373
Average domain age – 7 years
Content – 746 words

31. But what does this mean?
All SEO is
“mostly”
about:
Finding
right
keywords
Creating and
optimizing
content
And building
trust with
backlinks

32. For example

33. Also, they
have 462
pages

34. Let's see what
kind of backlinks
they build

37. What does this mean?

39. As you see
Some
mentions/backlinks
from top Los
Angeles news
websites
Some from top
listings
And many others

40. In a simple way,
to rank for the
terms like
“dispensary Los
Angeles” you
need:
About 400 backlinks: 40-
50% from local news
websites, 20% from local
listings, and other types
of backlinks
Domain that’s not new:
average domain age is 7
years, and Google in most
cases do no trust new web
sites, it takes time, or
you start with aged domain
name
It will take at minimum 9-
12 month to rank this term
TOP 10 (first page) in
Google, if you go
aggressively with backlinks
and content

41. Cons in cannabis
niche
Website owners beware
linking to cannabis
websites
So, it takes way more time
to research and outreach
good link prospects that
will mention you
And the price to get it
also higher

42. Data Driven SEO
is
When you get right
data
Analyze in
properly
And only then make
strategy and a
plan

43. Average SEO
team look’s like
Senior SEO
Content manager
Outreach specialist
Link builder
Project manager

44. And of course
BUDGET FOR LINKS BUDGET FOR
CONTENT
BUDGET FOR
DEVELOPERS

45. When SEO can be
you #1 source of
getting new client’s,
you better be serious
about it

46. So again:
Get the
right data
Analyze it
Get
numbers
See if you
can handle
it
Set up
workflow
process
Get
results
Scale

47. To get free SEO
audit
• 1. Go to
https://mjseo.agency and
request a quote
• 2. Or email us:
hello@mjseo.agency

48. Thank you for your
attention!
Victor Karpenko
Website: https://mjseo.agency/
Email: hello@mjseo.agency
Linkedin:
https://www.linkedin.com/company/mjseo-agency/
Facebook: https://www.facebook.com/mjseo.agency