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1. The Future of Search Engine Rankings

2. How do you plan for future changes in search engine
rankings?

3. It would be great to have a crystal ball, prying into the
plans of the search engines and how they may change
weights of algorithms and the like.

4. For those of little SE understanding, algorithms are
formulas or rules set up by SE's to determine ranking.
Each rule then has a different weight or percentage of
importance assigned to it. A good example of this is
currently Google's high weighting of linking over all
other factors or rules.

5. So knowing this how do we get ahead of the game?

6. Do we simply keep up with the Jones (Google) in current
time and not worry about future changes? Or do we
allow for future changes in algorithms so we don't have
to go changing thousands of pages later on?

7. For me I will take the later.... and this is how it's done...

8. We simply build in all factors that the SE's currently rank
sites on, a few they may use into the future and
concentrate on ones that are the most sensible.... here is
a list

9. domain name >> the name itself, length of registration
past and future

10. domain hosting >> good hosting network. different ip
range for mininets/virtual real estate

11. meta tags >> title, keywords, description

12. on page >> keyword density, headers, alt tags, outbound
links, outbound link text, site map, less graphics, no
flash or frames

13. visitor usability >> fast loading, good content, good
navigation, search equipped, site map

14. html >> w3c compliant

15. directories >> dmoz & yahoo, local, industry specific,
large generic

16. linking >> inbound links, reciprocal links, domain & text
linking (spread), same/similar industries (semantic
latent indexing), no linking for bad neighborhoods or
sites, quantity & quality of links, where links are placed
on the page, link density, ip class/range

17. I'm sure there are a few others that I could add to this
list however on the whole currently this is it.

18. If you include all of these items into building your next
web page and sites, no matter how the SE's decide to
change their algorithms by giving one factor a higher
importance over another, you will be in good stead to
keeping up top rankings.

19. Like anything else, high search engine ranking is not
rocket science! You just have to know the rules and then
do the work.

20. Start with one keyword or phrase, do the research,
implement a plan, do the work, get the high ranking and
then move onto the next keyword or phrase.....

21. And if you want a huge head start, there's some great
info out on fast SEO ranking.

22. Happy rankings....

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30800