Virtual Communities: The Experiences of the Peripheral Youth in using New Media tools for Creative Participation and Representation Juby John Eipe, Titto VargheseDr. Arulselvan S. & Dr Nivedhitha D.
• Social networking via internet• instrumental in building online communities – “Pondicherry University” – “Student’s Voice for Democracy in Pondicherry University” – “Malayali Pondicherry University” (MPU)• platform for cultural exchanges in the form of text, pictures, videos and their combinations
Methodology• Content Analysis of the posts in the MPU Facebook community – from November 20 to 30, 2011• Posts categorised based on – the format of the posting – the language – the content – the number of comments and likes received – the day of posting• members of the community interviewed
• Agenda set by the active participants in favour of a particular view point• sharp criticisms and endorsements of different ideas and ideologies• post multimodal content with hyperlinks to other websites, discussion forums and Facebook pages with an objective to promote certain causes
• Evolving agenda• sharing content and initiating discussions on diverse issues• urge the members to promote the cause by taking up various campaigns in the virtual world – like putting up a common ‘profile picture’ projecting the cause and in the real world by participating in “protests” and educating “others” about the cause.
• Range of Content• not unanimous in their opinions always• discuss, debate, argue and even fight virtually without crossing the boundaries of propriety
empower and encourage theparticipants to move towards the core, away from the margins
Cultural exchanges in the form of debates, discussions