The document discusses marketing strategies of Bharti Airtel in Northeast India. It provides details on Airtel's history and operations in India and abroad. The document then analyzes Airtel's strategies around product, price, distribution, advertising and sales promotion. It also examines Airtel's strategies specifically in the Northeast region of India. Finally, the document outlines a study conducted on Airtel's customers in the Northeast to understand their preferences and identify opportunities for improvement.

1. Marketing
Strategies of
Bharti Airtel
In
Northeast
Presented By:
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BM-xxxxx

2. Airtel is a name that connects India with millions of people all over
the world with millions of people in India
Founded in 1986 by Sunil Bharti Mittal, the company was the first
in India to offer push button telephones, when the rest of the
country was still using rotary phones.
The first partnership they had was with Siemens AG of Germany,
and they started making push-button landlines in India rather than
importing it from Taiwan
Launched Cellular service in Delhi on November, 1995
In 1997 , Airtel started expanded its network across India

3. Operations in 18 countries across Asia and Africa
Airtel operates in India, Sri Lanka, Bangladesh, a few countries in
African continent and the Channel Islands
Its area of operations includes:
• The Indian Subcontinent:
• Airtel India, in India
• Airtel Sri Lanka, in Sri Lanka
• Airtel Bangladesh, in Bangladesh
• Airtel Africa, which operates in 17 African countries:
• The British Crown Dependency islands of Jersey and Guernsey,
under the brand name Airtel-Vodafone, through an agreement with
Vodafone.

4. Mobile Services
Airtel Money
Digital TV Services
Mi-Fi

6. Product
Price
Distribution
Advertising
Sales Promotion

7. Strategies in the Northeast
Assam
Northeast 1
Northeast 2
Upper Assam

9. To study the importance and development of
telecommunication industry in today’s scenario.
To understand the various Marketing Strategies
which Airtel has adopted to survive in highly
competitive cell phone industry

10. Descriptive Research
Types of Data Collected
 Primary Sources
 Secondary Sources
Research Tool
 Questionnaire
 Data Collection – convenience sampling
 Sample Size- 101

11. 18-22
15%
23-27
63%
28-32
15%
33 Above
8%
AGE
Prepaid
70%
Postpaid
31%
WHICH TYPE OF CONNECTION DO
YOU PREFER

12. Yes
56%
No
45%
ARE YOU USING ANY
SERVICE PROVIDER
INSTEAD OF AIRTEL
100-200
9%
200-300
23%
300-400
30%
400 Above
39%
HOW MUCH MONEY DO YOU
SPEND PER MONTH?

13. 0
10
20
30
40
50
60
70
Brand
Credibility
Price and
Offers
After Sales
Services
Networks Voice
Clearity
Value for
Money
Value
Added
Services
Rate the following statements on your level of
agreement on the scale of
(Highly Satisfied to Highly Dissatisfied)
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

14. 18.80%
12.90%
15.80%
14.90%
28.70%
1%
1%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
SERVICES
TRANSPARENCY IN BILLS
CALL CLARITY
TARIFF PLANS
NETWORK
THE PRICE ARE TOO HIGH
INTERNET
VLAUE OF NET PACK
Suggest features you think needs improvement

15. • OPPORTUN
ITY• THREAT
• WEAKNESS• STRENGTH
High Brand
Equity
Extensive
Infrastructure
Strategic
Alliances
Price
pressures
Strategic
Partnership
VAS
LTE
Competitor
MNP

16. Recommendation
Price
Customer values
Geographical location

17.  From above the details I conclude that 44% Airtel users preferred to
remain with Airtel. Also good no. of users who were willing to switch
from their respective subscribers showed interest in Airtel
 With a few changes in its schemes there is bright future for the
company