Airtel 7 P's

2. Industry Profile
• The telecommunications sector comprises companies that
make communication possible on a global scale whether
through the phone or internet. ... The largest companies in the
sector are wireless operators, satellite companies, cable
companies and internet service providers
• Telecommunications is a mammoth industry , comprising
companies that make hardware , produce software, and
provide services.

3. About AIRTEL
• Corporate Office- New Delhi.
• Established in- 1986.
• Business- Telecommunication & Satellite T.V.
• Website- www.airtel.in.
• Airtel is the world’s 3rd largest mobile telecommunication Indian
MNC operating in 20 countries across Asia & Africa. Airtel has
presence in 22 telecom circles across India & is India’s largest
integrated telecom service provider.

4. • Mission –“Hunger to win customers for life.”
• Vision- “Our vision is to enrich the lives of our
customers. Our obsession is to win customers for life
through an exceptional experience.”
• Tagline – “The Smartphone Network”

5. Marketing Mix
• Product
• Price
• Place
• Promotion
• People
• Process
• Physical Evidence

6. Products
• Airtel Pre-paid services
• Airtel Post-paid services
• Value added services like instant balance inquiry, caller line identification, 24
hour recharge facility, multimedia messaging service, call wait & call Hold,
Caller divert, Airtel Live portal
• SMS based information services
• Voice mail services
• Hello tunes, Ring tones,
• Ringtones and hello tunes offers
• Easy post-pay bill payment solutions
• Enterprise Solutions

7. Price
• Competitive pricing strategy
• Also provides flexible pricing mechanism depending on the
prevailing market conditions.
• “The make my plan” introduced by Airtel was a smart strategy
as customers could now modify their plan as they see fit.

8. Place
• It has a wide and extensive presence even in the remotest
areas.
• Airtel customer care touch points.
• Distributors Like:
E.g., Paan Shops, Grocery stores, Chemist, Outlet, etc.

9. Promotion
• Airtel engages in aggressive marketing strategy ranging from
traditional print media to social network marketing. However, the
company’s recent rebranding efforts bombed in the market and
were not received positively. The company also engages in large
scale TV and print advertising.
• Uses ATL and BTL activities
• Makes an effort to go regional
• Have good word of mouth and a good brand image second only to
Vodafone

10. People
• Total employees 25616
• Dedicated and passionate work force.
• One of the best customer support.

11. Process
• Process is easily available and customer can avail it
easily.

12. Customer Relationship
Management
• Loyal CR managers
• Call Management.
• Mail and messaging.
• Operator Services.