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Soft drinks


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Its a brief about soft drink industry

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Soft drinks

  1. 1. Soft Drinks Industry
  2. 2. What is soft drink?Soft drinks by definition are carbonateddrinks that are non-alcoholic.It’s a beverage that typically containswater, sweetener, and a flavoring agent.
  3. 3. History• 17th century discovery of carbonated water and term soft drink was coined.• 1886 Dr. John S. Pemberton invented "Coca- Cola" in Atlanta, Georgia.• Evolution
  4. 4. Top soft drink companies thanda mathlab cocacola yen dil maange more
  5. 5. Soft drink market in india• The Indian carbonated industry is worth Rs 60billion.• The total market is estimated to be around 284 million crates
  6. 6. Market Growth Rates• 1990-91 - 1996-97 9.4%• 1996-97 - 2001-02 7.8%• 2001-02 - 2006-07 6.5%• 2004-05 - 2009-10 5.4%• 2009-10 - 2014-15 3.5%
  7. 7. Did you know..?• Employees 125000• Coca-Cola operates through 35 plants and PepsiCo has 20 plants• About 10% of soda flavors contain BVO, or brominated vegetable oil, which is banned by the World Health organization and 100 countries.
  8. 8. Advantages• It also supports growth of industries like glass, refrigeration, transportation, paper and sugar.• PET is the fastest growing type of packaging.
  9. 9. THANK YOU…!