This document provides an overview of Airtel's business segments and target markets. It discusses Airtel's services across telecom, TV, internet, and enterprise/government sectors. It also outlines Airtel's geographic presence in Asia and Africa as well as its strategy to target different consumer groups in India based on factors like location, usage, age, and gender. The document highlights some of Airtel's branding campaigns and sponsorships aimed at appealing to youth and positioning itself as a reliable partner for businesses.

1. Pushpak Elleedu (BG 31)
Karthik Gummadi(BG 30)

2. AIRTEL
Phone
Post-paid
Mobile
Prepaid
Mobile
Landline
Telephony
TV
IPTV
Digital TV
Airtel
Movies
Internet
Broadband
Internet
GPRS
3G
4G LTE
Airtel Shop
Airtel Gifts
Airtel
Money.
Mobiles
Laptops
TV
Landline
phones
mobile
accessories
computer
accessories
Airtel Live
Music
Cricket
Games
Astrology
Antivirus
Hello tunes
News
Alerts
Personal

3. Airtel
Enterprise and
government
Voice
Date
Application media
Applications and
solutions
Integrated
management
solutions
Emerging
Business
Data & IP
Voice
Business
application
Data centre and
managed service
Digital media
Global
Business
Global Voice
Global coverage
Global digital
media
Global data
Global interested
managed
solutions
Corporate

4.  On the basis of Geography.
Asia
Africa
 On basis of countries. 21 Countries.
 Indian market is Divided into 22 Telecom regions.
 Subdivided states category into Metro circles or A, B and C
circles based on population being serviced.
 Further divided based on Personal use or Corporate use.

5.  Corporate people and Business with Corporate plans.
 Targeted youth by introducing “YOUTOPIA” and
“My Buddy” plans.
 Targeted women's and senior citizen’s by introducing
post paid plans.
 Targeting cost conscious consumers with cost cutting
plans and SMS pack plans.

6.  Tagline “Dil jo chahe pass laye”.
 Change of symbol so as to appeal to global consumers.
 Aspirational and life style brand.
 Positioned towards youth with commercials such as
o “Har ek Friend Jharoori ho tha hai”.
o Race Partnership for 2012 Formula One Airtel Indian Grand Prix.
o “Airtel Rising Stars” football sponsorship.
 Positioned in corporate segment as a reliable brand with
high quality services.