• Airtel was founded in 1985 .• Until September 2004, we have known Airtel as Touchtel .• Bharti Airtel, formerly known as Bharti Tele- Ventures Limited (BTVL) is Indias largest .• And not to our surprise it’s the Worlds third largest cellular service provider with more than 600 million subscribers as of December 2011.
SUNIL BHARTI MITTAL started his career at a young age of 18after graduating from PUNJAB UNIVERSITY .He is the CHAIRMAN and MANAGING DIRECTOR since october2001An alumni of HAVARAD UNIVERSITY BUISSNESS SCHOOLHe was also Awarded by PADMA BHUSHANBeing conferred by the degree of DOCTER by G B PANTUNIVERSITY .Also awarded by INSEAD Business Leader Award 2011 .
COMPANY’S VISION# TO PROVIDE GLOBAL TELECOMSERVICES AND HAVE DELIGHTCUSTMERS COMPANY’S MISSION #ERROR FREE SERVICE DELIVERY #INNOVATIVE PRODUCTS #COST EFFICIENCY
Airtel was one of the first telecom providers to bring broadband connection to India. It is the 3rd largest wireless operator in world . Largest telecom company listed on stock exchange . It is the largest fixed line operators in india . Airtel won “TECHIES AWARD” for 4 consecutive years 1997 – 2000 . It is present in more than 2000 towns in india. It also introduced paperless recharging facility for prepaid customer . Also awarded from “VOICE AND DATA AWARD” for being India’s largest service providers in india .
It is have ventured into every aspect of telecommunications : landline, mobile communication, broadband internet, dial up internet, digital TV, Calling cards, GPRS
AIRTEL CONNECTIONS• -PREPAID• -POSTPAIDAIRTEL DATA CARDSAIRTEL CALLING CARDSAIRTEL BROADBANDAIRTEL FIXED LINESAIRTEL BLACKBERRY PHONESAIRTEL I PHONES
Bharti Airtel has changed its brand identity, launched a New Logo, New signature tone. The company has also announced that they have crossed 200 Million GSM Subscribers, which strengthen its global presence and leadership in telecom sector . Launching the new brand identity of company, Sunil Bharti Mittal, Chairman and Managing Director : “Today, as it expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. ” It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa
The AIRTEL subscriber base according to TRAI –Telecom Regulatory Authority of India was :Madhya pradesh -7,690,609Chennai -2,133,677Mumbai - 2,791,963Kolkata - 2,456,896Gujarat – 3,981,812Andhra pradesh – 8,892,812Karnataka – 9,820,812Tamil nadu – 6,003,040Kerala - 2,169,633Delhi - 4,671,177
The company has several first to its credit…..The first to launch roaming service on pre-paid in the country .The first to launch 32k sim cards.The first in asia to deploy voice quality enhancers to improve voicequality and acousticsIt was the first company to introduce push button phones in india .The first telecom company in the WORLD to receive theISO 9001:2000 certification from British Standards Institue .
Airtel’s another strong point is their prompt customer service and follow up. Customer’s complaint calls were attended at times in less than an hour and we cannot expect such a service level from other service providers . Airtel also stood for reliable broadband connectivity and decent internet connection speed. Airtel offers premium service at a price that can be afforded; it is yet match BSNL on the pricing. However, as a private telecom company they have their own constrictions in terms of offering their services at a further lower price. When compared to the other private telecom companies such as Reliance or Tata Indicom, Airtel is more competitive.
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With the Airtel Broadband TV, customers can watch TV without any requirement to buy an TV or getting a cable connection/set top box/air anteNna. For watching Broadband TV, Airtel Broadband subscribers have to buy subscription packs. The subscription packsare available at starting price of Rs. 49, which offers 28 Live TV channels of genres, languages which includes UTV Bindass etc.