1. Advert Analysis

2. Due to her head covering her name this suggests
that she is already an established artist, therefore
having a fan base that would recognise her.
The colours have been cleverly chosen as they all
contrast against the background, by doing this they
stand out and attract the audiences attention.
Lana wears a red brassiere underneath her top, this
could connote that she has a dangerous side to her.
Lana also wears red lipstick which links to
Mulvey’s theory of the ‘male gaze’ , this attracts her
male attention here.
The background is fairly minimalistic, this adhere to
her music videos as they tend to be quite simple,
this therefore reflects her as an artist. As her genre is
quite nostalgic the sky looks quite dreamy, which
links to this.
The colour of the background and the font on
the top half of the magazine is the opposite to
the bottom, therefore balancing the colour out.
In addition, the audiences attention is directed
at the middle where Lana’s face is.

3. Lana’s name is significantly larger than the album
name, this may suggest she is still trying to gain a
larger fan base and be discovered. The ‘Album Out
30th January includes ‘’Video Games’ ‘Blue Jeans’ &
Born to Die’ are her most popular songs from this
album, this therefore entices an audience who are
fans of these songs. By doing this she gains a larger
fan following
Direct address is used as Lana looks into the camera,
this engage with the audience drawing in their
attention. The camera is slightly looking up at Lana
which could suggest that her younger fans aspire to
be like her.
This advertisement links to the album cover as this
is exactly the same, therefore this creates synergy as
her audience would easily recognise this. Cross
media convergence could be used by her younger
fans as they use a significant amount of social
media, therefore spreading awareness of her new
album. Furthermore her website
LANADELREY.COM supports this.

4. Oasis’s iconic brand identity is placed at the top
so the audience can identify them easily. This
logo is the bands brand identity as this is what
fans recognise them by, therefore by placing this
on albums and adverts the audience will
instantly been drawn to this. In addition, the
logo is sold on t-shirts, badges and posters
which also promotes the band.
Cross media convergence can be used as the
poster features a website
http://www.Oasisnet.com which can be
accessed to see tour dates and further
information.
The album title ‘Be Here Now’ is in white this
is because this colour contrasts with the
background which therefore stands out to the
audience.
This photograph is also used on the album,
as a result of this synergy is created linking
the two through the image. By doing this
the audience can simply distinguish their
album.
The car in the water can suggest the bands
personalities are reckless as this is unusual
and irresponsible. Furthermore, this image is
unique due to the fact it is very outgoing,
this draws in the audiences attention even if
they aren’t fans.
Here shows the different types of ways the
audience can listen to the music. Indie music
often releases albums on vinyl this could
therefore intrigue an audience who listen to
these.

5. The Vaccines album cover art is used in the
background of this advert, they’ve done this
as it creates synergy between both. The
same font from the album title has been
used here, although the colour has been
altered to a pin which still links to the
advert creating synergy. Furthermore, this
attracts fans of the band as they would
recognise this image. They have altered the
colour of the image to pink, this could
indicate they are targeting a new female fan
base as they are quite a masculine band.
The album name ‘What did you expect
from The Vaccines’ is the main feature on
this page as . As the writing is black this
stands out against the pink background,
you can see a colour scheme has been
created here.
The date of the album release is located inside
a thin lined box, this has been done so that the
audiences attention is drawn here as this is an
important feature.
The genre of the advert can easily be
identified due to the reviews from
magazines. The magazines stated are all of
Indie Rock genre, therefore fans of the
magazines and genre may buy this album.
The magazines gave a 4 star rating this
shows the audience that this is worth
listening to.

6. The album name is in red, this is the only
colour that is used on the front as this draws
in. The black and white both contrast of one
another therefore catching the eye of the
audience.
The photograph that is used on the
advert is the same as the album, as a
result this creates synergy linking the
two together. Furthermore this would
help the audience as they’d recognise
the two and link them together. The
image is also in black and white. The
band look to be relaxed this could
suggest the type of music they produce.
The name of the band is significantly large,
this could suggest that the band don’t have a
vast audience and that they’re not well known.
The advert features a Brit award stamp which
implies that they are a popular band as they
won an award for their music. By including
this on their advert they will gain more
attention and create a larger following.
Cross media convergence is used as the
advert features the bands website. A buzz
word ‘Exclusive’ is used to intrigue the
audience as this shows they have never seen
before content.