The document outlines the 12th Annual Second Street Awards, celebrating outstanding promotions and email campaigns across various categories, including 'Best Advertiser Lead-Gen Campaign' and 'Best Email Newsletter Campaign.' The awards recognize initiatives across multiple markets and include both purpose and technical awards, with specific winners named for each category. Additionally, participants can engage in a live Q&A during the accompanying webinar.

1. Second Street
Awards
The 12th Annual
Webinar starting shortly…

2. Second Street
Awards
The 12th Annual

3. First things first…
Liz Huff
Director of Customer
Success
Julie Foley
Senior Customer Success
Manager
Julia Miller
Customer Success
Representative
Tim D’Avis
Senior Digital Strategy
Consultant

4. Second Street
Awards
The 12th Annual

5. The Categories
Purpose Awards
Best Advertiser Lead-Gen Campaign
Best ‘Best Of’ Ballot
Best Branded Content Campaign
Best COVID-Inspired Campaign
Best Editorial & Programming Campaign
Best Email Newsletter Campaign
Best List-Builder Campaign
Best National Sweepstakes Campaign
Best Recurring Revenue Campaign
Best Sponsored Campaign
Technical Awards
Best Advertiser Showcase
Best Birthday Campaign
Best Email Campaign
Best Event Sign-Up
Best Niche Ballot
Best Photo Contest
Best Poll
Best Quiz
Best Sweepstakes
Best Video Contest
Best Voting Bracket
Program Awards
Best Advertiser Program
Best Email Program
Best Small Market Program
Best Mid-Size Market Program
Best Large Market Program
Best Groupwide Strategy
Campaign of the Year

6. Do you have
questions?
Ask in the GoToWebinar
Panel during the webinar,
and we will answer them at
the end!

7. Chat NOW with
Success!
lab.secondstreet.com
10am - 4pm CT,
Monday-Friday

8. Purpose &
Technical Awards
Recognizing the best promotions and email campaigns

9. Best COVID-Inspired
Campaign
Purpose Award

10. Community Over
Crisis
The Sumter Item
Sumter, SC

11. AutoNation
Mask Up
South Florida Sun Sentinel
Fort Lauderdale, FL

12. #SupportLocal
Sweepstakes
WMEE-FM & WGHQ-FM
Fort Wayne, IN

13. Park City
Community
Bulletin Board
Park Record
Park City, UT

14. Salute to Healthcare
Workers & Emergency
Personnel
Renda Broadcasting
Indiana, PA

15. And the winner is…
Chime in for
Changemakers
Gannett
McLean, VA

16. Best Photo Contest
Technical Award

17. Win a Free AC Unit with Installation
WBYR-FM
225 Acadian House $10K Kitchen Giveaway
225 Magazine
Michigan Wildlife Council Fishing Photo Contest
Detroit Free Press
Backyard Makeover & Miracle on Your Street
The Daily News
secondstreet.com/2021photos

18. And the winner is…
Military Photo
Contest Projects
Pittsburgh Post-Gazette
Pittsburgh, PA

19. Best Email
Newsletter Campaign
Purpose Award

20. Coronavirus News
Southeast Missourian
Cape Girardeau, MO

21. Bengals
Newsletter
WKRC-TV
Cincinnati, OH

22. Weekender
Durham Magazine
Chapel Hill, NC

23. And the winner is…
From the
Newsroom
Green Valley News
Green Valley, AZ

24. Best Sweepstakes
Technical Award

25. Wild & Wonderful Summer Getaway Giveaway
New South Media
2020 Blue Water Spa Refresh & Restore
WRAL-TV
The FUGE Wedding Reception Sweepstakes
Bucks County Courier Times
Mr. Electric LED Landscape Lighting Giveaway
WMEE-FM
secondstreet.com/2021sweepstakes

26. And the winner is…
Traeger Grill
Giveaway
Citrus County Chronicle
Crystal River, FL

27. Best Quiz
Technical Award

28. Who’s Your Dave & Chuck Lockdown Twin?
WRIF-FM
Test Your Medicare Knowledge
Palm Beach Post
Summer of Gordon – Name the Ingredient
WFXG-TV
Financial Preparedness Quiz
syracuse.com
secondstreet.com/2021quizzes

29. And the winner is…
Test Your Home
Buying IQ
KLQQ-FM
Clearmont, WY

30. Best Advertiser
Lead-Gen Campaign
Purpose Award

31. The Great 2020 Gas
Giveaway
Federated Ft. Wayne
Ft. Wayne, IN

32. Toilet Topper
Giveaway
WKBT-TV
La Crosse, WI

33. Montcalm Community
College Stay Close,
Go Far
The Daily News
Greenville, MI

34. Spice Hunter
Campaign
St. Louis Magazine
St. Louis, MO

35. And the winner is…
Air Conditioning
Sweepstakes
Fort Collins Coloradoan
Fort Collins, CO

36. Best Niche Ballot
Technical Award

37. Salute to Nurses
The Oklahoman
Best in Business 2020
Colorado Springs Business Journal
Hannaford Recipe Contest
Keene Sentinel
HighSchoolOT Honors
WRAL-TV
secondstreet.com/2021nicheballots

38. And the winner is…
Best Wedding Services
in Calgary
Avenue Calgary
Calgary, AB

39. Best Sponsored Campaign
Purpose Award

40. 2020 Coors Light Pro
Football Contest
Leighton St. Cloud
St. Cloud, MN

41. Support Local
Restaurants
Times Colonist
Victoria, BC

42. #inUTAH Bracket
Challenge
KSFI-FM
Salt Lake City, UT

43. Volunteers Count
KXLY-TV
Spokane, WA

44. And the winner is…
Philadelphia’s Virtual
Dog Walk
WMGK-FM
Philadelphia, PA

45. Best Email Campaign
Technical Award

46. Community Marketing Grant Email
The Taos News
Enter to Win: Bob Seger Prize Pack
WCSX-FM
Warehouse Liquidation Sale
KY3-TV
secondstreet.com/2021emails

47. And the winner is…
Country 102.5 Artist
Targeted Emails
WKLB-FM
Boston, MA

48. Best Editorial &
Programming Campaign
Purpose Award

49. Chicago Madness: Best
Moments in Chicago
Sports History
WGN-TV
Chicago, IL

50. Florida Covid-19
Lockdown Poll
Northwest Florida
Daily News
Fort Walton Beach, FL

51. Father’s Day ”Dad
Jokes” Sweepstakes
WDAF-TV
Kansas City, MO

52. Music to My Beers –
Beer Bracketology
WRBR-FM
South Bend, IN

53. And the winner is…
Dave & Chuck
Fan Feud
WRIF-FM
Detroit, MI

54. Best Event Sign-Up
Technical Award

55. Teddy Bear Clinic
Fredericksburg Parent and Family
Be Well 2020 Campaign
St. Louis Magazine
Back to School: Coping with Anxiety
KPRC-TV
Voters’ Choice Awards Virtual Event
WRAL-TV
secondstreet.com/2021events

56. And the winner is…
Women’s Virtual
Expo
News Tribune
La Salle, IL

57. Best Branded
Content Campaign
Purpose Award

58. AAA College
Admissions Guide –
Financing College
Newsday
Melville, NY

59. Revolution Farms
Lettuce Campaign
GRKids.com
Grand Rapids, MI

60. Human Trafficking
Quiz
The Daily Sentinel
Grand Junction, CO

61. 2020 Census Quiz
Pocono Record
Stroudsburg, PA

62. And the winner is…
Culligan Water
Trivia Quiz
KAVU-TV
Victoria, TX

63. Best Voting Bracket
Technical Award

64. ROH Bracket of Honor
Ring of Honor
Card of the Month Bracket
Creative Scrapbooker
STL Sports Showdown
St. Louis Post-Dispatch
Christmas Movie Bracket
WDIV-TV
secondstreet.com/2021brackets

65. And the winner is…
Mutt Madness
WKML-FM
Fayetteville, NC

66. Best ‘Best Of’ Ballot
Purpose Award

67. Best of NOCO
NOCO Style
Loveland, CO

68. Best of Palm Beach
Palm Beach Post
West Palm Beach, FL

69. B1039 Palm Awards
WXKB-FM
Estero, FL

70. 2020 Best of the Best
Chattanooga Times Free
Press
Chattanooga, TN

71. And the winner is…
Readers’ Choice
Billings Gazette
Billings, MT

72. Best Advertiser Showcase
Technical Award

73. Hurricane Expo
Sun Coast Media Group
12 Days of Christmas Giveaways
WILX-TV
Now Hiring – Job Fair
Chattanooga Times Free Press
secondstreet.com/2021showcases

74. And the winner is…
Virtual Home and
Garden Show
Leighton Alexandria
Alexandria, MN

75. Best Poll
Technical Award

76. Blitz Game of the Week Polls
WOI-TV
Drag Queens Reading at the Library Poll
Idaho State Journal
The Fluoride Poll
KXLY-TV
Hash House A-Go-Go | Offensive Lineman of the Year
KHKR-AM
secondstreet.com/2021polls

77. And the winner is…
Editorial Polls
Series
Chattanooga Times Free
Press
Chattanooga, TN

78. Best National
Sweepstakes Campaign
Purpose Award

79. The Great Auto
Sweepstakes!
Pocono Record
Stroudsburg, PA

80. The Bear’s Bankroll
WRBR-FM
South Bend, IN

81. Groceries for a Year
KNDE-FM
College Station, TX

82. $15K Sweeps
WBFF-TV
Baltimore, MD

83. And the winner is…
Gary & Nelson’s
$15,000 Year End
Bonus
KFGE-FM
Lincoln, NE

84. Best Birthday Campaign
Technical Award

85. WGN-TV
Chicago, IL
Distinctly Montana Magazine
Bozeman, MT
Beasley Philadelphia
Philadelphia, PA
Daily Herald
Chicago, IL
secondstreet.com/2021birthday

86. And the winner is…
WTTS-FM
Indianapolis, IN

87. Best List-Builder
Campaign
Purpose Award

88. Million Dollar
Mondays
WBYT-FM
Mishawaka, IN

89. Taco Madness
Bracket
Austin Monthly
Austin, TX

90. Cover Kids Search
MetroFamily
Oklahoma City, OK

91. And the winner is…
The Great Grocery
& Gas Giveaway
WJHL-TV
Johnson City, TN

92. Best Video Contest
Technical Award

93. Battle of the Bands
Folio Weekly
Rockin’ Wars 2020
WCSX-FM
My Kids Got Talent
Daily Journal
Thank a Nurse
Austin American Statesman
secondstreet.com/2021videos

94. And the winner is…
Oh Say Can You
Sing
WJXT-TV
Jacksonville, FL

95. Best Recurring
Revenue Campaign
Purpose Award

96. Baptist Health Juice
Quiz Campaign
WJXT-TV
Jacksonville, FL

97. Amazing Teachers
Ocala Star &
Gainesville Sun
Ocala & Gainesville, FL

98. St. Louis Hometown
Champions
St. Louis Magazine
St. Louis, MO

99. And the winner is…
All Things
Culinary & Ozarks
Big Bites
KYTV-TV
Springfield, MO

100. Program Awards
Companies whose overall strategies rose above the rest

101. Best Email Program
Program Award

102. Best Email
Program
Runners-Up

103. Best Email
Program
Winner

104. Best Advertiser Program
Program Award

105. Best
Advertiser
Program
Runners-Up

106. Best
Advertiser
Program
Winner

107. Best
Small Market Program
Program Award

108. Best Small
Market
Program
Runners-Up

109. Best Small
Market
Program
Winner

110. Best Mid-Size Market
Program
Program Award

111. Best Mid-
Size Market
Program
Runners-Up

112. Best Mid-
Size Market
Program
Winner

113. Best
Large Market Program
Program Award

114. Best Large
Market
Program
Runners-Up

115. Best Large
Market
Program
Winner

116. Best Groupwide Strategy
Program Awards

117. Best
Groupwide
Strategy
Runners-Up

118. Best
Groupwide
Strategy
Winner

119. Campaign of the Year
The best of the best

120. Campaign
of the Year
Winner
Community Photo Campaign
The Pilot
Southern Pines, NC

121. Second Street
Awards
The 12th Annual