Planning your digital marketing 2017
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We recently held a talk at the Lichfield & Tamworth Business Show at Drayton Manor in November 2017. The presentation is on the 5 W's of Marketing for Effective Marketing Plan
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Planning your digital marketing 2017
- 1. Planning Digital marketing James Blackman Managing Partner Cocoonfxmedia Ltd
- 2. Implementation WEB DESIGN | WEB DEVELOPMENT | SEO | SEM | DESIGN 5 W’s of Marketing
- 3. Why WEB DESIGN | WEB DEVELOPMENT | SEO | SEM | DESIGN • Why are you planning to marketing • What do you expect from the plan • Increase Sales • Brand Awareness
- 4. Who • Who do you want to Target • Who do you want to work • Who do they look like
- 5. What • What service/product do they need • What are the benefit you’re going to bring • What does the target look like • What are they likely to spend • What timescale • What are the main touch points
- 6. When WEB DESIGN | WEB DEVELOPMENT | SEO | SEM | DESIGN • When you going to market • How long is the campaign going to last • Touch points - at least 7 and when?
- 7. Where WEB DESIGN | WEB DEVELOPMENT | SEO | SEM | DESIGN • Where will you marketing? • Which channels are you going to use? • What channels do your targets use?
- 8. What we can provide • Marketing Strategies • Online Strategies • Website Design & Development • Search Engine Optimisation • Audits • Content Writing • Google Adwords/BING Adwords • Design for print(Logos, Brochures, Business Cards etc…) WEB DESIGN | WEB DEVELOPMENT | SEO | SEM | DESIGN
- 9. ‘The key question is not whether to deploy Internet technology – companies have no choice if they want to stay competitive – but how to deploy it.’ WEB DESIGN | WEB DEVELOPMENT | SEO | SEM | DESIGN
Editor's Notes
- The 5 W’s of marketing are extremely important when it comes to planning how your going to market a product or your business. It brings a clear propose to your marketing and helps formulate a structured plan on how your going to tackle and implement your marketing. https://www.cocoonfxmedia.co.uk/digital-marketing
- There has to be a reason why you are wanting to create a marketing strategy and why you need a plan. There will be reason why you need to plan that could be increasing sales of your products or making people recognise your company through brand positioning and brand awareness.
- You have now established why you want to market and established the type of marketing you want to do. You now need to identify who you want to market to. This will be a persona. This person will be referred to a name and they will have individual patterns on how they will be and interact with your brand. They will have a financial figure attached to them, they may have particular interests. A role within an organisaton. You may find that you have 2 or 5 different types of people who would have all different buying patterns and behavoirs.
- The persona will then have a service and you need to decide what this service is. You then need to look at how your product benefits your client, What they’re likely to spend and what kind of timescale it will take to win their business. What touch points are you going to use for example; direct mail, email marketing, brochures, blogs etc..
- When are you going to take this to market, how long are you going to market for. When are you going to use the touch points to market to them.
- Where you going to market your products, local papers, social media and which one. Are you going to use Google Adwords, business networks.
- Cocoonfxmedia Ltd is Lichfield based Digital Marketing company which helps business to achieve their marketing goals through measurable marketing solutions.