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Mia Voss & Denise Wakeman
How to Build Your Pet
Brand with Live Video
Events
AUTHORITY
CREDIBILITY
EXPERT
The Fastest Way To Get
Seen, Be Heard, Build Trust
And Connect With Your
Audience
Live Video
Denise Wakeman (and Pele)
• Online Biz Strategist
• Marketing on the Web
since 1996!
• Host of Adventures in
Visibility
• ...
Mia Voss
• YouTube Host
• Interviewer
Extraordinaire
• Host of The Mia
Connect Power Chat
• Brand Ambassador
• Animal Love...
Why Video?
Why Video for Your Pet Brand?
• Traffic
• Search engine ranking
• Authority
• Visibility
• Connection
Live video helps you create
intimacy and accelerates
engagement and growth of
your business.
Video Strategy
• Why you want to use live
video
• What goals you want to
achieve using video
• How can video best help
you...
Finding Your
Voice &
Message
Building Brands
You can build your brand with videos and photos 13
Building Brands
You can build your brand with videos and photos 14
Better Than TV
As humans we have an inherent drive to connect.
The moment we connect, you have my attention.
15
Video on the Go
10 Ways to Use Live Video
1. Speak to a large, global
audience
2. Collaborate on projects
3. Fundraisers
4. Interviews
5. ...
18
Tools – Streaming Video
• Google Hangout
• YouTube Live Video
• Livestream
• Meerkat / Periscope
• Upload to Instagram
& T...
Tools – Create Video
• Webcam
• Microphone
• Good lighting
• Nice background
Steps to Create a Video Show
PLAN First
• Purpose of Event
• Title of Event
• Date & Time
• Guests or not
• Public or Targ...
Steps to Setup a Video Show on G+
Set up Event
• Description
• Trailer Video or Image
• Images
• Banner
• Photos of Guests...
Pre-Show
All roads lead to your
event…
Use Social Media
Post-Show
Get the Most Out of Your Show
What’s Next?
FREE GIFT FOR YOU!
Complimentary
Access to
Standout & Shine!
The Art of Hosting
an Irresistible
Hangout Show
...
How to Build Your Pet Brand with Live Video Events
How to Build Your Pet Brand with Live Video Events
How to Build Your Pet Brand with Live Video Events
How to Build Your Pet Brand with Live Video Events
How to Build Your Pet Brand with Live Video Events
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How to Build Your Pet Brand with Live Video Events

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How to Build Your Pet Brand with Live Video Events
Presented by Mia Voss and Denise Wakeman

Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia Voss and Denise Wakeman, both experienced live video hosts, will cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion … Once you see the power of live video, you’ll be hooked!

Published in: Marketing
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How to Build Your Pet Brand with Live Video Events

  1. 1. Mia Voss & Denise Wakeman How to Build Your Pet Brand with Live Video Events
  2. 2. AUTHORITY
  3. 3. CREDIBILITY
  4. 4. EXPERT
  5. 5. The Fastest Way To Get Seen, Be Heard, Build Trust And Connect With Your Audience Live Video
  6. 6. Denise Wakeman (and Pele) • Online Biz Strategist • Marketing on the Web since 1996! • Host of Adventures in Visibility • Adventure Traveler • Cat Lover • @DeniseWakeman
  7. 7. Mia Voss • YouTube Host • Interviewer Extraordinaire • Host of The Mia Connect Power Chat • Brand Ambassador • Animal Lover • @TheMiaConnect
  8. 8. Why Video?
  9. 9. Why Video for Your Pet Brand? • Traffic • Search engine ranking • Authority • Visibility • Connection
  10. 10. Live video helps you create intimacy and accelerates engagement and growth of your business.
  11. 11. Video Strategy • Why you want to use live video • What goals you want to achieve using video • How can video best help your business grow • When you’re going to use live video (how often) 11
  12. 12. Finding Your Voice & Message
  13. 13. Building Brands You can build your brand with videos and photos 13
  14. 14. Building Brands You can build your brand with videos and photos 14
  15. 15. Better Than TV As humans we have an inherent drive to connect. The moment we connect, you have my attention. 15
  16. 16. Video on the Go
  17. 17. 10 Ways to Use Live Video 1. Speak to a large, global audience 2. Collaborate on projects 3. Fundraisers 4. Interviews 5. Training 6. Demo a product or service 7. Pet adoptions 8. Panel discussion 9. Customer service 10. Q&A with customers 17
  18. 18. 18
  19. 19. Tools – Streaming Video • Google Hangout • YouTube Live Video • Livestream • Meerkat / Periscope • Upload to Instagram & Twitter
  20. 20. Tools – Create Video • Webcam • Microphone • Good lighting • Nice background
  21. 21. Steps to Create a Video Show PLAN First • Purpose of Event • Title of Event • Date & Time • Guests or not • Public or Targeted Audience • Description of Event • Call to Action • Branding 21
  22. 22. Steps to Setup a Video Show on G+ Set up Event • Description • Trailer Video or Image • Images • Banner • Photos of Guests 22
  23. 23. Pre-Show All roads lead to your event…
  24. 24. Use Social Media
  25. 25. Post-Show
  26. 26. Get the Most Out of Your Show
  27. 27. What’s Next? FREE GIFT FOR YOU! Complimentary Access to Standout & Shine! The Art of Hosting an Irresistible Hangout Show DeniseWakeman.com/standout

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