The document discusses feedback received from the target audience for a synthpop music video and steps taken to improve the video based on that feedback. The target audience for the synthpop genre and video is 16-25 year olds. Initial feedback noted issues with editing, repetition of shots, and the use of color dust. To address this, the author made edits to improve the energetic flow, variety of shots, storyline continuity, and removed shots that did not fit. Later feedback from the target audience was positive, indicating the improvements made the video more appealing.

1. What have you learned from
your audience feedback
Daniela Zaharieva

2. Audiences
This might seem stereotypical
but a simple example of what
my audiences would look like is
on the left and a person that
would not enjoy synthpop genre
is on the right. The age
boundary would be from 16-25s
as this kind of music and media
text (video) is very energetic
and “load” in its presentation.
Furthermore to appeal to my
audiences I have produced and
energetic and entertaining music
video, due to colors used, the cast
who are young and audiences can
relay to them. Also the narrative is
rather intriguing and slightly “blurry”
which fits in with the genre ( and the
audiences) as they want to see
something new and unknown yet in
their comfort zone.

3. Accepting audiences “requests”
I have asked for request from my
supposed audiences through my
qualitative audience analysis and I
have followed the majority of their
requirements in order to appeal
to them.
The two main sources of
presentation were:
-a love story (more
“animalistic”/violent)
- Something symbolical- color dust

4. Steps to appealing to audience.
-The color dust – this is the main
abstract and ambiguous contribution
to the media text I have created. It is
a step closer to appealing to my
audiences as it reflects the genre of
synthpop.
-The love story is what contributes to the pop
part of the media text. Specifically in this shot
it is presented in a rather romantic and gentle
way which is a convention of pop music yet
mixed with the rest of the video it is synthpop.
- Also a link of lyrics and visuals is
what contributes to the energized
atmosphere which is a convention
of synthpop and appeals to the
audiences. For instance the shots
of…

5. Lyrics/Visuals &
Cast
-Synthpop was consciously focused on particularly Eastern European
influences. I believe that the fact that my cast is Eastern European has a
better affection on the audiences. They can make a better connection and
accept the image presented to them in a much more comfortable way.
“Open your arms…”
“Where are you taking me…”
“Nothing I’m feeling for you…”
Reverse (stepping away)
(Leading him by the hand)
(stretching arms)
-Some shots are very clearly communicated through the lyrics and visuals and
this appeals to particularly my audiences, because it creates an equilibrium of
the mystery and abstraction and clarity

6. Feedback
- Editing is separated – storylines were not over-linking as
they should be but were very fixed and tedious.
- Repetition of shots – have to keep the narrative going and
so audiences follow the storyline yet storyline should not be
fully literal.
- Color dust – The saturation and excess of real lighting rather
then artificial made it stand out in a bad way, as if does not
belong in the video. However I was determined to fix it as shots
were extremely vital for appealing to the audiences .

7. Improvement
- The original colors
do not create the
atmosphere which
would appeal to
my audiences.
-Not only edited color wise but cut the frame as well for a better energetic value as the
negative space was ruining the focus of the image ( the facial expression), which presents
freedom and carelessness and fits in with the conventions of a synth pop music video.
- I have totally got rid of the shots with the feather fans as I firstly
shot it as I though it would contribute to the metaphysical habitat.
However I got negative feedback and myself though it was not app-
ropriate so I cut out these shots .
-For making sure there is not too much repetition of shots I have filmed I wide variety and
With different couples. There are 3 couples with different representations and an abstract
View of emotions presented through the color dust. I believe this really enhances variety and
attentiveness of the music video. Furthermore I have spread the story lines through out the
video very equally and have also made continuity editing which establishes a logical coherence
between shots.

8. Final audiences feedback

9. Final audiences feedback

10. Final audiences feedback
These are just a couple of feedbacks I got from my
audiences and they are considerably positive. If I had
More negative comments I would have continued
with the development of my video, however as they
are positive I am glad that my product is appealing to
the target audiences.